Search, PR and the Social Butterfly @ SES San Francisco

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Presented by: Lisa Buyer, @lisabuyer The Buyer Group, president and ceo interactive public relations, social media + branding Search, PR and the Social Butterfly

description

http://www.thebuyergroup.com Lisa Buyer shared ways to merge the best of online public relations and social media while influencing SEO via Social Media Profiles, Fans, Tweets, Friends and Follows.

Transcript of Search, PR and the Social Butterfly @ SES San Francisco

Page 1: Search, PR and the Social Butterfly @ SES San Francisco

Presented by:Lisa Buyer, @lisabuyer

The Buyer Group, president and ceo interactive public relations, social

media + branding

Search, PR and the Social Butterfly

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About MeLisa Buyer @lisabuyer

Managed my own PR and branding agency for past 15 years

Come from a traditional PR background Digital by design during the dot com days

Social media is part of my mixologyPractice yoga and follows some celebrity

gossipThe Buyer Group, president and ceo interactive public relations, social

media + branding@lisabuyer

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PublicizeOptimizeSocialize

@lisabuyer

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The old world of PR is changing

and it’s not coming back.

@lisabuyer

Quote from Vocus on HARO buyout

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@lisabuyer

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Customers are search and social savvy

@lisabuyer

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the media is also…search and social savvy

@lisabuyer

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National Survey Finds The Majority of Journalists Now Depend on

Social Media for Story Ideas

@lisabuyer

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Looking for news in all the social places

an overwhelming majority of reporters and editors now depend on social media sources

when researching their stories

@lisabuyer

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89% of reporters/editors

turn to blogs for story research

@lisabuyer

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65% media usesocial media sites such as

Facebook and LinkedIn for story sources

@lisabuyer

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52% to microblogging services such as Twitter

@lisabuyer

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PR people still important!Editors and reporters surveyed said they

depend on PR professionals for

@lisabuyer

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Why?PR Peeps help with interviews and

access to sources and experts” (44%),“Social media provides a wealth of new

information for journalists, but getting the story right is just as important as ever,”

@lisabuyer

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100% of journalists use Google as a tool when

working on storiesGoogle is the top search engine for online research with all responding journalists

using this tool.

Wikipedia is second

@lisabuyer

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@lisabuyer

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Today’s PR

Optimized

Publicized

Socialized

@lisabuyer

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Optimized

press releasesblogsvideo

imagespoststweets

@lisabuyer

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Optimized

for media and customers using

KeywordsTitles

Don’t forget! Social media network links in the press release!

@lisabuyer

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Publicized

DistributionSocial media newsroom

Muck rackHARO

Pitchengine

@lisabuyer

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Socialized

TweetsPostsStatusBlogs

Foursquare tip#Journchat

@lisabuyer

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How

Content strategy Theme out each monthDaily/weekly/monthly

Idea: Start with a monthly press release then

@lisabuyer

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Example

Content Strategy

@lisabuyer

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            Add Social Media ID/links to

all press releases 

Tip@lisabuyer

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@lisabuyer

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@lisabuyer

Sharing Tools in Newsroom

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            Digital Media Relations

Socialize online with journalists

 

How?@lisabuyer

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@lisabuyer

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Likes@lisabuyer

Pluggio logoTweet Deck logo

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@lisabuyer

Muck Rack = 140 character press release

Trends

Zemanta

E-newsreleases.com

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            PublicizeOptimizeSocialize

 

Parting words@lisabuyer

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            PR

SEOSocial Status

 

You will get@lisabuyer

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@lisabuyer