SAP in APJ - The impact and importance of APJ on SAP & the World

What is #SAPAPJKurt Bilafer, Global Vice President Sales, Analytics & Predictive Solutions, SAP@Bilafer

© 2012 SAP AG. All rights reserved. 3

The APJ market

Population GDPCompanies inFortune 1000

Internetusers

13 of top 20 cities in the world (based on population) are in APJ

% of world

Demographia, economywatch.com

54.6%

29.9%31.8%

46%over 1 billion


Market Fragmentation

Global Fortune 500

Top 10 GDP Contribution

Australia 8 28%

China 89 23%

India 9 11%

Japan 62 22%

Malaysia 1 48%

Singapore 2 56%

Korea 2 75%

Taiwan 6 70%

Thailand 1 27%

China’s State Owned Enterprises contribute +50% of their GDP

180 Global Fortune 500 Companies in APJ and is will grow by +2X in 3 years

132 Global Fortune 500 Companies in the US

Top 10 Companies in the US contribute 14% of the GDP

TTop 10 Companies in Indonesia contribute on 7% of their GDP


Impressive growth of emerging technologies

Asia Pacific Digital Marketing Yearbook 2012, Tech in Asia article

25% of total Facebook users reside in APJ

Over half of APJ web users access Internet via

mobile devices

623Million

47% have a college degree

62% work full-time

62% check bank accounts


What is #SAPAPJ

APJ Employees

+12,000

APJ software revenue

18% and growing at +25%


Responsive

EngagingAccessible

+15 Billion Devices

+1 Billion People

Use AnalyticsToday

Need Analytics by 2020

10%

75%

Unlocking the value of “Dark Data”


Mobile

CRM Data

Planning

Opportunities

Transactions

CustomerSales Order

Things

Instant Messages

Demand

Inventory

Big Data

8

BUT TYPES AND VOLUMES OF DATA

HAVE GROWNRADICALLY

Sales Order

Things

MobileDemand

Big Data

CRM Data

CustomerPlanning Transactions


1.8

TODAY WE MEASURE AVAILABLE DATA IN

ZETTABYTES

90% OF THE DATA IN THE WORLD TODAYhas been created in the last two years alone

IN 2011, THE AMOUNTOF DATA SURPASSED

ZETTABYTES

1.8 ZETTABYTES

BILLION 32 GB iPads

57.5= =$34.4 TRILLION =

COMBINED GDP OF:

• US• Japan• China• Germany

• France• UK• Italy

**IDC Digital Universe Study Extracting Value from Chaos


Analytics is Everywhere

Analytics needs to move from the periphery of operations to the "center of how business gets done.“

CEO P&G Bob McDonald

⌘ Creates and capture new data

⌘ Consumers are getting targeted promotions

⌘ Brands & Retailers are improving customer intimacy and gaining competitive benchmarks

In 2016, an estimated $689 Billion will be influenced by Mobile Retail

Deloitte DigitalThe Dawn of Mobile Influence

Powered by SAP Social Media Analytics by Netbase. Conversations shown reflect three months’ data on a daily rolling basis aggregated from social channels


Store 23Current sales: $15k

SE 0.1km

N

Filter by: Store Performance


16

CUSTOMER SPOTLIGHT

BURBERRY• Improve customer experience and loyalty• Become #1 IT-driven fashion retailer• Personalized Burberry client iPad app


e

17

Intelligent Airports>1m data points per day and growing (~10% customers with smartphones)


IT’S TIME FOR ANALYTICS LIKE NEVER BEFORE

Think Big, Think Different

Kurt J. BilaferTwitter: @Bilafer

SAP in APJ - The impact and importance of APJ on SAP & the World

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