Satellite Monitor

Year End 2011

London, 27 March 2012

2

Norbert Hölzle Senior Vice President Commercial Europe

3

Agenda

1) The European TV market

2) ASTRA reach in Europe

3) HD – a success story

4) SES worldwide reach

5) ASTRA reach in the UK

4

And the winner is…

5

…SATELLITE!

6

Highlight

Satellite takes the lead over terrestrial and

cable:

84 million households receive satellite TV

7

Modes of TV reception

* Belarus, Bosnia, Finland, Norway, Portugal and Serbia not updated at YE11, therefore based on YE10

Source: Satellite Monitor

68.6

Year-end

2007

8

Satellite: Steady growth

* Belarus, Bosnia, Finland, Norway, Portugal and Serbia not updated at YE11, therefore based on YE10

Source: Satellite Monitor

72.1

Year-end

2008

77.4

Year-end

2009

79.1

Year-end

2010

83.6

Year-end

2011*

Satellite reach in

million households

+22% in 4 Years

9

Main satellite growth markets

+ 0.6m

+ 0.5m + 0.9m

+ 1.2m

+ 0.4m

Poland

Ukraine

Italy

UK

Germany

10

Satellite is also digital leader

Base: 185.94 Mill. Digital TV Households

Source: Satellite Monitor

11

Satellite: highest digitalisation rate

97%

3%

12

Digitalisation rates compared

Source: Satellite Monitor

Base: 83.60 Mill. Satellite

Households

Base: 69.25 Mill. Cable

Households

Base: 79.40 Mill. Terrestrial

Households Base: 15.99 Mill. IPTV

Households

Satellite Cable Terrestrial IPTV

European ranking: digitalization

Source: SES, Satellite Monitor

Digital TV homes in % of all TV homes Europe: 75%

14

Agenda

1) The European TV market

2) ASTRA reach in Europe

3) HD – a success story

4) SES worldwide reach

5) ASTRA reach in the UK

15

ASTRA reach increases further

142 Million TV households in Europe served by

ASTRA

+ 7 million in 2011

+ 25 million within four years

15 M. IPTV homes

66 M. via Cable

62 M. in DTH reception

ASTRA reach increases further

16

142.4

17

Leading TV platform in Europe

57% of all European TV homes

receive from ASTRA

18

Leading satellite system in Europe

73% of all satellite homes

are ASTRA

19

ASTRA is leader in HD

80% of all satellite HD homes

are ASTRA

20

Leading HD platform in Europe

Source: Satellite Monitor

Satellite is the biggest HD platform

(Cable: 13m ; IPTV: 10m)

ASTRA proves its HD leadership

21

Agenda

1) The European TV market

2) ASTRA reach in Europe

3) HD – a success story

4) SES worldwide reach

5) ASTRA reach in the UK

Sales of HD screens in Europe

More than 245 million HD TV sets sold by the end of 2011

22

Source: GfK Retail and Technology, December 2011

The average price for Full HD screens has dropped below €600 in December 2011

Unit price of HD screens in Europe

23

Source: GfK Retail and Technology, December 2011

€

€

Size of HD screens in Europe

Increase in screens of 40”+, now representing almost one third of units sold

24

Source: GfK Retail and Technology, December 2011

HD channel growth on ASTRA

# o

f H

D C

ha

nn

els

2004 2005 2006 2007 2008 2009 2010 2011

3 5

25 28

64 103

190 267

Sales of 3D screens in Europe

Almost 6 million 3D TV sets sold by December 2011

26

Source: GfK, Retail and Technology, December 2011

The average price for 3D screens has more than halved in 18 months

27

Source: GfK, Retail and Technology, July 2011

€

Unit price of 3D screens in Europe

3D channels available on ASTRA

28

Launched 2010 2010 2010 2010 2010 2011

Countries • Spain • Germany

• Austria

• UK

• Ireland

• Sweden

• Denmark

• Norway

• Finland

• Europe • Europe

Content • Sports

• Movies

• Sports

• Bundes

liga

• Movies

• Concerts

• Sports

• Premier

League

• Movies

• Entertain

ment

• Sports

• Champions

League

• Movies

• Opera

• Concerts

• Ballet

• Cooking

• Fashion

• Fitness

• Travelling

29

Agenda

1) The European TV market

2) ASTRA reach in Europe

3) HD – a success story

4) SES worldwide reach

5) ASTRA reach in the UK

SES worldwide reach

258

million TV homes

Sources: SES, European Satellite Monitor, Year End 2011; B2B surveys among cable head-ends in North and Latin America,

Pay-TV operators, SES estimates

SES is present on all continents

Europe

142 million

Sources: SES, European Satellite Monitor, Year End 2011; B2B surveys among cable head-ends in North and Latin America,

Pay-TV operators, SES estimates

North America

70 million

Latin America

19 million

India, ME, Africa

18 million Asia-Pacific

9 million

Growth driver worldwide reach: India

India is the largest global DTH market with 7 DTH platforms and over 40 million

subscribers

By 2016, DTH operators are expected to add more than 25 million subscribers in

India.

SES satellites are home to DishTV, Asia's largest DTH provider and

Bharti AirTel, India's largest telco

Together they reach 17.5 million homes

Sources: Dataxis, Informa Telecoms & Media ; Media Partners Asia 2011

33

Agenda

1) The European TV market

2) ASTRA reach in Europe

3) HD – a success story

4) SES worldwide reach

5) ASTRA reach in the UK

34

Mike Chandler Managing Director ASTRA (GB) Ltd

35

Satellite leading in the UK

Source: Satellite Monitor, Kantar Media

36

Satellite larger than terrestrial, cable,

IPTV

Base: 25.98 TV homes

Source: Satellite Monitor, Kantar Media

37

Satellite also largest digital

infrastructure

Base: 24.19 Mill. Digital TV Households

Source: Satellite Monitor, Kantar Media

Remaining analogue households:

1.74m terrestrial households

50k cable households

Satellite and IPTV fully digital

38

SES fleet – global coverage

SES 4

Launched Feb 2012

50th satellite

in SES fleet

39

Fleet 28.2°E 2012 – 2014

Interim ASTRA 1N

EADS Astrium Procurement: 2F, 2E, 2G

Launch schedule Q4 2012, Q2 2013, Q1 2014

Replacing the 28.2 fleet

More power over UK & Ireland & greater resilience

Inter satellite back up

Improved power coverage

Zone I dish deployment region extended north and westwards

ASTRA 2 E / F / G

UK & Ireland Pan Euro beam

ASTRA 2 E / F / G

UK & Ireland spot beam

Thank you!