Product launching (re launching)

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Transcript of Product launching (re launching)

  • Simple Step:

    Effective Product Launching (New Product or Re-Launching Product)

  • Behind every technological breakthrough there lies a dream. Behind every new product there lies a dream. Dreams create realities-- through hard work.

    (Rolf Jensen)

  • The War Room Divining your concept (comprehensive concept of your new product

    development), clear message, launch goal, timing and evaluation plan.

  • The Enemy Clear your market segmentation and your competitor weakness.

  • The Strategy: Inbound, Outbound, milestones past product; build an excitement and demand for

    your product before it is available in the market.

  • The Strategy and product availability during the launch bundled with direct impact in

    customer purchase program and distribution strategy.

  • The War Website, Press Released/ Conference, Soc-Media, thematic communications, Interaction

    program such as promotions, POS, ATL, BTL, Activations and the launching event.

  • The War Idea Tips: Create the First, Wildest , Interactive and mass generator event

    will create a huge awareness of your product.

  • The Harvest Strong connection, increase demand and loyalty of the product,

    achievements and evaluations.

  • Thank You

    Widodo Heru Retail Business, Branding and Channel Marketing Professional Hospitality and Destinations Enthusiasm Contact me @: Y: widodo_heru@yahoo.com G: widodo.heru@gmail.com L: http://www.linkedin.com/pub/widodo-heru-santoso/22/b69/115 F: https://www.facebook.com/widodo.heru.1 T: https://twitter.com/widodo_heru

    P: http://www.pinterest.com/widodoheru/ S: http://www.slideshare.net/widodoheru

    Critics and comments welcome.. Mail me: widodo.heru@gmail.com