ZipList - SEO for Food Bloggers - IFBC 2011
9
SEO for Food Blogs Geoff Allen, ZipList August 27, 2011
-
Upload
geoff-allen -
Category
Business
-
view
702 -
download
1
description
Improve the SEO value of your recipes by learning how major search engines find, recognize and return results. Learn about the new hRecipe format
Transcript of ZipList - SEO for Food Bloggers - IFBC 2011
SEO for Food Blogs
Geoff Allen, ZipList
August 27, 2011
SEO for Food Blogs: Overview
• Content is King, but Structure is Queen
• Let Search Engines Know You Have Recipes on Your Site
• Get to Know Rich Snippets & hRecipe
• Importantly, Make Your Food Blog More Findable
Above All Else, Be Consistent
• Recipe Title, Title Tags & URL Should Match
• Always Use the Labels “Ingredients” & “Instructions”
• Keep Heading Styles Consistent (e.g., <H2>, <H3>)
Source: Two Peas and Their Pod
Tell Search Engines You Have Lists
• Use Bulleted Lists for “Ingredients”
– Unordered Lists <UL>
• Use Numbered Lists for “Instructions”
– Numbered Lists <OL>
• Free Form Text Prevents Search Engines from Differentiating Recipe Content
– Don’t Use <BR> and <P> in Lists
Source: Hoosier Homemade
Give Special Treatment to Special Sauces
• Ingredients for Sub-Recipes Need Special Sub-Heads
– Glazes, Sauces, Frosting, Marinades – Example, For the Glaze:
• Do Not Include the Sub-Heads Within HTML List Elements
– Example, <OL>, <UL>
Source: Steamy Kitchen, “Mother’s Famous Chinese Egg Rolls Recipe
Don’t Forget a Meta Description
• Always Include the Name of Your Recipe
• Stick to 150 Words (First 30 are Key)
• Recipe Searchers See This First Before They Click, So Make This Count
– A good meta description can increase your click-through rate
Optimize Your Recipe Photos
• Make the First Photo That of the Finished Recipe
• Your Post Title & Photo Name Should Match
• Describe Photos Beyond the First Photo in Your Post
• Put Dashes Between Each Word When You Save a Photo
Source: $5 Dinners, “Spanish Stew – Vintage Recipe”
Converting Your Recipes to hRecipe
• The hRecipe Microformat Tells Google “This is a Recipe”
– e.g. <li class=“ingredient”>2 eggs</li>
• hRecipe Makes Your Recipes More Relevant to Google
• Free WordPress Plugins – ZipList Recipe Plugin
– RecipeSEO – EasyRecipe
Contact Me
• Facebook: www.facebook.com/ziplist
• Twitter: www.twitter.com/ziplist
• Email: [email protected]
• Free E-Book: 26 SEO Tips for Food Bloggers – http://bit.ly/foodblogseo
• ZipList Recipe Plugin – http://wordpress.org/extend/plugins/ziplist-recipe-plugin/
