SCA Digital Video Experience - May 2014

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Chris Johnson Tittle Slide CHRIS JOHNSON DIGITAL CONTENT & PRODUCT DIRECTOR

Transcript of SCA Digital Video Experience - May 2014

Chris Johnson Tittle SlideCHRIS JOHNSON DIGITAL CONTENT & PRODUCT DIRECTOR

Website VideoVideo views in March / Display Views In March

!Use template from SCA Stats at start

3.3M MONTHLY USERS

Website VideoVideo views in March / Display Views In March

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70% MOBILE UNIQUE BROWSERS

7TH LARGEST MOBILE PUBLISHER

Website VideoVideo views in March / Display Views In March

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1,685,924 VIDEO VIEWS IN MAY, 2014

Website VideoVideo views in March / Display Views In March

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7,947,275 VIDEO VIEWS IN 2014 SO FAR

PREMIUM VIDEO

Ooyala discovery preview + Pre-roll

NATIVE ADVERTISING !

Website VideoVideo views in March / Display Views In March

!Use template from SCA Stats at start

694,275 MOBILE APP INSTALLS (TO DATE)

LIVE STREAMING !

Social Video

Most socially engaged slide here?

1,099,726 VIEWS IN MAY, 2014

2,435,830 MINS WATCHED IN MAY, 2014

From digital ratings

SCA ON FACEBOOK !

• Examples of Facebook video

Twitter Scale slide

SCA ON TWITTER !

VIDEO VIDEO

VIDEO

thank you

Why would I put a show on a big heavy rectangle

in your house when I could put it in your

pocket?

thank you

Why would I put a show on a big heavy rectangle

in your house when I could put it in your

pocket?

”- Jerry Seinfeld