Royal LePage · 2019. 10. 4. · Royal LePage Logo You must use a brand compliant, Royal LePage...

Royal LePage

2019

Lawn Sign Guidelines

Royal LePage Lawn Sign Guidelines 2

3 Overview

4 Royal LePage Logo & Brand Elements

4 Staging Area & White Space

5 Logo Proportion Measurement

6 Colours

7 Fonts

8 Lawn Sign Criteria

10 Lawn Sign Options

16 Directional Sign Options

17 Team Listings & Co-Listings Considerations

18 Designing a Custom Lawn Sign

19 Contact Us

Table of Contents

http://www.royallepage.ca

Royal LePage is pleased to provide you with modern and contemporary lawn sign options to market yourself and your listings with distinction, while showcasing your Royal LePage pride.

Within these guidelines, you will find detailed signage requirements and considerations to maintain brand consistency and compliance, along with a wide range of sign design options.

Ensure your lawn sign follows the Royal LePage Lawn Sign Criteria, your provincial/regional guidelines and meets with your broker/manager’s approval.

When you choose a supplier, provide them with this guide and the Royal LePage Brand Guidelines, so they can abide by the Royal LePage standards and keep you on brand.

Royal LePage reserves the right to update these guidelines over time as we continue to monitor brand compliance within the marketplace.

Overview


For more information about the use of the Royal LePage marks or your marketing materials, contact Royal LePage Marketing

[email protected]

http://viewer.zmags.com/publication/272cd82c#/272cd82c/1

mailto:marketing%40royallepage.ca?subject=


X-Unit

X-Unit

Official white space

Staging Area

Staging Area

Stag

ing

Area

Stag

ing

Area

The staging area consists of an area around the entire logo that is equal to the height of the uppercase letters in the words “ROYAL LePAGE”. A distance equal to (or greater than) the height of these letters (X-unit) must be kept around all sides of the logo at all times.

The staging area is the open area that ensures proper visibility of the logo and all of its variations. Items such as typography or graphic elements cannot violate the clear space boundaries.

The Royal LePage logo must always include its official white space. This space exists to give the logo prominence, and to keep it legible on dark or coloured backgrounds. The white space appears on all versions of the Royal LePage logo, and is not to be omitted, or altered in any way from its original form.

Staging Area & White Space

Royal LePage Logo


JOHN SMITHSALES REPRESENTATIVE

555.123.4567royallepage.ca/jsmith

FOR SALE

ROYAL LEPAGE BROKERAGE NAMEBROKERAGE

INDEPENDENTLY OWNED AND OPERATED

32”

13”

24”

5”

Proportion MeasurementRoyal LePage Logo

Follow these instructions to calculate the required logo size for your sign. The example uses a 32” w. x 24” h. lawn sign.

1. Total sign area 32” w x 24” h = 768”

2. Total logo area 13” w x 5” h = 65”

3. Logo proportion 65” / 768” = 0.0846 x 100 = 8.46%

The logo is over 8% of the total lawn sign area, which means it is compliant!

The Royal LePage logo must be at least 8% of the sign.


Brand ColoursRoyal LePage

Primary Colour PaletteThe Royal LePage primary brand colours are black, red, and white. To achieve maximum impact, the logo must appear in the correct primary colour palette on all lawn signs.

Secondary Colour PaletteAn additional palette has been developed to complement the brand colours with a fresh and unique look. These colours are to be used with white space to ensure the brand identity remains light and optimistic.

REDPMS 185 CC 1 M 100 Y 92 K 0R 234 G 0 B 42HEX #EA002A

BLUEPMS 638 CC 89 M 0 Y 7 K 0R 0 G 175 B 216HEX #00AFD8

TURQUOISEPMS 3258 CC 63 M 0 Y 32 K 0R 80 G 201 B 181HEX #50C9B5

APPLE GREENPMS 584 CC 15 M 0 Y 73 K 1R 206 G 214 B 75HEX #CED64B

TAUPEPMS 5855 CC 10 M 5 Y 37 K 14R 196 G 193 B 142HEX #C4C18E

STONEPMS 7534 CC 4 M 4 Y 13 K 8R 215 G 211 B 199HEX #D7D3C7

WARMPMS Warm Grey 6 C C 11 M 116 Y 18 K 32R 165 G 157 B 149HEX #A59D95

LIGHT GREYC 0 M 0 Y 0 K 15R 231 G 231 B 231HEX #E7E7E77

DARK GREYC 0 M 0 Y 0 K 85R 77 G 77 B 77HEX #4D4D4D

BLACKC 0 M 0 Y 0 K 100R 0 G 0 B 0HEX #000000

WHITEC 0 M 0 Y 0 K 0R 255 G 255 B 255HEX #FFFFFF


Brand FontsThe highly legible Helvetica Neue LT Pro was chosen to be Royal LePage’s brand typeface for its modern appearance. The font is available in a variety of weights in order to give you flexibility when you want to add emphasis to text.

