Analytics Goes Social The Ultimate Guide to Getting Connected to SAP in APJ

@SAPAnalyticsAPJ, #SAPAPJ 16 October 2012

© 2012 SAP AG. All rights reserved. 2

Welcome to #FINBI2012, October 16-18, 2012. Whether you’re with us in Singapore or following online, you can use this guide to get connected on social media to all things SAP, Analytics and Business Intelligence in Asia-Pacific Japan. In this interactive guide, you’ll learn a bit about social media trends in APJ and elsewhere, best practices and how to take the next steps in building your social media presence. You’ll get Twitter tips so you can join along in tweeting live from the conference. You’ll see how you can get connected and stay connected long after the conference. And, you’ll be able to click on most of the snips and links in this guide to discover valuable content and connect directly to the people, pages, and content that interests you. Questions? Ideas? Come see us in the social media lounge!

Table of Contents Social Media Trends in APJ . . . . . . . . . . . . . . . 3-4 What’s In It For You? . . . . . . . . . . . . . . . . . . . . . . . 5 5 Tips for Social Media Success . . . . . . . . . . . . . . 6 Twitter Tips . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6-8 SAP Hashtag Guide . . . . . . . . . . . . . . . . . . . . . . . . 9 Finding People & Content . . . . . . . . . . . . . . . 10-14 4 Cool Twitter Tools . . . . . . . . . . . . . . . . . . . . 14-17 Facebook in APJ . . . . . . . . . . . . . . . . . . . . . . . 19-24 LinkedIn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25-30 YouTube . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31-32 SCN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Welcome

© 2012 SAP AG. All rights reserved. 3

Your APJ Colleagues and Customers Are Social

India 6th on Twitter, with 33M ppl., 2nd on LinkedIn

3rd on Facebook Malaysia

Bandung 10th most active city on Twitter Indonesia

#4 on Facebook LinkedIn +111%

11% of world’s tweets Jakarta #1 Twitter city

Australia #9 on LinkedIn

Japan 3rd on Twitter

Tokyo 2nd most active Twitter City Philippines

#10 on Twitter, #8 on Facebook South Korea #15 on Twitter

China 300M Active Weibo users 35.5M Active Twitter users

© 2012 SAP AG. All rights reserved. 4

What that means is, everyone has a voice. We want to hear yours! Join us in tweeting from #FINBI2012!

What can you tweet about? Share your experience at the conference. • New insights • Quotable speakers • Memorable moments • Demos you saw and liked • Links to websites people are talking about • Photos

Think about who’s following you? What would they be interested in?

What if you don’t have very many followers? Tweet about what you are interested in, and followers will find you!

No Twitter account, bio or avatar? Come see us in the social media lounge and we’ll set you up. That’s what we’re here for.

Social media is here to stay, but companies that are leading the charge in social media, companies like SAP, are starting to talk about something else: Social business.

Chris Heffer, SAP Social Business Evangelist put it this way in his presentation at Social Media Week :

“Social business is restoring the equilibrium of power to make the values, interests and beliefs of the customer or employee equal to those of the company.”

Social Is Dead. Long Live Social!

© 2012 SAP AG. All rights reserved. 5

Connect with people and grow your network

See what’s going on—with your colleagues, customers and competitors

Build relationships with people with similar interests

Communicate your thoughts and ideas to more people

Build your personal brand so people can get to know you, before they even meet you

Learn—for fun, to advance your career, or both

Establish yourself as an expert inside and outside your company

With so many channels and platforms, social media is overwhelming, even for the pros. You don’t have to have all your ducks a row.

Just get some ducks in the water!

What’s In It For You?

© 2012 SAP AG. All rights reserved. 6

Still feeling apprehensive? Here are five tips that will lead to success in any social media channel.

• Be visible. Have a profile picture and a description, and post and interact regularly.

• Be valuable. If you’re going to tweet what you had for breakfast, add a link to a recipe, tell us where you ate and what to order.

• Be generous. Share your knowledge freely.

• Be genuine. Talk about what you’re passionate about, and let your personality bubble up.

• Be patient. It takes sustained effort over time to build your presence on social media, but it will happen.

Social media is really just a more scalable means of networking and connecting with people. If you’re here, you’re probably already good at it, so relax and have fun.

Five Keys to Success on Social Media

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How to Write a Sweet Tweet

Twitter gives you a prompt for writing your tweet: “What are you doing?” You can extend that to, what are you thinking? You don’t have to start out by saying “I am”. Just tell us!

