Presented by:Lisa Buyer, @lisabuyer

The Buyer Group, president and ceo interactive public relations, social

media + branding

Search, PR and the Social Butterfly

About MeLisa Buyer @lisabuyer

Managed my own PR and branding agency for past 15 years

Come from a traditional PR background Digital by design during the dot com days

Social media is part of my mixologyPractice yoga and follows some celebrity

gossipThe Buyer Group, president and ceo interactive public relations, social

media + branding@lisabuyer

OptimizePublicizeSocialize

@lisabuyer

Social PR

@lisabuyer

The Opportunity

@lisabuyer

The media issearch and social savvy

@lisabuyer

National Survey Finds: The Majority of Journalists Now Depend on

Social Media for Story Ideas

@lisabuyer

89% of reporters/editors

turn to blogs for story research

@lisabuyer

65% of journalists usesocial media sites such as

Facebook and LinkedIn for story sources

@lisabuyer

52% journalists use microblogging services

such as Twitter

@lisabuyer

100% of journalists use Google as a tool when

working on storiesGoogle is the top search engine for online research with all responding journalists

using this tool.

Wikipedia is second

@lisabuyer

Online Newsroom….. Why?Journalists expect it!

visit company online OFTEN – large and small company newsroom

visit both large and small-to-medium sized company online newsrooms

Centralized location and 24-hour access of press materials

Control and delivery of corporate message Social media interaction

@lisabuyer

Online Newsroom….. Checklist! Update at least 1x a weekMake sure it is a hub for all social media networksVideo ImagesRSS feeds by categoryThe LIKE button on each press releaseThe Tweet button If you have a blog, make sure you promote it in your

online newsroom

@lisabuyer

PR Video ChecklistCombine video with each press releaseOptimize the videoThe video is the person quoted in the videoChange up the backgroundThe LIKE button on each press releaseNewsroom featured video should be pulled to the home

pageAnnotationsLink from one video to the next – CEO talking to a

customer testimonial

@lisabuyer

@lisabuyer

Sharing Tools in Newsroom

Social PR Content Checklist• Break up press release content into nuggets for

Facebook and Twitter with links back to newsroom fill story

• Use compelling • Videos• Images• Linked In button is new – Follow company on LinkedIN

@lisabuyer

Press Release Checklist

• Write like a reporter• Catchy to the point headlines• Optimize• Links• Use video and Images

@lisabuyer

PR Tip:PR pros needs to learn the basics about SEO and optimizing Social Media

@lisabuyer

Today’s PR

Optimized

Publicized

Socialized

@lisabuyer

Panel says: Content

@lisabuyer

First Tweet March 21 2006

@lisabuyer

More opportunity

Customers are search and social savvy

@lisabuyer

The amount of time people spent on Facebook in 2009 was

700% higher than 2008.

@lisabuyer

Like button used by 2 million websites

Facebook passing 500 million members

 

@lisabuyer

Facebook is becoming a search engine

@lisabuyer

150 million mobile users on

Facebook today vs.

65 million last year 

@lisabuyer

Optimized

press releasesblogsvideo

imagespoststweets

@lisabuyer

Publicized

DistributionSocial media newsroom

Muck rackHARO

Pitchengine

@lisabuyer

Socialized

TweetsPostsStatusBlogs

Foursquare tip#Journchat

@lisabuyer

How

Content strategy Theme out each monthDaily/weekly/monthly

Idea: Start with a monthly press release then

@lisabuyer

Example

Content Strategy

@lisabuyer

           

 

@lisabuyer

@lisabuyer

New Rules of Social Media

=

           

 

@lisabuyer

           

Next Monday on #journchat is Rand Fish talking

about PR and SEO 

@lisabuyer

            SEO, PR + Social Media = BFFs

 

Parting words@lisabuyer

Thank you for having me!

Email questions or feedback to lbuyer@thebuyergroup.com

or DM me on Twitter @lisabuyer