Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017

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Laura HoganRICEMEDIA

Utilising Search Console for quick SEO wins

Logo here

@lauralouise90https://www.slideshare.net/LauraHogan1

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what are we going to be talking about?

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i’m not adeveloper

@lauralouise90 | #brightonseo

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i’m looking for the quick

wins



search analytics

report

data highlightin

g

crawl errors

internallinking

there’s four key areas in

search console

where you can find your

quick wins

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crawl errors


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it’s about more than simply fixing them



errors hide opportunities

find the quality sites and update

the links.. you can even spot low

quality ones to remove


look at internal crawl errors toothese are the easiest to take advantage of


this is particularly important if you’ve recently

migrated or changed urls


why make life hard for google?it’s lazy seo...

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post migrationall internal links changed rather than redirected



use crawl errors for link opportunities & change internal links to correct version

takeaway

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internal linking



search traffic > internal links

priority pages should top the list


if not, it’s time to interlinkstart with related pages and your

blog


internal links help increase ctr too


no footer links….


messy, spammy, if anything detrimental and let’s be honest, does anyone actually click them?


priority pages should have the most internal links

takeaway

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data highlightin

g



try to use schema markupwhere possible, but if all

elsefails this is a great back up


what data can you highlight?

article

s

local business

movies & tv episodes

eventsproducts

books, restaurants &

more


simple to do

bigger serp listing

increased ctr


and the best thing is……

no coding


52% increase in visits


markup your data why make it difficult for google?

takeaway

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search analytics

report


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this shouldbe your best friend


everything is

actionable


use the pages report to find top performing

pages & potential for improvement


you can filter data and layer comparisonsit’s a detailed report of your actual data


this is old content - why so much traffic?

why is mobile ctr higher?


we rank position one and have instant answers… a look in ga shows it’s profitable too


quick wins...can we improve the cta?let’s ensure content is up to datepush blog via socialinclude blog in next newsletter


this is old content - why so much traffic?

why is mobile ctr higher?


mobile results are larger and include

imagery…desktop does not

quick winensure blog imagery

is eye catching


from one simple report, i have a list of quick win opportunities

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top five uses for the search analytics reports



check your click through rate, if positioning is high & ctr is lower than expected review and tweak your meta optimisation


check your rankings for your top 25/50 search queries on desktop and mobile - anything towards the top of

page two has a quick win potential


apply data findings across other marketing channels, particularly adwords and social


filter the queries report by questions (who, what, why, where, when). this

will give you an idea of instant answers to target that you know will

drive traffic


check trends through impressions and queries. this will help you understand seasonality and potential trafficvalentines flowers

searches peak early jan

and the day before...


the potential is endless


live, eat & breathe this report, it has data for days!

takeaway

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disavow


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not quickbut definitely a win



september’s penguin update has made them

more important than ever

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submitted september, continual benefithappy penguin, happy client


disavow

ranking increases core ranking

hit page one


disavows are picked up a lot quicker now

results are seen in less than two weeks

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new client in jan, disavow, two weeks later

big visibility increases



consider a disavow at keyword level too

our tests have shown it works


page one

disavowed all anchor text links for a term

with over 200K searches

ranking increased from page 2 to page

1 in ten days


keep your disavow up to date

also focus on keyword level

takeaway


- use the crawl errors report for link opportunities

- increase internal links to priority pages

- the search analytics report is your best friend for usable data

- markup your data- disavows work and are picked up

quickly

takeaways

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thank you


Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017

Marketing

Transcript of Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017