SEO Basics for Bloggers
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Transcript of SEO Basics for Bloggers
SEO BASICS FOR BLOGGERS
Chris Burgess
@chrisburgess clickify.com
What I’ll Cover…
• What is SEO?
• Getting Found
• Structuring Your Content
• Essential Tools
• WordPress SEO by Yoast
• Recommended Resources
What is SEO?
What is SEO?
Search Engine Optimization
What is SEO?
ORGANIC (SEO)
PAID (SEM)
PAID (SEM)
Getting Found
1. Put your visitors first
Profile Your Visitors
• What gender? • What age?
• What interests?
• What do they need?
• What can you provide them with?
• What is the purchase cycle like for them?
• What pain points can you alleviate?
• What competitor sites to they also visit?
• What can you give that no other site does?
2. What is your main goal?
Are You Looking For…
• More visitors? • More leads?
• More customers?
• More subscribers?
• More online sales?
• More advertising?
Use this to benchmark your progress and to ensure you have a focused call to action on your site.
3. Prepare Your Strategy
What Your Strategy Should Include
SEO • Keyword Research
• Content Marketing
• Onsite/Offsite
It also needs to be integrated with:
• SEM
• Social Media
• Comms/PR
• Advertising
Keyword Research
Google Keyword Planner
h"p://adwords.google.com/keywordplanner
Google Trends – Keyword Research
h"ps://www.google.com.au/trends/
Structuring your Content
Content Structure – Hierarchical Order
<h1>Only 1 Heading 1(with target topic/keyword)<h1>
<h2>Sub Heading 2</h2>
<h3>Heading 3</h3>
<h2>Sub Heading 2</h2>
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IMAGE
Content Structure
• Descriptive File Name and use Image ALT Tags
Content Structure
• Page Titles – Unique Title Tag for each page combination of target keywords
• Page URLs – Try to use keyword with hyphens as separators
• Meta Description – Used in SERPs, try to include chosen keyword
Page URL
Meta Descrip9on
Page Title
Content Structure
Essential Tools
Essential Tools
• Google Analytics • Google Search Console (Webmaster Tools)
• Google Keyword Planner
• Modern CMS (like WordPress)
I’d highly recommend starting with these free tools.
Specialists will use a variety of tools, however the above are more than enough to get you started.
Google Tools Google Analytics
Google Search Console
Google Keyword Planner
WordPress SEO By Yoast
h"ps://wordpress.org/plugins/wordpress-‐seo/
Recommended Resources
• Beginners Guide to SEO – https://moz.com/beginners-guide-to-seo
• SEO Meetup – https://www.meetup.com/Melbourne-SEO/
• Search Engine Ranking Factors – http://moz.com/search-ranking-factors
• Google Webmaster Resources – http://www.google.com/webmasters/