Secrets to Smarter Blogging

Secrets to Smarter Blogging: How to build readership and get noticed on the web

Paul Furiga

Pennsylvania Business Technology Conference | November 18, 2010

I have a blog, now what?

• It’s time to let the world know it exists!

• It’s time to learn a new language: SEO

• And it’s time to think about how your diet can help promote your blog . . .

What it means to promote your blog

• Be Strategic. . . • That helps you

stay focused• And it helps

you effectivelyemploy bloggingto supercharge your existing marketing and promotion efforts.

How to promote your blog strategically

• Take advantageof technology

• Connect to Facebook,LinkedIn and Twitter

• One click broadcaststo many channels

How to promote your blog strategically

• Be friendly!• Engage your

visitors in aconversation

• Have a blogrolland cross post

How to promote your blog strategically• Be topical!• Get you some

Google Juice!• Use Google

Alerts and alsocross posts totop blogs in yourindustry

Staying focused: Opening the SEO hood

• SEO = Search EngineOptimization

• Keywords, keywords,keywords

• Use Google AdWords• Be reasonable

– (no more than 10 keywords a post)– Don’t repeat like a robot

Staying focused: Change your diet!

• Not all blog posts areequal

• Nor should they be!• Variety is more than

the spice of life, it’sa proven, successfulblogging strategy

Staying focused: Your new blog diet

• Raisin Bran – Basic, Everyday Posts– How-to posts– Rich in keywords– Get good at

whipping them out– Make sure they’re

useful


• Spinach – Healthy, Thoughtful Posts– Should establish

your site as a thoughtleader in the industry

– Put time into them– Don’t do too many


• Roasts – Big Blog Projects– Lots of work– Lots of links,

discussion and attention– Pick them well


• Tabasco – Posts That Start Fires– Make a bold

statement– Be prepared to

defend yourself– Lots of comments

and links– Too many of these

posts could lose trust


• Chocolate Cake – The Sweet Stuff– These posts make

your blog fun– A chance to poke

fun at yourself– Lots of traffic/links– Often video, images

Staying focused: Hire a chef!

• You don’t have to do this all by yourself– A company blog

lends itself to manyvoices

– PR firms frequentlyhelp by turning yourideas into blogs

– Take the approachthat makes sensefor you and yourbusiness

Recap: Promoting your blog

• Be Strategic. . . • Stay focused• Consider your

diet• Remember:

The goal is to help youeffectively employblogging to superchargeyour existing marketing and promotion efforts

Resources for promoting your blog• www.hubspot.com• WordPress, TypePad• Google AdWords• Your handouts• You don’t need a

Bible or a manualto get started!

Thank you! Questions? Comments?

Linked In:www.linkedin.com/in/paulfurigawww.linkedin.com/companies/wordwrite-communications

Twitter:@paulfuriga, @wordwritepr

Online:www.wordwritepr.comwww.wordwritepr.com/[email protected]

Secrets to Smarter Blogging

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