HELVETICA NEUE LT PRO

Helvetica Neue LT Pro 45 LightHelvetica Neue LT Pro 55 RomanHelvetica Neue LT Pro 65 Medium

Helvetica Neue LT Pro 75 BoldIn some cases, it may be impractical or problematic to use Helvetica Neue LT Pro. If so, please use the standard Helvetica, or Arial families.

ARIAL

Arial RegularArial Bold

HELVETICA

Helvetica LightHelvetica RegularHelvetica Bold


Note: Fonts on lawn signs should not be italicized.

Royal LePage

• Must have a height no greater than the height of the “R” in the Royal LePage logo.

• May be displayed using sentence case or all capital letters.

STAGING AREA & OFFICIAL WHITE SPACE

The staging area and official white space around the logo must be respected. Refer to page 4 to visualize the logo staging area.

The logo and its individual elements is not to be altered or omitted for any reason. No other versions of the logo are permitted.

ColoursYou may only use colours from Royal LePage’s primary or secondary colour palettes on your lawn signs.

FontsOnly the Royal LePage brand fonts may be used:

• Helvetica Neue LT Pro, Bold, Roman or Light

• Arial Regular or Bold

Royal LePage lawn signs must not use italicized fonts.

Lawn Sign CriteriaRoyal LePage LogoYou must use a brand compliant, Royal LePage logo in full colour. Ensure you accommodate for the logo’s official white space and staging area.

The logo size must be 8% of the sign and adhere to the proportion measurement outlined on page 5. If using your Royal LePage brokerage logo, this does not include the brokerage name, as the Royal LePage logo must have primacy vs. the brokerage name or agent name.

You must use either the standard Royal LePage logo or your Royal LePage brokerage logo on your lawn signs.

BROKERAGE NAME

When you choose to use only the Royal LePage logo, the name of your brokerage:

• Must appear elsewhere on the sign as text (it cannot be a separate logo or include any design elements or iconography).

• Must be written in full (i.e. “Royal LePage ABC” as opposed to only “ABC”).

• Must comply with provincial regulatory requirements.

All Royal LePage lawn signs must satisfy the following criteria:

Royal LePage Lawn Sign Guidelines 8CONTINUED

Lawn Sign CriteriaAll Royal LePage lawn signs must satisfy the following criteria:

MaterialsSIGN

A minimum 6 mm Coroplast is recommended for production.SIGN POSTS

The most frequently used sign post for horizontal signs is the two-piece metal bracket holder (the “Goalpost”). All vertical/square-shaped signs should be used with an iron L-frame holder, which allows the sign to hang.

Ensure your lawn sign complies with your provincial regulations and rules.

Mandatory Information on the Sign• Full agent name

• Agent title

• Agent and brokerage phone number

• Full Brokerage Name, followed by the Brokerage Designation*, “Brokerage”

• Legal disclaimer: “Independently owned and operated”, unless you are a REALTOR® within the Corporate brokerages: Royal LePage Real Estate Services Ltd., Royal LePage West Real Estate Services, or Royal LePage Sussex.

Optional ElementsThe below elements may also be used directly on the sign (not mandatory). No other additional elements may be added.

• Agent photo

• A website URL: this can either be royallepage.ca, the brokerage website or the agent’s website

• FOR SALE, FOR LEASE, or SOLD

Note: Royal LePage Carriage Trade lawn sign templates are not to be customized. Please refer to the Carriage Trade lawn sign guidelines here.

Royal LePage Lawn Sign Guidelines 9*in Ontario only

https://docs.rlpnetwork.com/rlpNetwork/Marketing/CarriageTrade/Carriage_Trade_Identity_Guide.pdf

Shop monthly specials and save!rlpredmarket.com

The Royal LePage lawn sign is our company’s most powerful advertising tool, simply because it is our most visible asset.

Consistently using brand compliant lawn signage ensures you benefit from the credibility and trust associated with the Royal LePage brand.

When you choose a supplier, provide them with this guide and The Royal LePage Brand Guidelines, so they can abide by the Royal LePage standards, and keep you on brand.

DOWNLOAD

New lawn sign designs can be downloaded from rlpNetwork.com/lawnsigns

Looking for a supplier?The Red Market is our official company e-store offering a wide variety of promotional items, office supplies, client gifts, signage, custom products and more – many of which can be personalized.

Lawn Sign Options


http://rlpredmarket.com

http://viewer.zmags.com/publication/272cd82c#/272cd82c/1

http://rlpNetwork.com/lawnsigns




DOWNLOAD(mobile)

FOR SALEJohn SmithSALES REPRESENTATIVE

555.123.4567 • 555.234.5678 (cell)

Brokerage NameINDEPENDENTLY OWNED AND OPERATED

royallepage.ca

1A32” wide x 24” high

FOR SALEJane SmithSALES REPRESENTATIVE

555.123.4567555.234.5678 (cell)


royallepage.ca

1B24” wide x 32” high

Style 1The Royal LePage brokerage logo is placed on the top or bottom of the sign.

