Satellite Monitor
Year End 2011
London, 27 March 2012
2
Norbert Hölzle Senior Vice President Commercial Europe
3
Agenda
1) The European TV market
2) ASTRA reach in Europe
3) HD – a success story
4) SES worldwide reach
5) ASTRA reach in the UK
4
And the winner is…
5
…SATELLITE!
6
Highlight
Satellite takes the lead over terrestrial and
cable:
84 million households receive satellite TV
7
Modes of TV reception
* Belarus, Bosnia, Finland, Norway, Portugal and Serbia not updated at YE11, therefore based on YE10
Source: Satellite Monitor
68.6
Year-end
2007
8
Satellite: Steady growth
* Belarus, Bosnia, Finland, Norway, Portugal and Serbia not updated at YE11, therefore based on YE10
Source: Satellite Monitor
72.1
Year-end
2008
77.4
Year-end
2009
79.1
Year-end
2010
83.6
Year-end
2011*
Satellite reach in
million households
+22% in 4 Years
9
Main satellite growth markets
+ 0.6m
+ 0.5m + 0.9m
+ 1.2m
+ 0.4m
Poland
Ukraine
Italy
UK
Germany
10
Satellite is also digital leader
Base: 185.94 Mill. Digital TV Households
Source: Satellite Monitor
11
Satellite: highest digitalisation rate
97%
3%
12
Digitalisation rates compared
Source: Satellite Monitor
Base: 83.60 Mill. Satellite
Households
Base: 69.25 Mill. Cable
Households
Base: 79.40 Mill. Terrestrial
Households Base: 15.99 Mill. IPTV
Households
Satellite Cable Terrestrial IPTV
European ranking: digitalization
Source: SES, Satellite Monitor
Digital TV homes in % of all TV homes Europe: 75%
14
Agenda
1) The European TV market
2) ASTRA reach in Europe
3) HD – a success story
4) SES worldwide reach
5) ASTRA reach in the UK
15
ASTRA reach increases further
142 Million TV households in Europe served by
ASTRA
+ 7 million in 2011
+ 25 million within four years
15 M. IPTV homes
66 M. via Cable
62 M. in DTH reception
ASTRA reach increases further
16
142.4
17
Leading TV platform in Europe
57% of all European TV homes
receive from ASTRA
18
Leading satellite system in Europe
73% of all satellite homes
are ASTRA
19
ASTRA is leader in HD
80% of all satellite HD homes
are ASTRA
20
Leading HD platform in Europe
Source: Satellite Monitor
Satellite is the biggest HD platform
(Cable: 13m ; IPTV: 10m)
ASTRA proves its HD leadership
21
Agenda
1) The European TV market
2) ASTRA reach in Europe
3) HD – a success story
4) SES worldwide reach
5) ASTRA reach in the UK
Sales of HD screens in Europe
More than 245 million HD TV sets sold by the end of 2011
22
Source: GfK Retail and Technology, December 2011
The average price for Full HD screens has dropped below €600 in December 2011
Unit price of HD screens in Europe
23
Source: GfK Retail and Technology, December 2011
€
€
Size of HD screens in Europe
Increase in screens of 40”+, now representing almost one third of units sold
24
Source: GfK Retail and Technology, December 2011
HD channel growth on ASTRA
# o
f H
D C
ha
nn
els
2004 2005 2006 2007 2008 2009 2010 2011
3 5
25 28
64 103
190 267
Sales of 3D screens in Europe
Almost 6 million 3D TV sets sold by December 2011
26
Source: GfK, Retail and Technology, December 2011
The average price for 3D screens has more than halved in 18 months
27
Source: GfK, Retail and Technology, July 2011
€
Unit price of 3D screens in Europe
3D channels available on ASTRA
28
Launched 2010 2010 2010 2010 2010 2011
Countries • Spain • Germany
• Austria
• UK
• Ireland
• Sweden
• Denmark
• Norway
• Finland
• Europe • Europe
Content • Sports
• Movies
• Sports
• Bundes
liga
• Movies
• Concerts
• Sports
• Premier
League
• Movies
• Entertain
ment
• Sports
• Champions
League
• Movies
• Opera
• Concerts
• Ballet
• Cooking
• Fashion
• Fitness
• Travelling
29
Agenda
1) The European TV market
2) ASTRA reach in Europe
3) HD – a success story
4) SES worldwide reach
5) ASTRA reach in the UK
SES worldwide reach
258
million TV homes
Sources: SES, European Satellite Monitor, Year End 2011; B2B surveys among cable head-ends in North and Latin America,
Pay-TV operators, SES estimates
SES is present on all continents
Europe
142 million
Sources: SES, European Satellite Monitor, Year End 2011; B2B surveys among cable head-ends in North and Latin America,
Pay-TV operators, SES estimates
North America
70 million
Latin America
19 million
India, ME, Africa
18 million Asia-Pacific
9 million
Growth driver worldwide reach: India
India is the largest global DTH market with 7 DTH platforms and over 40 million
subscribers
By 2016, DTH operators are expected to add more than 25 million subscribers in
India.
SES satellites are home to DishTV, Asia's largest DTH provider and
Bharti AirTel, India's largest telco
Together they reach 17.5 million homes
Sources: Dataxis, Informa Telecoms & Media ; Media Partners Asia 2011
33
Agenda
1) The European TV market
2) ASTRA reach in Europe
3) HD – a success story
4) SES worldwide reach
5) ASTRA reach in the UK
34
Mike Chandler Managing Director ASTRA (GB) Ltd
35
Satellite leading in the UK
Source: Satellite Monitor, Kantar Media
36
Satellite larger than terrestrial, cable,
IPTV
Base: 25.98 TV homes
Source: Satellite Monitor, Kantar Media
37
Satellite also largest digital
infrastructure
Base: 24.19 Mill. Digital TV Households
Source: Satellite Monitor, Kantar Media
Remaining analogue households:
1.74m terrestrial households
50k cable households
Satellite and IPTV fully digital
38
SES fleet – global coverage
SES 4
Launched Feb 2012
50th satellite
in SES fleet
39
Fleet 28.2°E 2012 – 2014
Interim ASTRA 1N
EADS Astrium Procurement: 2F, 2E, 2G
Launch schedule Q4 2012, Q2 2013, Q1 2014
Replacing the 28.2 fleet
More power over UK & Ireland & greater resilience
Inter satellite back up
Improved power coverage
Zone I dish deployment region extended north and westwards
ASTRA 2 E / F / G
UK & Ireland Pan Euro beam
ASTRA 2 E / F / G
UK & Ireland spot beam
Thank you!
Top Related