Scenario2
8
SCENARIO 2 The Class of 2020 is about to arrive for their New Student Conferences. Create a social media communications plan to generate engagement prior to the event.
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Transcript of Scenario2
SCENARIO 2
The Class of 2020 is about to arrive for their New Student Conferences. Create a social media communications plan to generate
engagement prior to the event.
#TAMUNSC ENGAGEMENT
• YouTube• Instagram• Snapchat
Work with NSC communications staff on event coverage
INSTAGRAMShare #TAMUNSC user-generated content
SNAPCHATEvent coverage, once per session, using NSC student leaders as hosts
Snapchat Takeover Best Practices:• Vertical video only• Front-facing camera as much possible• Introduce yourself• Set expectations: “This is what you’re
going to see today”• Tell a story: beginning, middle and end• 10 snap minimum
SNAPCHATOn-Demand Geofilters
Concept #1 Concept #2 (Interactive)
SNAPCHATOn-Demand Geofilters
#TAMUNSC ENGAGEMENT
• YouTube– 360 video preview of an NSC tradition
• Instagram– Repost user generated content
• Snapchat– Event coverage– Geofilters
Work with NSC communications staff on event coverage
