Search, PR and the Social Butterfly @ SES San Francisco
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Transcript of Search, PR and the Social Butterfly @ SES San Francisco
Presented by:Lisa Buyer, @lisabuyer
The Buyer Group, president and ceo interactive public relations, social
media + branding
Search, PR and the Social Butterfly
About MeLisa Buyer @lisabuyer
Managed my own PR and branding agency for past 15 years
Come from a traditional PR background Digital by design during the dot com days
Social media is part of my mixologyPractice yoga and follows some celebrity
gossipThe Buyer Group, president and ceo interactive public relations, social
media + branding@lisabuyer
PublicizeOptimizeSocialize
@lisabuyer
The old world of PR is changing
and it’s not coming back.
@lisabuyer
Quote from Vocus on HARO buyout
@lisabuyer
Customers are search and social savvy
@lisabuyer
the media is also…search and social savvy
@lisabuyer
National Survey Finds The Majority of Journalists Now Depend on
Social Media for Story Ideas
@lisabuyer
Looking for news in all the social places
an overwhelming majority of reporters and editors now depend on social media sources
when researching their stories
@lisabuyer
89% of reporters/editors
turn to blogs for story research
@lisabuyer
65% media usesocial media sites such as
Facebook and LinkedIn for story sources
@lisabuyer
52% to microblogging services such as Twitter
@lisabuyer
PR people still important!Editors and reporters surveyed said they
depend on PR professionals for
@lisabuyer
Why?PR Peeps help with interviews and
access to sources and experts” (44%),“Social media provides a wealth of new
information for journalists, but getting the story right is just as important as ever,”
@lisabuyer
100% of journalists use Google as a tool when
working on storiesGoogle is the top search engine for online research with all responding journalists
using this tool.
Wikipedia is second
@lisabuyer
@lisabuyer
Today’s PR
Optimized
Publicized
Socialized
@lisabuyer
Optimized
press releasesblogsvideo
imagespoststweets
@lisabuyer
Optimized
for media and customers using
KeywordsTitles
Don’t forget! Social media network links in the press release!
@lisabuyer
Publicized
DistributionSocial media newsroom
Muck rackHARO
Pitchengine
@lisabuyer
Socialized
TweetsPostsStatusBlogs
Foursquare tip#Journchat
@lisabuyer
How
Content strategy Theme out each monthDaily/weekly/monthly
Idea: Start with a monthly press release then
@lisabuyer
Example
Content Strategy
@lisabuyer
Add Social Media ID/links to
all press releases
Tip@lisabuyer
@lisabuyer
@lisabuyer
Sharing Tools in Newsroom
Digital Media Relations
Socialize online with journalists
How?@lisabuyer
@lisabuyer
Likes@lisabuyer
Pluggio logoTweet Deck logo
@lisabuyer
Muck Rack = 140 character press release
Trends
Zemanta
E-newsreleases.com
PublicizeOptimizeSocialize
Parting words@lisabuyer
PR
SEOSocial Status
You will get@lisabuyer
@lisabuyer