• Use topical hashtags to help people find your tweet

• Give credit—use names and/or Twitter handles. (If you don’t know someone’s Twitter handle, check our guide to the speakers at the conference, or Google their name + Twitter)

• Use a link shortener such as tinyurl. Add the button to your browser to make life easier.

• Don’t just drop links—give us your perspective on why what you’re linking to is important

• Leave enough room for others to retweet

• For more Twitter grammar tips in 140 characters visit Grammar Girl

Here are some examples of well-written tweets from around the SAP community. Click on the tweet to follow the links or hashtags.

Follow @aiazkazi

Follow @KevinGilroy

Follow Lucy Swedberg

Follow Kurt Bilafer

© 2012 SAP AG. All rights reserved. 8

The Art of the Re-Tweet Retweets, or RTs in Twitter parlance, is a re-posting of someone else’s tweet to your following. It can be done with one click of a the button with the arrows forming the square. Retweets create leverage on Twitter. Even if you only have a small following, some of your followers, or your followers followers, might have large followings. In that case, there’s no telling how far your tweet might go! Retweeting other people’s tweets is a great way to make friends and gain followers on Twitter. If you just want to share and have nothing to add, just click to retweet. If you want to add a comment, there are many ways to do so and many thoughts on what the proper Twitter etiquette is for doing so. The main point to remember are to keep the original tweet intact, and to be sure to give credit to the original tweeter using the RT @username format.

Bufferapp is a really helpful free tool for retweeting, as it pops up an edit window where you can work with the original tweet and add your comment. In fact, it makes it so easy to edit that you might be tempted to modify the original tweet, maybe to make it shorter for retweeting or to add a hashtag to alert a new audience. That’s okay too;; in fact you might have seen tweets marked MT—modified tweet. Just make sure you retain the original idea and give credit to it’s author. Here are some good examples of retweets:

Follow Chip Rodgers

Follow Jarret Pazahanick

© 2012 SAP AG. All rights reserved. 9

What’s a Hashtag Anyhow? People use the hashtag symbol # immediately preceding (no spaces) a relevant keyword or phrase to categorize Tweets and bring conversation around a topic into a single thread. Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end. Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword. An effective hashtag creates a community online. SAP has many such communities and conversations. No one controls hash tags;; that’s why you sometimes see variations on the same hashtag such as #BOBJ and #BusinessObjects, which both refer to the same discussion. Anyone can use or create a hashtag, but some rules of etiquette apply.

• Make sure no one is already using the hashtag you want, or if it is already in use, if it has a meaning other than what you intended. You can do this at hashtags.org

• Use hashtags only when relevant to your message. Adding #LadyGaga to your tweet might get you a lot of views, but if you’re tweeting about analtyics readers will unfollow you. If Lady Gaga became a #BOBJ customer on the other hand . . .

• No spamming. Don’t repeat your hashtag over and

over to get attention. You have to add valuable content around the context of your hashtag for it to gain value

• Limit hashtag use to 1-2 per tweet

© 2012 SAP AG. All rights reserved. 10

Guide to SAP Related Hashtags

Regional #SAPAPJ Event #SAPteched #SAPPHIRENOW #FINBI2012 EcoSystem #SAPChat #SAPMM #SAPMentor #SCN Interest Areas #analytics #BI #BusinessIntelligence #InMemory #Big Data #Cloud #Database #Mobile #Mobility #lovedata

Products #BusinessObjects #SAPAnalytics #BOBJ #BI4 #EPM #GRC #BPCHANA #MobileBI #SAPDesignStudio #SAPVISI #CrystalReports #SAPZEN #SAPHANA #HANA #Sybase Promotional #bizinthemoment #runbetter

Follow Jamie Oswald

Follow Muthu Ranganathan

5 hashtags, but he gets away with it! Follow Nick Tzitzon

Follow Mark Yolton

© 2012 SAP AG. All rights reserved. 11

Where Do I Find Content?

Tweet what you read. When you find interesting content on the web, share it. Install bufferapp, which allows you to tweet throughout the day. Tweet what you know. What’s your area of expertise? What questions do people ask you?What should people know about your subject? Tweet what you see. Did you know you can tweet pictures? You can! Use your 140 characters to say what it is and why it matters. Tweet what you hear. If you are at a conference like this one, share what you’re hearing that’s new and interesting to you. Tweet what you love. People are drawn to passion. Follow some people who interest you. They will lead you to great content you can repurpose for your own tweets.

