Self Intro. - veevia.comveevia.com/prototypes/usell/About Wei Wei.pdf · Self Intro. Wei Wei Hey...
Transcript of Self Intro. - veevia.comveevia.com/prototypes/usell/About Wei Wei.pdf · Self Intro. Wei Wei Hey...
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Self Intro.Wei Wei
Hey there, here is Wei
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Wei is an award winning designer who has been engaging in the areas of User Experience Design, Conceptual Product Creation, and Marketing Brands for 8+ Years.
As a Sr. UX & Creative specialist, Wei is serving a few innovative startups to solve problems and produce real value.
As a digital artist, his art works have been collected and exhibiting on world-wide top museums and organizations.
Who Am I ?
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The Proficiency of Skills
Research
UIDesign Experiments
Information Architecture
UX
Service Design
Product Analytics
Rapid Prototypes
Usability Test
IxD
Data-Driven Design
Agile MVP
Lean Methodologies
Visual Design
Art Direction
Rich media
SEO
Cross-Device
Infographics
HTMLCSSjQuery
Bootstrap
JavaScriptProcessing
Arduino
Quartz Composer
Max MSP
Advertisements
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Product DesignExperiences
Design from scratch
The age ofexisting products
Constant-work durations
1 yr. 2 yr. …3 yr. >10 yr.4 yr. 5 yr.
B2B Applications
B2C - Customer Facing
Social Networking
Mobile Only
CRM Systems
B2C - Business Facing
Full-site Only
Cross-device Experience
6 mo.
12 mo.
18 mo.
24 mo.
30 mo.
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Process
Think Like a Scientist
Progress = Outcomes
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Competitive AnalysisAssess the strengths and weaknesses of competitors
against your user's needs.
Mental ModelCapture user behavior, pain points, motivations, and needs from contextual inquires. Group into logical pillars. Map out product features for each pillar to
identify gaps, opportunities, and feature bloat.
Task AnalysisIdentifies user's thought process and desired reactions
toward each task flow segment.
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Red Route Analysis
Prioritize user experience for common tasks. Tasks used by few and rarely can be harder for user to access so that tasks used frequently by most people can be easily accomplished
Workflow Design
Depicts user task performance and process, to explore the task logics of product. Also using it as a communication tool crosses functional team
Wireframes & Rapid Prototyping
Visually communicate abstract concepts with users and team members to uncover usability issues and validate design decisions based on actual reactions.
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Data-Driven Validations
Gathering information to compare an idea against reality. To measure the impact of a new idea or existing experience.
High Fidelity Prototypes
Quickly develop interactive prototypes with appropriate tools. This lets the team easily distribute and observe the product before the product gets built.
UX Research / Testing
Usability testing measures the usability, or ease of use, of a specific object or set of objects
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1.Data Driven Design2.Idea Driven Design
3.Systematic Design
Portfolio3 Work Samples
2013 - 2015
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Project 1: Design Experiments with CRO
HomepagePatterns, Visual,
Space
NavigationTime, Rhythm,
Process
Product PageStatistics,
Responsiveness, Focus
Checkout FlowAffordance, Sequence,
Patience
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Hypothesis
Our product team hypothesized that we could add additional verticals to the site without affecting our core conversion rate. Before taking a risk.
Original
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Selling Volume
Traffic
Increase Page Density
Reading Sequence Optimization
Homepage Re-Design Version 7.8
vs
vs
Results
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Hypothesis
Our product team hypothesized that we could focus on the most popular products to drive a more stable and higher conversion rate.
90% Revenue fromiPhone + other brands Cellphone
Pattern 2
Pattern 1
vs
vs
Original
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Variation B Variation A
Variation B Variation A
Variation C Variation A
Variation C Variation A
Variation B Variation C
Homepage Re-Design Version 8.0 - 8.63
v8.63 win
Preference test 1
Click test Click test
Preference test 2 Preference test 3
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Original v.s. Variation C (+15%)
Results
Traffic
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v8.63 v9.3
HomepagePatterns, Visual,
Space
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NavigationTime, Rhythm,
Process
User Behavior Flow Analysis
Navigation Behavior Flow Redesign
User Actions Timeline & Rhythm Analysis
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Original v.s. New Design
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Results
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Product PageStatistics, Focus, Responsiveness
Similarity & Distribution of SKUs Analysis
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Checkout FlowAffordance, Sequence,
Patience
Participatory Design Session - 3 hrs
http://goo.gl/30VH2W
Sketches & Wireframes
Competitive Analysis
http://goo.gl/mcSlkk
https://vimeo.com/122208295
Usability Testing with Interactive Prototypes
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Results: Conversion Rate keep -1 to +1 % as original design, but Order Send-In Rate increased from 30% to 55%
The new mobile error states UI design
The new mobile checkout flow pages
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Project 2: Trade-in Pricing Tracker App - Current™
Focus on thePrimary Task
Be Succinct
Design for Interruption
A Logical Path to Follow
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On this project, we take a heuristic design on the aesthetic and minimalist iOS Web App. As uSell, we want a quick selling channel that lives the instant price for customer’s device .
Objective
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Landing Pages
User Guides
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Find your Device
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Get Quote & Track Price Place Order
initial view before user get the offer
live view once confirmed an offer, user can track price change via this dynamic icon
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Project 3: B2B Buyer System Design with New Business Model Experiments
High Level Collaborations
Get Big Stuff Done in Little
Chunks
HeuristicDesign
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The New Model
A new high-efficiency and intelligent distribution system to process the giant quantity & diversity SKUs
A new buyer auction system to implement multiple steps bidding, and help central processing system predict the network demand
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MVPs for Business Experiments - Distribution System
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The New Distribution System + Issues Reporting Systems
http://goo.gl/wTvWRq
System WorkflowSystem Prototype
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MVPs for Business Experiments - Auction System
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The New Auction System http://goo.gl/Uo8g2n
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Recommendations
linkedin.com/in/veevia
Wei's knowledge of human interaction is off the charts. I rely on him for his insightful expertise on various projects, and find him a wonderfully sharp, creative collaborator. He's an outstanding UX strategist and I enjoy his humor, wisdom and professionalism, and hope you get the chance to experience his impressive mastership.
Wei has one of the best approaches I've come across in my work experience. He has great attention to detail and great team skills. He will be a great addition to any team that is lucky enough to have him!
I have had the pleasure of working very closely with Wei on a variety of projects, where he was able to bring my concepts to life with his creative touch. Wei has an excellent work ethic and is extremely organized.
I truly enjoy working with people who share my passion and enthusiasm in getting a project completed, not seeing it merely as a task, but contemplating the beautiful end product that customers appreciate or have a positive response to.
Pete Grossman Director, Copy at uSell
Marlon Smith Affiliate Marketing Manager
Rinchen Khampa Product Marketing Manager, NetCom Learning
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