SEO For Bloggers - TBEX 2014
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Transcript of SEO For Bloggers - TBEX 2014
SEO for Bloggers
Mitch Canter
http://www.studionashvegas.com
@studionashvegas
INTRODUCTION
WHAT IS SEO?
SEO IS CHANGING
SEO -> CDOCONTENT DISCOVERY OPTIMIZATION
Search + Social"Focused Search" vs. "Browsing"
The "Pillars" of SEO/CDO
Research Technology
Content Promotion
RESEARCHDEFINE YOUR BRAND / AUDIENCE
Questions to Ask:
What words or phrases do people
use to describe the "focus area" of
your blog or website?
Who makes up the largest, most
relevant audience you could write
content for?
What would people search for that
your content, if they found you, would
make them a lifelong fan?
What searches that are relevant
to your content do you wish you
ranked #1 in Google for?
Overall Focus
Category
Focus
Category
Focus
Category
Focus
Category
Focus
Category
Focus
THE "TECH" BASICS
Own Your Domain(Provides Legitimacy)
*.blogspot or *.wordpress will hinder SEO
Own Your DomainRecommended: WordPress.org
Custom domain with WordPress.com
Fast Load TimesGood User Experience
Better indexing From Google.
Fast Load Timeshttp://tools.pingdom.com
http://www.webpagetest.org
No "Broken" PartsMake sure your site is working
No broken parts or broken links
No "Broken" Partshttp://www.brokenlinkcheck.com/
Good PermalinksMake sure links "describe" your content
www.mysite.com/all-about-wordpress/
Google Webmaster Toolshttp://www.google.com/webmasters/tools
Google Webmaster ToolsValidates your site with Google
Allows you to claim ownership.
Allows you to submit a sitemap.
WordPress Plugins to
UseWordPress SEO
https://wordpress.org/plugins/wordpress-seo/
WordPress Plugins to
UseWordPress SEO
Provides an in-post "grader" for your content.
Provides a Sitemap to submit to Google Sitemaps
WordPress Plugins to
UseW3 Total Cache
https://wordpress.org/plugins/w3-total-cache/
WordPress Plugins to
UseW3 Total Cache
Caches the site – will speed up load times.
PROVIDING GOOD CONTENT
Makes sure your content
solves a problem.
Content is always evolving(You can go back and tweak/edit old
content to enhance it for SEO/CDO)
Keywords vs. ContextKeywords are important
(within the context of article)
Keywords vs. ContextDon't "pad" keywords.
(However, use them in the right
places:)
Places to Use Keywords
• Headlines – 2-4 headlines
• Title – Absolute Must
• In-Body – 2% - 4%
• Alt-Text for Images – Every Image
• Meta-Description – Google uses this to
define “search excerpt”; at least once.
Revisit Old ContentLink old articles to similar new articles
Link new articles to similar old articles
Use Varied ContentArticles are good, but other media can
enhance it
Use Varied ContentPhotos, Video, Audio (Podcast)
All attract a different audience.
PROMOTING YOUR CONTENT
Social is Important.
Social is
Important.
Put out great content that
other people will want to share.
Put out great content that
other people will want to share.
Ways to Promote content
• Social Networks: Twitter, Facebook,
• Image Related: Pinterest
• Video: YouTube, Vimeo
Guest BloggingWrite a blog post on a guest blog; link
to posts you’ve written in the past.
Questions?