ROXAS PRIDE CAMPAIGNPre-Launching Updates

Ma. Christina DalusungConservation Fellow

Accomplishments to Date

• Orientation/De-briefing with PCSDS• Campaign Team Meeting• Pre-testing of Logo, Mascots, Billboard and

slogan• ManCom Meeting

Pre-Testing

• Fishers from 3 barangays (Pob.1, Pob.4 & Caramay)

• Campaign Team

LOGO

What does it show? • a lobster• a grouper• a dugong• fishnet• fish hook• Smiling animals• Looks like animals went inside the

net

LOGOWhat does the message tell you?• these are the species that should be

protected• The lobster and the grouper should only be

caught using the right gears• Fishers should only use the right gears at the

right place

What elements do you like about it? • everything in it is nice and looks happy• Overall logo is nice

What elements do you not like about it? Why/Why not?• The dugong should be out of the net

What do you think of when you see it?• Happy• We should protect these species• We should only use the allowed gears that is

right mesh size and hook & line to catch them

MASCOTS

• Pangit

• Mukang syokoy

What kind of animal do you see?

• GREEN GROUPER (LOBA)• it has the exact color of a green

grouper

Is this animal important to you? Why/why not?

• Yes, because it is important for our livelihood and is an economically important species (mahal ibenta)

They have drawn the animal as if it were a person. What kind of person do you see?

• Maganda; masayahin

What do you like or not like about this drawing of the animal? Why?

• We like it because it looks happy; always smiling; mabait; wears a cap

What kind of animal do you see?

• a lobster• It really looks like a lobster• The color is really that of a lobster (just

make the lower part of the lobster greenish/brownish and enhance the tiger stripes/spots

Is this animal important to you? Why/why not?

• yes, because it is also important to our livelihood; economically important/ pricey; we have plenty in Roxas

They have drawn the animal as if it were a person. What kind of person do you see?

• Masaya; mabait

What do you like or not like about this drawing of the animal? Why?• We like because it looks happy; always

smiling; has the right color and looks

• Mukang dolphin

• Walang shorts

What kind of animal do you see?

• a dugong• Exactly the same as a dugong• Just add the nose holes

Is this animal important to you? Why/why not?

• Yes, because they are already endangered (only few left); we need to protect them that they will increase in number

They have drawn the animal as if it were a person. What kind of person do you see?

• Respectable; masaya; mabait

What do you like or not like about this drawing of the animal? Why?• Mabait; naka-damit at sumbrero;

gustong protektahan

• If this drawing is made into a mascot like Jollibee, who do you think will be attracted to it? Who else? What about you?

Everyone (bata at matanda)

Roxas Pride Mascots

Mikoy Digong Coco

BILLBOARDS

• All billboard materials are beautiful and NEW to the audience