Sarah Hil lenbrandEmilee Ritz

SOCIAL MEDIA MARKETING PLAN

Social media creates a relationshipChallenge: How can we let others share their

story about why they love Grand Valley?Answer: Use social media to let others love

the Grand Valley brand!

Focus: What do you want to do? Grand Valley can help you get there.

WHY DO WE LOVE GRAND VALLEY?

EventsTHE PLAN

GV Nostalgia What you miss the most

at Grand Valley while you are home for the summer

What you are most looking forward to when you get back on campus

Put @GVSU in the comment section

Repin the best ones to the GVSU Summer Nostalgia board

PINTEREST

Twitter TrendAugust 26th, 2013#gvfirstdayShare screenshot on Twitter and Facebook

TWITTER

Photo Scavenger HuntClose-up of Grand Valley landmark or well-known symbol

Prize for the first person to comment with the correct identification

FACEBOOK

Everyday PostingTHE PLAN

Did You Know?Q&AWords of AdviceAlumni SuccessWhat Are Your

Dreams?Meme Creativity

Goals: Engaging followers in a new way

Increase number of followers by 10%

Promote Grand Valley pride

EVERYDAY INTERACTION

Even though your generation holds great stock in social media, there is no substitution for face-to-face communication whether in the classroom or during your professor's offi ce hours. Get to know your professor, get to know their discipline. Joseph P. Helgert, Ph.D.

Mark up your books! Underline, write in the margins, highlight! Be sure to get enough sleep (at least some of the time) and eat well. Studying in groups is a helpful tool as well. Karen Zivi

WORDS OF ADVICE EXAMPLES

Kirstyn Wildey“Since graduation, I have been actively employed as Human Resource Generalist for Lake Michigan Financial Corporation, the holding company to both The Bank of Holland and The Bank of Northern Michigan.” 

Rikki Brown“During the 2012-2013 academic year I was a Fulbright English Teaching Assistant in Astrakhan, Russia. I'm currently teaching English at a local high school and will simultaneously pursue a Masters degree here in Ankara.”

ALUMNI SUCCESS EXAMPLES

WHAT ARE YOUR DREAMS? EXAMPLES

QUESTIONS?