Sample Interview Prep Guide for Senior Leader

8/12/2019 Sample Interview Prep Guide for Senior Leader

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Joint Logistics Command - Haiti Talking Points3

dESC Public Affairs Office

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Make them AWARE.Help them UNDERSTAND

Ins ire them to ACT

Engagement: Al Jazeera interview and tour at Port and LSA

Type: Broadcast (on camera) interview. Crew will gather b-roll footage of tour locations.

Background: Al Jazeera English has been on the ground since soon after the earthquake.According to JTF PAOcoverage by the outlet has been consistently fair with no complaints orback feedback from other units. After speaking with the producerRachel Levin, assessmentis the outlet will give us a more than fair opportunity to highlight our involvement here in Haiti.The fact that we approved and booked their request for interview within 6 hours of initial requestdemonstrates transparency on our part which will begin the engagement on a favorable note.

Outlet angle: According to the producerthe outlet is looking to highlight the US militaryinvolvement here in the country. Rachel stated that many of those she has spoken within andoutside the media have the opinion that the US has taken over the operation here. She is not of

that opinion and is looking for stories that highlight how we are helping where the Haitians andUN do not have the capability or capacity to help. We have the unique opportunity to highlightthe unique capabilities we bring to this operation that not only can be used to sustain our ownforces in countrybut if neededcan be called upon and utilized by the Haitian Government orUN.

Objective: Make Al Jazeeras audience aware of 1)what the JLC is and 2) how we areuniquely qualified and equipped to support the Haitian and international effort not usurp it.

Themes to highlight:

This is a global response

Haitians are helping Haitians

Ever expanding partnerships

Sustainabilitywe will stand by Haiti in the long run

Themes we need to counter:

US is taking over the country

US efforts are too slow and disorganized

US is keeping Haitian government and institutions afloat

US Military is an occupying force

US will rebuilding Haiti

Strategy: Highlight JTF Themes and use compelling imagery of our unique equipment,ongoing partnerships, and young Soldiers on the ground operating in cooperation sith NGOsand Haitians to make things happen. This will be accomplished first with crew taping footage atthe port, an interview at the port, then traveling to the LSA for the same.


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Key JTF-Haiti / JLC-Haiti Command Messages with relevant Talking Points(As of 6 FEB JTF Talking Points and 8 FEB numb ers from SPO)

Message:Aid is getting to the Haitian peoplemore today than yesterday and more tomorrowthan today. U.S. priorities are life saving and life sustaining assistance to the Haitian people.

o 16 food distribution points, serving 9,000 families per site per dayo Rations (55 lb. bag of rice) last a family of 5 for 15 dayso 5384 metric tons of World Food Program Rice.o Approximately 215K families fed through WFP distribution.o Food distribution steadily increasing (7.5 million Haitians helped)o 3 million earthquake victims have received foodo 2.4 million bottles of water issued to dateo 2.2 million humanitarian rationso 7.5 million pounds of bulk food distributed

o 120,000 pounds of medical supplies deliveredo 65,000 hand-crank radios distributed

Message: More than just feeding the people of Haiti, we are committed to helping improve theirliving conditions.

o 77,000 gallons of fuel issuedo Cargo handling of humanitarian supplies of all typeso TF MED has unique capability to assist if called upon

Message: The JLC worked with the Navy and the Coast Guard to reopen Haitis port, ensuring afreer flow of food and necessary supplies.

o Since January 22: 1,300 shipping containers (1393 TEUs) and 3913 pallets dischargedo Last 24 hours: 395 containers and 393 pallets off-loadedo Assisting with dive teams from Eustiso Partnership between JTF PO, USAID, and JLCo Army watercraft have unique capability to bring in heavy cargo without piers

Message: The JLC is helping to identify the remains of Americans who dies in the earthquakeand return those remains to the victims families.

o The 111thQuartermaster Company is a 14-member mortuary affairs team for Ft. Lee, VA.

o They work under the 3dESC with the assistance of one of commands our senior NCOs.

o The team has identified two sets of remains two date and are examining 18 others.

Message: The U.S. military is not taking over Haiti.

o Remain in Haiti as long as needed, as defined by President Obama.o Here at request of Government of Haitio Partnership with U.N. and international communityo USAID and Non-Governmental Organizations work reconstruction (NOT U.S. military)o Haitian capacity growing = less need for U.S. military


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Core ESC Messages:

Message: The 3dSustainment Command (Expeditionary) has a proud expeditionary tradition and historyof deploying anytime, anywhere when needed.

o Conflicts and other emergencies can happen anytime, anywhere around the globe.o Iraq / Afghanistan 2003-2008: Provided support in every OIF rotation since 2003, as well

as serving in Afghanistan as part of several rotations of Operation Enduring Freedom.o Iraq 2008-2009: Senior logistics headquarters for MNC-I in support of OIF 08-10.o We were a valuable asset in the mission to return Iraq to a state of security and self-

sufficiency.o We supported the ISF and as they maintained security, stability and unity, Iraq continued

to enjoy economic growth through the domestic efforts of its people and through externalinvestment of the international business community.

o Iraq determined its own future through safe elections and economic progress; grew in

capacity each day and took its place in the world as a proud and sovereign nation.

Message: The 3dSustainment Command (Expeditionary) is an adaptive and ready unit providing

sustainment and distribution management anywhere, at any time, in any environment, againstany adversary.

o We are prepared to deploy at a moments notice .o We are 8,000 Soldiers strong with units at Fort Knox and in Virginia at Fort Eustis, Fort

Lee and Fort Story.o We have command and control over 1 Sustainment Brigade, 1 Quartermaster Group and

1 Transportation Company.o When deployed, the 3

dESC provides single headquarters command and control for

operational level sustainment and distribution management in support of deployed Corpsor JTF Headquarters.

o When we say logistics, we mean supplies, transportation, maintenance, field services,distribution, and contracting.

o When we provide personnel services, we mean human resources, financial management,legal support, and religious support.

Message: Resilient and informed Soldiers and Family members are key to readinesstheydeserve our recognition and untiring support.

o We are committed to communicating effectively and often with our Soldiers and Families.o Our FRSA and virtual Family Readiness Website keep Families updated on unit news.o We have harnessed the hundreds of agencies and programs available in the Fort Knox

community to ensure our Soldiers and Families are ready for deployment and anycontingency.o We need resilient Soldiers who are physically, mentally and spiritually capable of going

through multiple deployments.o We need resilient Family members who are physically, mentally and spiritually capable of

going through multiple deployments and the other stressors of life.o To be resilient, you must be able to balance your world and the world around you. You

have to not only be able to balance yourself internally (physically, mentally, andemotionally) but externally as well (family and work).


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Sample Interview Prep Guide for Senior Leader

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