SCIENTIFIC STUDIEs & KOL MANAGEMENT … Meeting/2017/DISTRIBUTORs... · MEDICONTUR DISTRIBUTORs...
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Transcript of SCIENTIFIC STUDIEs & KOL MANAGEMENT … Meeting/2017/DISTRIBUTORs... · MEDICONTUR DISTRIBUTORs...
Page 2 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
SCIENTIFIC TEAM
ALEXANDRA KONTUR
MARTA
ÓRSOS
ANNA
TERSTYÁNSZKI
NOÉMI
PAPP
Page 3 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
CLINICAL
STUDIESKOLs
SCIENTIFIC MARKETING
(BROCHURES etc..)
SCIENTIFIC SUPPORT
(TORICCALCULATION, SML ADVISER)
EDUCATION
(SYMPOSIUMs
MPC..)
SCIENTIFIC TASKs
Page 4 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
AT GLANCE (2012-2016)
28
Clinical Studies
5 KOLs
11 Scientific partners
Many Symposiums
2000 Calculation
6 Publications
Many scientific ppt
Page 5 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
SCIENTIFIC PARTNERS
Consultants:
Austria
• A. Dexl
France
• Ph. Sourdille
• M. Assouline
Germany
• G. Scharioth
Great Britain
• S. Srinivasan
Scientific Partners:
Great Britain
• R. Aggarwal
Hungary
• J. Győri
• Z. Zs. Nagy
• P. Vámosi
Israel
• D. Zadok
• A. Abulafia
Belgium
• E. van Acker
Philippines
• C. Naval
Switzerland
• F. Failla
• F. Simona
USA (Utah)
• L. Werner
Page 6 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
CONGRESS ACTIVITIES
WESCRS 2015, ISTANBUL
• MEDICONTUR SYMPOSIUM
ESCRS 2015, BARCELONA
• SML SYMPOSIUM
• MEDICONTUR SYMPOSIUM
• 8 SCIENTIFIC LECTURES
ESCRS 2016, ATHENs
• SML SYMPOSIUM
ESCRS COPENHAGEN
• MEDICONTUR SYMPOSIUM
• SML SYMPOSIUM
• 10 SCIENTIFIC LECTURES
Page 8 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
10 PAPERS
in SCIENTIFIC
section
Page 9 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
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Bi-Flex M SML Bi-Flex T SEMTE Bi-Flex 677& Bi Flex 677
Bi-Flex 677 Bi-Flex MT POB-MA invitro
Add-On inVitro
Q-Flex
28 CLINICAL STUDIES (2012-2016)
Page 10 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
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4
6
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Bi-FlexM
SML Bi-Flex T SEMTE Bi-Flex677 & BiFlex 677
Bi-Flex677
Bi-FlexMT
POB-MAin vitro
Add-Onin Vitro
Q-Flex
CLINICAL STUDIES & PUBLICATIONs
STUDY PRESENTATION PUBLICATION
6-9 NEW
PUBLICATIONs
expected for 2017
Page 11 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
OTHER PUBLICATION
http://www.medicontur.com/professional_publications_
Page 12 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
EXPECTED PUBLICATIONs 2017/2018
Page 13 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
2017: SML EXPECTED PUBLICATIONs
Page 14 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
Bi-Flex M, Bi-Flex MT
Page 17 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
WHAT DO WE MISS?
MORE ACTIVE KOLs - SPEAKING in NATIONAL CONGRESSES & PUBLISHING
MORE ACTIVE KOLs for PUBLISHING INTERNATIONALY
WE HAVE TO „FEED“ THEM
And if they are – we need to have evidence about them
Page 18 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
MEDICONTUR DISTRIBUTORs
SHARING INFORMATION
TO WORK MORE EFFECTIVE – COMMON SUCCESS
BRAIN
STORMING
NEWs LETTERs
• New scientific tools
• Publications
• Educations (MPC..)
• KOLs
• Activities (symposiums/congresses)
• Etc..
LOCAL CONGRESSES
PRESENTAIONs
PUBLICATIONs
WORKSHOPs/HANDs ON
And many others
Page 19 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
BUILD A SCIENTIFIC TEAM
EDUCATE YOURSELF
POOL of KOLs
NATIONAL
INTERNATIONAL
TRAININGs
HANDs ON
WET LABs
SYMPOSIUMs
MPC
SC. LECTUREs
PUBLICATIONs
SUCCESS
COOPERATION
DISTRIBUTORs
+MEDICONTUR
DEDICATE
A RESPONSIBLE PERSON
Page 20 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
BUDGET
International
Congresses
MPC
Articles
studies
Local budget
Local congresses
Symposiums
Educational workshops (“small MPC”)
BASED on DISTRIBUTIRs PERFORMANCE & ACTIVITIES
Page 21 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
LETs PLAN IT!
List of international congresses/year
Scientific activities
Symposiums
Workshops/MPC
List of national congresses
Scientific activities
Symposiums
Workshops
PLAN IT!
BETTER PLANNED - HIGHER SUPPORT FROM MEDICONTUR
KVALITYppt
ppt
Page 22 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
Different level of (K)OL:
SOURCE OF KOL = DISTRIBUTOR
International
Regional
National
Local
Page 23 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
Selection criteria of KOL:
To be a Medicontur customer
To use the Medicontur IOLs
To be able to train colleagues /to have skills for education
To be a (K)OL or defined as future KOL
Loyal
Does not have to be a big name, but somebody with charisma and convincing
Preferably with good ENGLISH – to became international speaker
YOUNG and perspective doctors should be also taken
WHAT KIND OF DOCTOR SHOULD BE OUR KOL
Page 24 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
18/01/2014
M
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National congresses
Local
National publications
Local Scientific Congress
workshops/symposium
PAID KOL
MPC speaker
International congresses
scientific/ symposiums
International Publications
International Advisory Board
LOCAL
NATIONAL
REGIONAL
INTERNATIONAL
KOL
Page 25 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
MEDICONTUR TOOLS TO SUPPORT TO LOCAL MARKETS
• Product training
• Scientific training
• Ppt preparation
• On line (optimizer, SML adviser)
• Educational program
NEW:
Clinical writer – writing articles for doctors
AND
Page 26 | April 2017 | Medicontur | Vision of Expertise | www.medicontur.com |
REGULAR TRAININGs: 3-4 TIMES / YEAR
EDUCATIONKOLs „LIFTING“
BRAND AWARANESSSHAREING EXPERIENCE
SOCIAL CONTACTsPERSONIFICATION
SHARING EXPERIENCE