Product launching (re launching)
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Effective Product Launching (New Product or Re-Launching Product)
Behind every technological breakthrough there lies a dream. Behind every new product there lies a dream. Dreams create realities-- through hard work.
The War Room Divining your concept (comprehensive concept of your new product
development), clear message, launch goal, timing and evaluation plan.
The Enemy Clear your market segmentation and your competitor weakness.
The Strategy: Inbound, Outbound, milestones past product; build an excitement and demand for
your product before it is available in the market.
The Strategy and product availability during the launch bundled with direct impact in
customer purchase program and distribution strategy.
The War Website, Press Released/ Conference, Soc-Media, thematic communications, Interaction
program such as promotions, POS, ATL, BTL, Activations and the launching event.
The War Idea Tips: Create the First, Wildest , Interactive and mass generator event
will create a huge awareness of your product.
The Harvest Strong connection, increase demand and loyalty of the product,
achievements and evaluations.
Widodo Heru Retail Business, Branding and Channel Marketing Professional Hospitality and Destinations Enthusiasm Contact me @: Y: firstname.lastname@example.org G: email@example.com L: http://www.linkedin.com/pub/widodo-heru-santoso/22/b69/115 F: https://www.facebook.com/widodo.heru.1 T: https://twitter.com/widodo_heru
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Critics and comments welcome.. Mail me: firstname.lastname@example.org