ROI Methodology #FYP12

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ROI Methodology Pecha Kucha Dr. Elling Hamso

description

Presentation held at the ICCA Forum for Young Professionals #fyp12 at Barcelona from 24 - 27 November 2012.

Transcript of ROI Methodology #FYP12

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ROI Methodology Pecha Kucha

Dr. Elling Hamso

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#eceu @ehamso

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not just feel or think

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SatisfactionSatisfaction

LearningLearning

BehaviourBehaviour

ImpactImpactO B J E C T I V E S

Target AudienceTarget Audience

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Target Audience

Target Audience

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Target Audience

Target Audience

SatisfactionSatisfaction

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Target Audience

Target Audience

SatisfactionSatisfaction

LearningLearning

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Target Audience

Target Audience

SatisfactionSatisfaction

LearningLearning

BehaviourBehaviour

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Target Audience

Target Audience

SatisfactionSatisfaction

LearningLearning

BehaviourBehaviour

ImpactImpact

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Target Audience

Target Audience

SatisfactionSatisfaction

LearningLearning

BehaviourBehaviour

ImpactImpactROIROI

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ROI Methodologydeveloped during 30 years

30.000 trained practitioners

22 disciplines, incl. meetings

54 countries

50 books

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Afterthought ...

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Why are you here today?

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What will you DO next week?

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Target Audience

Target Audience

SatisfactionSatisfaction

LearningLearning

BehaviourBehaviour

ImpactImpactROIROI

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A small research project ...

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www.eventroi.org

Thank you!