SEJ Summit 2015: What You Did Not Plan for in 2015 by Jordan Koene

#SEJSummit #Searchmetrics

Chief Evangelist, Searchmetrics Inc.


3Takeaways

Content Security Dooms Day

Plans

Non-Google

Search


Content Security

• What is Google indexing?

• Do you have sensitive content indexed?

• Can I protect my customers, employees and

business by blocking content from Google

• Content Audit for Risk


What should I be looking for?

• Login pages, email reset

• Content which is only for a select group

• Help or instructional content

• Ask yourself, is this necessary in Google?


Salesforce Help

Whitehouse.gov

Dooms Day Plan

• More and more brands websites are seeing dramatic SEO

drops

• The number of penalties is growing

• Google changes are targeting niche or categories

• Overlooked technical changes cause dramatic drops

• Recovering from Google issues is slow


CNN


Discovery.com


Patch


Retailmenot


Non-Google Search

• 3 Y’s (Yahoo, Youtube, Yandex)

• Social Search (Facebook and Twitter)

• Commerce Search (eBay, Amazon, Alibaba)

• Image Search (Pinterest, Twitter)

• Content Search (Wikipedia, CNN)

• Local Search (Yelp, Maps)

• Job Search (Glassdoor, Indeed)


eBay Content Search

SF Zoo Job Page

NFL on Twitter

3Takeaways

Content Security Dooms Day

Plans

Non-Google

Search


@jtkoene

www.linkedin.com/in/jordankoene


http://www.linkedin.com/in/jordankoene

SEJ Summit 2015: What You Did Not Plan for in 2015 by Jordan Koene

Marketing

Transcript of SEJ Summit 2015: What You Did Not Plan for in 2015 by Jordan Koene