SANABEL 6th Annual ConferenceBeirut - May 2009

Aligning People with Strategy

Chief Executive Officer

The Jordan Micro Credit Company (Tamweelcom)

Peg RossDirector, Human Capital Center

Grameen Foundation, on behalf of Grameen-Jameel

Ziad Al Rafai

Session overview

•Introductions•Workshop objectives•Content

•Begin with strategy•Process of alignment•Elements of Human Capital Management •Strategic importance of HCM•Taking action

Introductions

Presenters:•Ziad Al Rafai, CEO Tamweelcom•Peg Ross, Dir., Human Capital Center, Grameen Foundation on behalf of Grameen-Jameel

•Award panelists:•Wesam Ayoub Ahmaed Sheteway, Faten•Laila Kamal Muhammad Al Khaliah, Tamweelcom•Hala Al Zain, Al Majmoua•Najwa Mohammad Fadl, Aden

Workshop Objectives

By the end of the workshop, you should understand:

•The strategic imperative of aligning HCM practices with business strategy

•How organizations are using HCM strategically

•What you can do in your own organization to strengthen HCM practices and support strategy

The Compelling Argument

“Strategic Human Capital Management is the most powerful lever for innovation and growth in today’s knowledge economy. …market value is increasingly defined as the sum of human intangibles…”—The IBM Global Human Capital Study 2008

It Begins with Strategy

•Strategy and execution are two of the most critical components of organizational success

•When people understand how they personally contribute to strategy, they choose to bring their whole selves to work—both minds and hearts

What We Hear

•“High performing organizations are increasingly spending more time communicating with employees about organizational strategy and linking employee performance and satisfaction to organizational outcome.”—Omar Bitar, Ernst & Young Middle East

What’s Your Strategy?

•Think about your organization’s strategy

•Does it differentiate you from your competition?

•You should be able to describe it in two sentences or less

Develop Your Strategy

•Work with your senior team to clarify your strategy

•Make sure it differentiates you•Keep it simple•Communicate it to all your stakeholders, every chance you get

How to Align People with Strategy?

•Communicate your strategy•Support the change required

•Share the vision•Create the desire•Lead the way•Change the way you work•Make it stick

How to Align People with Strategy (cont’d.)?

•Assess your culture•Does your culture support your brand and strategy?

•Evaluate your current HCM practices•Do they support or hinder your strategy?

Evaluate Your HCM Practices

•Assess current HCM practices•Determine what is needed to implement strategy

•Identify the gaps•Develop plan to address the gaps•Redesign critical HCM practices•Implement

Elements of HCM

•HR Planning•Recruitment and Selection•Learning & Development•Performance Planning & Management•Retention & Engagement•Rewards•Culture

Human Capital Management

System Rewards

CultureHR Planning

Recruitment & Selection

Learning & Development Retention &

Engagement

Performance Planning &

Management

Critical HCM Practices

Your organization must identify those practices critical to success, to:

•Ensure a strong foundation•Allocate the right resources•Determine the design of HCM practices necessary to drive strategy

•Each HCM practice must support the others; it’s a system

Examples

•Proctor & Gamble•Yum! Brands•Save the Children, Mali•Examples from our award winners

Are You There Yet?

•Are your HCM practices hard-wired to your overall strategy?

•Do all employees understand your strategy?

•Who’s first in your industry?•Where are you?

Discussion Question for PanelistsWithin the context of your strategy:

•Consider 1-2 HCM practices that are critical to strategy attainment

•Do these need to be redesigned?•Why?•Where will you start?

One More Time—How Do We Do This?

•Define your overall strategy •Assess current culture•Assess current HCM practices•Identify the gaps•Develop plan to address the gaps•Redesign critical HCM practices•Implement

Questions/Comments?

Thank you