2017/10/20

19-22 October, 2017, Taiwan

SD (Social Design) for SD (Sustainable Development):

Imaginations of Environmental

Sociology

Juju C. S. WangProfessor, National Tsing Hua University, Taiwan

President, Taiwan Green Farmers Market Association

President, Taiwan National Trust (TNT)

ISESEA-2 ISESEA-6

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In honor of Prof. Funabashi

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C. Wright Mills

The Sociological Imagination

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Environmental-friendly society

• A Sociological imagination can transform

individual lives as it changes society.

• The power of society to shape our

individual lives.

• Sociology transforms personal problems

into political issues.

• Quality of mind.

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Design is crime at the expense of environment and society

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Design is crime

VW Emission cheating

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Social Design

• Designare: to mark up with object, system,

solution, innovation.

• De+Sign

• De: refine (sociological imagination)

• Sign: information/process/observation/

multi–discipline/insight

• To empower individuals and upgrade the

society.

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Social Design

• Design for Social Change and better Well-

being

• Design with Social Participation and

Empowerment (Social Capital with Citizen

Science)

• Design for the Third world or the Weak

• Design for the Risky Society

• Design for a Sustainable Society

• ：2017/10/20

2017/10/20

1st International Symposium of Natural Science Farming

4-7 October 2016, Konkuk University,

Seoul, Korea

2017/10/20

Silent Spring Taiwan:

Agricultural land• Chemical Fertilizer in Agriculture

• 2014 20.6KG per acre (270,000 )

• 2017 17KG (0.5 KG world average)

• One million bottles or pots as poisonous

garbage

• Herbicide (weed is the best natural

fertilizer)

• NFM is a matter of life and death

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Cut 50% off in ten years

15, Sept. 2017

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• From HEP to NEP (New Ecological

Paradigm)

• From Anthropocentrism to eco-centrism

• From Farming Capitalism to Farming

Environmentalism

• From economic capital to social and

nature capitals

• From medical doctor to farmer

• From cost to value2017/10/20

SD for SD through

NFM(Nature Farming Movement):

A Paradigm Shift

18

Society

Environmenteconomy

E

e S

Economy

Environment: Oikos

Society

QOL

I+J=Paradigm: E>S>e

No Justice:e+S>ENo Integration: e>S>E

Concentric Model for SD

Common Good for SD

• Good for Environment Firstly

• Then, Good for Society

• Good for Economy

• Environmental friendly society and

economy

• NFM as a trigger to make it happen.

• To empower common good stakeholders

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Index: Social Design

SD for SD

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Heritages live-in

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2017 Summer Universiade

2020 Olympic

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Some Mechanisms for NFM

• Satoyama (里山）and Satoumi (里海）

• Working Holiday

• National Trust

• Coop

• Social Enterprise

• CSA

• Green collar and green vote

• University-based Green Farmers Market

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Lotus Farm National Trust

• Two-acre NF Lotus Farm

• 287 Trustee with NT$ 3, 000 (100 US$ or

so) every year.

• Ecological lotus as well as cultural lotus

• Bio-top

• Lotus Tea Ceremony for five schools

nearby

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Working Holiday

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NF Products:

Sparrow Rice Pack

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Wildlife Preservation with NFM:

Miaoli Taiwan

2017/10/20

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NF-learning

Practice at

Ta-Zhuang

(大庄）Elementary

School,

Hsinchu,

Taiwan

2017/10/20

Pokemon for NFM:

Tainan, Taiwan

2017/10/20

Pokemon and Food Bank:

San Diego, USA

2017/10/20

University-based

Green Farmers

Market

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NTHU, FJU

FJU NTHU

Low Carbon Food Millage:

30 KM

2017/10/20

Popcorn(Ri

ce) with NF

Supply

2017/10/20

Tree-climbing

and concert

on the tree

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Green Graduation

Ceremony

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Vegetable and

Fruit bouquet

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NF Birthday Basket

NF Gift Pack

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Community Watch:

Food Resume

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Edible Campus

Bicycle Juicer

at Market

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Solar Coffee Bike

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BMF

(Bicycle

Musical

Festival) at

Marketl,

NTHU, Taiwan

2017/10/20

BMF2016 at FJU, Taiwan

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NF Launch Box for the University

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Green Business

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Hemmingway：A Moveable Feast

• SD (Social Design) to SD

(Sustainable Development) by

NFM.

• A Better Tomorrow Begins Today

• Let us work for common good

rooted in the sustainability through

social design and eventually to

make NFM as a moveable feast.

2017/10/20