SEO Tips for Bloggers - EBriks Infotech

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SEO Tips for Bloggers - EBriks Infotech

Transcript of SEO Tips for Bloggers - EBriks Infotech

Page 1: SEO Tips for Bloggers - EBriks Infotech
Page 2: SEO Tips for Bloggers - EBriks Infotech

What the Heck is SEO?

Search Engine Optimization

Making websites easier

for search engines to understand.

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What the Heck is SEO?

So they can

read your content.

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Understand it.

And return it in search results.

What the Heck is SEO?

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What the Heck is SEO?

So that you get more .

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What the Heck is SEO?

And more readers!

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What the Heck is SEO?

And book deals. ;-)

Source: Adventures in Dressmaking

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How Search Engines Work

Search engines are robots, kinda.

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How Search Engines Work

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How Search Engines Work

The robot returns the data to the search engine.

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How Search Engines Work

When you search Google, you’re searching through

that collected & organized data.

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SEO Basics Knowing how engines work,

we can optimize sites to

rank higher & be more visible.

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SEO Basics The components of SEO

Onsite

• Content

• Meta Data

• Accessibility

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SEO Basics

Offsite

• Links

• Social Signals

The components of SEO

Onsite

• Content

• Meta Data

• Accessibility

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Choosing Keywords So let’s good to the good part.

We’ll start

with Keywords.

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Choosing Keywords

When people search the web,

they think in keywords.

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Choosing Keywords

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Choosing Keywords Finding great keywords is all about:

• Understanding your readers.

• Understanding your content.

• Connecting both for search engines.

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Choosing Keywords Some tools:

• The Keyword Tool from AdWords

• Google Autosuggest

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Choosing Keywords AdWords

Keyword

Tool

AdWords Keyword Tool

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Choosing Keywords Google AutoSuggest

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Choosing Keywords Finding an SEO Opportunity Gap.

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Choosing Keywords Are keywords really that important?

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Optimizing a Blog Post

Getting to the point,

here’s how we optimize

a blog post.

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Optimizing a Blog Post The Title

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Optimizing a Blog Post Your Content – senior photo sessions

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Optimizing a Blog Post Your Content – thanksgiving serving dishes

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Optimizing a Blog Post Headings

H1 Heading

H2 Heading

H2 Heading

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Optimizing a Blog Post

Descriptions

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Optimizing a Blog Post

Meta Keywords

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Optimizing a Blog Post Promote your post to make sure people see it.

–Google+

–Twitter

–Facebook

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Optimizing Your Blog Optimizing your blog is important, too.

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Optimizing Your Blog Navigation

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Optimizing Your Blog Categories & Tags

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Optimizing Your Blog Blogrolls & Links

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Optimizing Your Blog Sitemaps

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Optimizing Blogger Settings > Search Preferences

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Optimizing Blogger Post > Post Settings

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Optimizing Blogger Settings > Search Preferences

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Optimizing Blogger Settings > Other

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Optimizing WordPress WordPress SEO by Yoast

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Optimizing WordPress SEO > Titles & Meta

SEO > XML Sitemap

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Optimizing WordPress Settings > Permalinks

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Optimizing WordPress Google Analyticator

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Optimizing Squarespace Settings > Site

Settings > General

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Optimizing Squarespace Settings > Site

Settings > General

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Links, Social, & More

Easy ways to get links to your website.

• Be helpful.

• Be controversial.

• Guest blog.

• Link out.

• Make friends.

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Links, Social, & More

Easy ways to get links to your website.

• Promote other people.

–Interviews

–Roundups

• Comment

• Social Profiles

–Google+ About Section

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Links, Social, & More

Leveraging social.

• Use social to promote your posts.

• Enable Fast Action Social Sharing

–ShareThis

–AddThis

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Links, Social, & More

Google Authorship.

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Links, Social, & More

Google Authorship.

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Links, Social, & More

Google Authorship.

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Links, Social, & More

Google Authorship for Blogger

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Links, Social, & More

Google Authorship for Wordpress

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Links, Social, & More

Google Authorship testing with the

Structured Data Testing Tool.

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In Closing…

Questions?

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In Closing…

Site Clinic