Here are some #SAPAPJ and #analytics tweeps to follow. Click to visit their Twitter profiles:

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Where Do I Find Content? #SAPAPJ and #analytics tweeps to follow

© 2012 SAP AG. All rights reserved. 13

Where Do I Find Content? More people to follow: #FINBI2012 Conference presenters on Twitter

First Name Twitter Handle Company

Sandeep Bagchi NTTDataAmericas NTT Data

Bjarne Berg comeritinc COMERIT

Jesper Christensen comeritinc COMERIT

Winnie Chu winnie_chu AspireHR

Sean Collins swcollins SuccessFactors

Ian Gee presenceofit Presence of IT

Djorgo Gubbels Mister_Gub Shell International BV

Michael Lortz mlortz SAP

Jeremy Masters jeremymasters Worklogix

Steve Mutch stevewmutch Shell International BV

Samir Neji samirneji CPM Consulting

Jamie Oswald oswaldxxl Arch Coal

Simon Robb simonianrobb Shell International BV

Tracy Simoneau aspirehrc AspireHR

Verena Siow verenasiow SAP

Raj Sundarason rsundarason SAP

Ross Wilson rosshwilson McKesson

Vincent Wong presenceofit Presence of IT

© 2012 SAP AG. All rights reserved. 14

Where Do I Find Content? SAP and Analytics Tweeps to Follow

Abesh Bhattacharjee abesh SAP Mentor Adam Binnie Adam_Binnie SAP Albert Pang appsruntheworld President, Apps Run the World Alexandra Carvalho alextwitau SAP Mentor Andreas Bitterer bitterer Gartner Andrew Fox Andrew_Fox Thinking BI ASUG ASUG365 Independent SAP Community ASUG BI ASUG_BI community Barry Wilderman barrywilderman CEO, Wilderman Associates Boris Evelson bevelson Forrester Brenda Michelson bmichelson Independent Analyst Cindi Howsen BIScorecard BI Scorecard Cindy Jutras ERP_cindyjutras CEO, Mint Jutras Claudia Imhoff Claudia_Imhoff Analyst Corey Adams Oz_Bob SAP Mentor Courtney Bjorlin cbjorlin ASUG Press Dallas Marks dallasmarks SAP Mentor Dan Vesset DanVesset IDC Dave Rathbun dagira_tweets Pepsico David Poisson dpoisson SAP Dennis Howlett dahowlett Independent Don Tapscott dtapscott Analyst Dslayer DSLayered Mentors Eric Fearday efearday SAP Frank Scavo fscavo President, Strativa French Caldwell iTGuru Gartner Gary Hooker Gary_Hooker SAP Mentor Greg Meyers gpmyers SAP Mentor Howard Dresner howarddresner Dresner Advisory Services Ingo Hilgefort ihilgefort SAP Mentor James Governor monkchips Founder, Red Monk James Taylor jamet123 Decision Management Solutions Jamie Oswald oswaldxxl SAP Mentor Jayme Smithers JaymeSmithers SAP