This style is provided in horizontal and vertical formats. A “SOLD” version is also available.

Lawn Sign Options



FOR SALE

John SmithSALES REPRESENTATIVE

555.123.4567555.234.5678 (cell)royallepage.ca/jsmith


royallepage.ca


Jane SmithSALES REPRESENTATIVE

555.123.4567 • 555.234.5678 (cell)

FOR SALE


royallepage.ca

SOLD


+ 6” high rider + 6” high topper

Style 2The Style 2B sign is a Brokerage only sign and can be personalized by the listing agent’s rider.

This style is offered in a vertical orientation only.

Lawn Sign Options

DOWNLOAD



(mobile)


555.123.4567555.234.5678 (cell)

FOR SALE


royallepage.ca

(mobile)

FOR SALE


555.123.4567555.234.5678 (cell)


royallepage.ca



Style 3Large agent image with red bar or white background.

This style is offered in a horizontal orientation only. A “SOLD” version is also available.

Lawn Sign Options

DOWNLOAD



Lawn Sign Options

JANE SMITHSALES REPRESENTATIVE

555.123.4567________

royallepage.ca/jsmith________

ROYAL LEPAGE BROKERAGE NAMEFOR

SAL

E

BROKERAGEINDEPENDENTLY OWNED AND OPERATED



ROYAL LEPAGE BROKERAGE NAMEFO

R S

ALE



555.123.4567________

royallepage.ca/jsmith________





ROYAL LEPAGE BROKERAGE NAME



4C


4D

Style 4The black sign design has two versions, with and without the “FOR SALE” message.


DOWNLOAD



Style 5The white/red bar sign design has two versions, with and without the “FOR SALE” message.




FOR SALE



FOR SALE


ROYAL LEPAGE BROKERAGE NAME












5C


5D

Lawn Sign Options

DOWNLOAD



(mobile)

OPEN HOUSE

Independently owned and operated

JOHN SMITHSales Representative

555-123-4567royallepage.ca/johnsmith

Royal LePage Brokerage Name

WHITEBOARD

(mobile)

OPEN HOUSE



555-123-4567royallepage.ca/johnsmith

Royal LePage Brokerage Name

WHITEBOARD

(mobile)

OPEN HOUSE



555-123-4567royallepage.ca/johnsmithRoyal LePage Brokerage Name

WHITEBOARD

(mobile)

OPEN HOUSE



555-123-4567royallepage.ca/johnsmithRoyal LePage Brokerage Name

WHITEBOARD

STYLE A24” wide x 18” high

STYLE B24” wide x 18” high

Directional signage, designed to help you stand out in your marketplace. There are two styles to choose from, in three different sizes and messages.

DOWNLOAD

Directional Sign OptionsSIZES

• 18” w. x 24” h.

• 19” w. x 29” h.

• 24” w. x 18” h.

MESSAGES

• Open House

• Just Listed

• Garage Sale

This signage was designed to prominently display your contact information and has plenty of space for your listing’s address.

http://rlpnetwork.com/lawnsigns


ConsiderationsTeam Listings & Co-Listings

Co-listing agents can appear on the same side of the sign if they belong to the same brokerage. If they are from different brokerages, agents should be displayed separately on either side of the sign.

Team nameWhen a team leader is the listing broker and the team name includes the team leader’s full name (i.e. Sarah Jones Team), then the team name can be added on the sign with the appropriate title (i.e. Sales Representative). If the team name does not include the team leader’s full name (i.e. Team Momentum), then the team name must be placed on the topper/rider.

Team member titlesIf all members of the team have the same title, then one title, pluralized, can be listed below the names.

If team members have different titles, then they should be listed individually below each name.

555.123.4567royallepage.ca/sjteam

SARAH JONES TEAMSALES REPRESENTATIVE



555.123.4567royallepage.ca/teammomentum

SARAH JONESSALES REPRESENTATIVE



TEAM MOMENTUM

555.123.4567royallepage.ca/team

SARAH JONES& STEPHEN SMITH

SALES REPRESENTATIVES



555.123.4567royallepage.ca/team

SARAH JONESSALES REPRESENTATIVE

STEPHEN SMITHBROKER



Team name that includes name of team leader

Members that have same title

Team name that does not include name of team leader

Members that do not have same title


.ca

S

Designing a custom lawn sign?If you decide to create your own lawn sign design, you must comply with the mandatory Lawn Sign Criteria. In the examples below, you can see how to utilize the secondary colour palette, yet still maintain Royal LePage’s brand integrity.

rlpNetwork.com/lawnsigns

Contact Royal LePage Marketing, [email protected]

Contact UsQuestions?


mailto:marketing%40royallepage.ca?subject=

Royal LePage · 2019. 10. 4. · Royal LePage Logo You must use a brand compliant, Royal LePage...

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