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Search and Reference

Team : C Qube

Name: Ashish Rahul 09BM8014

Renjith Peediackal 09BM8040

Abhijeet Mohan Srivastava 09BM8001

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Topics to be discussed:

1. Existing Businesses in Search and reference Field

2. GAP in the existing Market

3. Our Business Proposal

4. PEST Analysis

5. Porters 5 Force Model in the Search Industry

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1. More than 7.5 million

members

2. >70 crore way back in 2007

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The Job search market

Company Per day

Revenue

Nw ($millions) Unique visitors

per day

Google page

rank

naukri $ 5,963 $ 4.35 1,923,077 7

Jobsahead $ 22 $ .016 6,826 6

 jobstreet $ 1,556 $ 1.14 488,998 7

Google $ 3 Million $ 2190 1,000,000,000 10

Google base

Yahoo hotjobs

� Creation and maintenance of a job database

� Employers can update vacancies and prospective

employees can update their profile

� And both can search

� Niche markets like executive search exists

� Toughly combated market

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The Real estate search market

Company Per day

Revenue

Nw ($millions) Unique visitors

per day

Google page

rank

magicbricks $ 728 $ .531 226,194 6

Real Estate-

Chennai

$ 5 $ 3,453 1

99acres.com $ 842 .614 263,366 5

100nests.com $ 183 . 133 2

propertywala $ 128 .093 39,828 5

Google $ 3 Million $ 2190 1,000,000,000 10

� Provides information about availability of flats etc.

� Also gives directions regarding legalities, financial planning

� Highly competitive industry: Simplicity, level of details, size of 

database, search capabilities, photo or video assistance, sms

services etc also comes into picture

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The Higher education search

Company Per day

Revenue

Nw ( $millions) Unique visitors

per day

Google page

rank

Pagalguy $ 423 .309 132,136 6

coolavenues $ 176 .128 52,125 6

MBA universe $ 62 .045 19,111 6

totalgadha $ 26 .019 9,684 5

time4education $ 115 . 083

Facebook $ 1.51 million $ 1100 n 500,000,000 10

�Assists aspirants in preparation, choice of institution and networkingby providing forums to discuss

�Volunteer based model

�Users are guided to proper threads and links by searching options

�Size and growth of the network is critical to the quality and depth of 

search answers

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The Knowledge based search

Company Per day

Revenue

Nw ($millions) Unique visitors

per day

Google page

rank

CA Club $ 180 . 131 53,000 4

Toolbox $ 695 .507 217,061 6

MBA club $ 11 .008 19,111 3

Google $ 3 Million $ 2190 1,000,000,000 10

� Community develops knowledge body but anybody can search for

it.

� Premium members get premium information

� Being niche helps initial growth, but the same prevents further

explosion� One of the gaps in the industry is this communication failure

between niche group and the potential general user

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Our idea

� As of now, geo coding and map services are not well packaged withdirectory services

� Also communities around city identities does not provide1. comprehensive answers to detail seekers

2. important happenings in an orderly manner3. creative mashing up of blogs and pictures

4. Directory services

5. Psychological need of being a guru, at least online

6. SMEs are growing. They need a media to advertise. The number oSulekestablished players are less. Market size : Rs 8000 crore (Satya

Prabhakar, CEO Sulekha.com).

� This gap in service can be catered to make a successful business

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Targets

� A ball park figure of 25 lakh of initial investment is considered aftertaking into account ± Web hosting

 ± Development cost

 ± Marketing cost

 ± Employees creating content etc

 ± Other services for security, consulting etc

 ± recurring cost of for additional space

� With the help of estimurl site, it is calculated that we need morethan 30,000 unique users per day is needed to meet this cost

� If we start the buzz around 12 cities around 2500 unique usersneeded per day.

� This is just a half of caclub, cool avenues, a qarter of pagalguy, 1 by8th of magic bricks and a fraction of naukri.

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Revenue Sources

Advertisement1. Variable charges ranging from Rs 10,000 Rs 100,000 based on the preference

given during search results.

2. The Ads appearing in the right Margin will be levied charges.

Subscription charges from premium customers .

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Make it EasyW Columbus could not locate

IndiaW you can locate the Parathewala in 

Delhi-6.

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Services Provided:

1. Online portal for Local Commerce Services.

2. Geo Coding for locating the shops/localities.

3. Sms based alert for premium customers4. Discussion forums for registered users.

5. The forums will include discussions on Latest Coffee shop,

Books, store in locality/town, mall, movies, cars, Bikes etc.This is a way to attract possible new users, who can later 

 become frequent users and customers. Also will create buzz in

the market.

6. Discussion on sensational news about the city.

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PESTL Analysis

PoliticalSecurity Concerns of the government may hinder using Geo Coding or

google maps in directing the route to the customers

Economic

1. The PCI and Disposable Income of the Indian population increasing.

More people are hitting websites to gather information.

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2. Growth of SMEs and crowding of the market. SMEs would like to advertise through

local commerce sites to increase their client base.

3. Tier 2 cities and Tier 3 cities present a huge business opportunities.McKinsey reports 40 tier 2 Cities in the country.

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Social

Psychographics of the people vis a vis Action, opinion and Interests are

shifting. More people now login to check the nearby store and

convenience is taking a front seat.67% of the people prefer Convenience Shopping and prefer less than 15

minutes travel(Source: McKinsey report, The Great Indian Bazaar ). The

friendly Mom and Pop Stores can use our web link to advertise.

Technological

Penetration of internet in percentage terms is low at 6%.

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Porters 5 Force Analysis

Industry Competitiveness: Moderate. Large players are few :

Sulekha, Asklaila, Just Dial and Guruji . Others like askme.com,khoj.com are in beta stage. Sulekha is the market leader approx.

100 crore, Infomedia ,asklaila,justdial closing in.

Buyer : The advertiser, generally SMEs. They have lesser number

of choices as of now, so their bargaining power is limited.

Supplier Bargaining Power : High

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Threat of New Entrants:

Entry Barrier : Low, but establishment cost is higher in terms of time. Just Dial has been

operating since 1989, Sulekha early 2000.

Substitute : TV advertising is costlier. The lonegitivity of Radio/TV is low. Also newspaper

is not referred to again and again. Portals are far better options.

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