© 2012 SAP AG. All rights reserved. 15

Where Do I Find Content? SAP and Analytics Tweeps to Follow

John Moy jhmoy SAP Mentor

John Schweitzer SchweitzerJohn SAP

Marcus Borba marcusborba Analyst

Mark Madsen markmadsen Analyst

Merv Adrian merv Gartner

Michael Rasmussen GRCPundit Independent Consultant

Neil Raden NeilRaden Analyst

Nenshad Bardoliwalla nenshad VP Products

Oliver Bussmann sapcio SAP

Paul Hawking paulhawking SAP Mentor

Peter Thomas PeterJThomas Analyst

Ray Wang rwang0 Constellation Research

Rita Sallam rsallam Gartner

Robert Kugel rdkugelvr SVP, Ventana

Sandy Kemsley skemsley Independent Analyst

SAP HANA SAPInMemory SAP

Shawn Rogers shawnrog EMA

Shengtao tan ShengtaoTan SAP Mentor

Steve Lucas nstevenlucas SAP

Tammy Powlas tpowlas SAP Mentor

Thomas Wailgum twailgum ASUG Press

Tony de Thomasis c821311 SAP Mentor

Vinnie Mirchandani dealarchitect Owner, Deal Architect

Vishal Sikka vsikka SAP

Vitaliy Rudnytskiy Sygyzmundovych SAP Mentor

Waldemar Adams adamsw SAP

Wayne Eckerson weckerson Analyst

Sanjiv Bansal sanjivba SAP

Clint Vosloo vosloo777 SAP Mentor

Joshua Fletcher Josh_Fletcher SAP

Blair Wheadon BlairWheadon SAP

Norman Marks normanmarks SAP

© 2012 SAP AG. All rights reserved. 16

Managing Twitter

So what are you going to do with all these followers and followees? And how will you keep up with it all? Twitter is a beast that must be continually fed, but it is time well spent because of the leverage you can get with Twitter. Do you have a message to convey? A blog you write? Presentations you make? Networking to do? If so, Twitter is actually a time saver, allowing you and your message to be in constant contact with far more people than you could on your own. It’s marketing and business development made scalable. Connect with the right people and join the right conversations, and your message can go very far indeed. Here are 4 tools that make Twitter manageable:

1. List feature in Twitter. When you follow someone, or they follow you, you have the opportunity to add them to a list. This is essential to keeping your conversations organized.

© 2012 SAP AG. All rights reserved. 17

2. Hootsuite. Hootsuite is a Twitter client that helps break down your Twitter feeds, followers and topics you are following into one that’s far easier to use than Twitter. When you’ve segregated your followers into lists, you can set up feeds for each list. You can set up feeds for hashtags, keywords or people you’d like to track more closely. Hootsuite is available in free, paid and premium versions.

Managing Twitter

© 2012 SAP AG. All rights reserved. 18

3. Bufferapp. To get any kind of traction on Twitter, you need to tweet anywhere between 7-11 times a day. That was a daunting proposition until bufferapp came along. This is hands down the best tool for increasing your tweet volume without adding to your work load. Bufferapp adds an icon to your browser, your Twitter feed and some Twitter apps, including HootSuite:

Browser button

Twitter button

As you are reading on the web, when you see something you like, simply click the buffer button and a tweet window will appear with a pre-written tweet based on the article headline, or material you’ve highlighted in the article. Edit your tweet, and bufferapp will automatically schedule it for you. There is no better tool for building a consistent Twitter presence. If it

did nothing else, that would be awesome enough, but buffer app has a ton more functionality. Stop by the social media lounge for a demo. 4. Mobile app for tweeting. If you’re going to tweet on the go, while you’re out and about doing, seeing and learning as at this conference, you need an app for your phone or mobile device. You can use the regular old Twitter app for free, but for more of the functionality associated with a Twitter client Tweetbot is well worth $3.99 USD. It helps you tweet mobile with hashtag and @username prompts. Not only can you tweet, you can manage lists, follow hashtags and more.

Managing Twitter

© 2012 SAP AG. All rights reserved. 19

Join the Community

Now that you’re all set, tweet along with us at #FINBI2012. Still have questions, need advice or technical assistance? Come to the social media lounge and get help from your peers or the APJ marketing team. That’s what we’re here for! How else can you connect on social media, and stay connected after the conference? Read on.

© 2012 SAP AG. All rights reserved. 20

SAP India

http://www.facebook.com/SAPIndia Way to go

SAP India!

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SAP Indonesia

http://www.facebook.com/SAPIndonesia

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SAP Careers APJ

http://www.facebook.com/SAPCareersAPJ

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SAP Japan

http://www.facebook.com/sapjapan

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SAP Korea

http://www.facebook.com/SAPKorea

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SAP Australia & New Zealand

http://www.facebook.com/Sapanz

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SAP and SAP-related Linked Groups

There are over 50 pages of listings for SAP and SAP-related groups on LinkedIn! We’ve combed through them all to bring you the biggest and most active ones around Business Intelligence, Analytics and #SAPAPJ. Click on the snip for groups you’re interested in to visit and/or join the group. There are LinkedIn groups where you can find a job . . .

© 2012 SAP AG. All rights reserved. 27

SAP and SAP-related Linked Groups

Connect with SAP people in the APJ region . . .

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SAP and SAP-related Linked Groups

Or in a specific country in APJ:

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SAP and SAP-related Linked Groups

Learn and share your expertise about HANA . . .

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SAP and SAP-related Linked Groups

Get the latest intelligence about Business Intelligence and BOBJ . . .

Or anything under the sun that is related to SAP:

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YouTube Channels

SAP Analytics TV on YouTube

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SAP Analytics TV Featured Playlists

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SAP Community Network

Let’s not forget SCN, SAP Community Network, the biggest and most active SAP Community of them all, with over 2.5 million visitors per month. You’ll find blogs, wikis, forums and much, much more. It’s a great place to find content, connect with people and showcase your own expertise. Join today!

Thank You!

@SAPAnalyticsAPJ #SAPAPJ