@katyhowell

Search, PR and the social butterfly

immediate future explains just how PR, social and search will mash-up in 2011 for a more integrated approach

to online communications

Search is critical to social

AND

Social is NOW very crucial to

search

@katyhowell

@katyhowell@katyhowell

@katyhowell

“While we’re not about to launch a social network site of

our own, we can definitely reflect the increasingly social

nature of the internet with our search results. When you

search for something on Google you are starting to see

Twitter feeds, user reviews and YouTube videos

displayed among your results.”

Matt Brittin, Google¹

@katyhowell

@katyhowell@katyhowell

Just liked

My mates

General

@katyhowell

Searching for trends in

Tweets or mentions.

What are the triggers to

conversation?

Cross-referencing

search terms – what

language are people

using? Customer service and

response

Monitoring manages reputation

Spot the risks

@katyhowell

0%

2%

4%

6%

8%

10%

12%

14%

16%

Another consumer online Someone who works at the retailer

A professional journalist A celebrity you like.

Whose opinion do we trust?

Nov 2010 – The Social shopping explosion

http://www.immediatefuture.co.uk/resources/social-shopping-explosion

Tell the story

• Join it up and amplify

• Rich media

• Fresh voice

• Quality

Social search

Twitter Tips

FacebookCompetition

Video (UGC)

Blogger engagement

The beauty of football at twilight

For football fansThey seek out the beauty and

authenticity of the game – incredible

moments happen away from the

floodlights of the main game

For photographersThe biggest dissatisfaction in DI – being

unable to capture truly beautiful moments

in low light

@katyhowell

• Seven years’ social media

experience

• Lecture for the IDM, CIM and CiPR

• Award winning initiatives

www.immediatefuture.co.uk

@iftweeter

@katyhowell

Free white paper: Search gets Social

Download at

http://bit.ly/socialsearchreport