Secrets Of Success Of Barcelona As A Meetings Destination #FYP12

Forum for Young Professionals

International Congress and Convention Association.

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Secrets of Success of Barcelona as a meetings

destination

Anna BuenoBarcelona Convention Bureau



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ICCA Statistics 2011



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UIA Statistics 2011



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Barcelona Convention Bureau

Founded:1983 Staff: 10 Budget: 1.2M€

Mission Statement

The BCB is a program of Turisme de Barcelona (City Council + Chamber of Commerce) to

promote Barcelona as a destination for congresses, corporate meetings and

incentives



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BCB Structure

• Direction: 2 people

• Congress Department: 3 people

• Corporate Department: 4 people

• Resercher: 1 person



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Functions

• Consultancy in the planning and organisation of meetings

• Promotional activities to attract meetings to the city of Barcelona



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Services offered by the BCB to conference organisers• Co-ordination of site-inspection visits• Advice on conference planning and suppliers• Blockage of hotel bedrooms• Advice on social programme• Co-ordination with local authorities• Co-operation for the promotion of the congress/exhibition• Brochures and maps for delegates• Creation of a Transport and Security Committee specially for the conference• Coordination with public transportation company, to obtain reduced price on transportation cards• Coordination with Metropolitan Institute of Taxi

During the congress we will offer at the venue the following services:• Information staff• Tourist brochures• Restaurant reservations • Bus turistic tickets and other products of the Tourist Board



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The BCB has 336 associated members in different categories:

• Meeting facilities (conference centers, Auditoriums…)• Hotels• PCO, DMCs, Events organisers• Unusual venues for social programs• Restaurants• Ancilliary services (private transportation, caterings, printers,

hostesses….)

The BCB has an excellent relationship with all of them



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BCB Marketing Activities

Association/Congress Department

• Research• Bids: 70/year and and aprox 30-40 confirmed• Potential clients site visits• Sales Calls; local (very important) and international• Special activities with medical and scientific community in Barcelona• ICCA Congress & General Assembly• ICCA Client/Supplier Workshop• Trade Shows; EIBTM & IMEX



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BCB Marketing Activities

Corporate Department

Promotion: 55/60 actions/year• Shows • Fam trips• Presentations• Workshops• Sales Calls



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CASE STUDY

WORLD OPHTHALMOLOGY CONGRESSWOC 2018

15.000 DELEGATES



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How the BCB attracted WOC 2018?

2011, February

• 1st contact from local doctors showing us their interest to bid for theconference and how BCB could help/assist them

• 1st contact with ICO, International Council of Ophthalmology to get the BidGuidelines and showing the interest of Barcelona and local doctors to bidfor 2018



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2011, March

• Meeting with City Council, Hotel Association, conference venues and BCB to create the strategy for the bid process

• Selection of a PCO to join us in the Bid process, it is compulsory and the local doctors do the selection

• Weekly meetings with local doctors, BCB and the PCO to review all the requirements and answers

• Creation of a Local Host Committee (LOC)



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2011, June

• Venues block done by BCB

• BCB receives budget proposals and spaces presentation from venues

• Hotel Room blocks in the two different venues areas done by BCB, 10.000 bedrooms needed



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2011, June

• 1st contact with a local designer to create the WOC 2018 image



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2011, September

• BCB presents the draft bid dossier to the LOC and it is approved after some changes



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2011, November

• LOC presents the official bid dossier to ICO, hard copy and ebook

• LOC send us the Questions done by the President of ICO related to the Barcelona Proposal

• LOC answers questions assisted by BCB and PCO



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2012, February

• Bid Presentation in Abu-Dhabi done by local doctors5 minutes presentation, video

• Bid Competitors: Budapest, Copenhagen, Lisbon, London, Milan and Paris



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Barcelona wins WOC 2018!!



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THANK YOU!

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Secrets Of Success Of Barcelona As A Meetings Destination #FYP12

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