Signal Austin: The Leveraging Local ConversationAUSTIN, TX March 10th, 2011

Case StudyBig Bucks and Taco Trucks:

Virgin Opens Mexico

Speaker

Sam Altman

CEO, Loopt

Signal: Austin

@loopt

facebook.com/loopt

Real-Time, Local, Mobile• Agenda• Flash deal in action: Virgin America• What it looks like: the next real-time, local engagement• SXSW 2011: National brand flash deals

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• 4 hours, 4 places - San Francisco / LA• No pre-announcement• Heavy social media push• Direct customer outreach

Flash Reward Case Study 2-for-1 Plane Tickets to Mexico

Virgin America / Loopt Results

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• 7 airplanes-worth of engaged customers (1,300 people @ SF Taco Truck alone)

• 5th-highest revenue day in Virgin America history

Real-Time Local Engagement

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• “Flash deals” with hyper-local reach

• Perishable-inventory, limited-time offerings

• Bring local customers with an intent to buy

• Bridges mobile engagement with in-person interaction

Loopt Rewards Wagon – SXSW 2011

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• More than $50K in prizes• Moving around Austin, Reward Alerts at

unannounced times• Limited time, perishable inventory

@Loopt // #RewardsWagon // #SXSW