Consumers have more options than ever before when it comes to enjoying entertainment anytime, anywhere. Want to watch your favorite TV show? Grab your bag and pick up your phone. Looking for the latest music video on YouTube? Turn on your TV and point your remote. Hoping for a Hollywood hit this evening? Power up your favorite gaming machine and let the streaming begin...

As our world becomes more connected to the internet, content and services that were once device-dependent are now readily accessible on multiple screens. By the year 2020, there could be up to 16 billion connected devices with an average of nearly 6 devices for every person on the planet. (Source: McKinsey Quarterly, 2010, Number 2, The Internet of Things)

To compete in this “always-on,” connected world, CE manufacturers, service providers, and online, mobile and application developers will need to quickly build products and services that provide consumers with up-to-the-minute, accurate information and content, as well as a consistent user experience.

Rovi Cloud Services, our entertainment web services offering, can help you do just that—as well as differentiate your products, speed time-to-market and drive sales and consumption, in a flexible, scalable way like never before. Rovi Cloud Services’ recommendations, search, data, advertising, media recognition and management solutions allow consumers to discover, manage and enjoy content and applications on multiple platforms and devices. They can help you bring products and services to market faster—from entertainment applications to stores and portals—as well as maintain up-to-date content to help ensure your customer keeps coming back. Using Rovi Cloud Services, you can also add content and features on the fly without investing in new infrastructure or licensing new software. And, you have the ability to easily extend your existing capabilities as needed, and as soon as you need them.

Entertainment web services that allow consumers to discover, manage and enjoy digital content on multiple platforms and devices

• Createinnovativeentertainment applications, content and services for multiple devices and platforms

• Enableconsumerstodiscover new content to drive sales and consumption

• Enhancetheuserexperience with rich entertainment information about music, movies, TV shows, celebrities and more

• Monetizeconnectedofferings with advertising capabilities and sponsored search and recommendations

Rovi Cloud Services

overview

Rovi Cloud Services

Rovi Advertising ServiceRoviAdvertisingServicehelpsyoumonetizeconnectedproductsandcreate recurring revenue streams by integrating living room display advertising into devices such as TVs, set-top boxes and game consoles. The service provides engaging, relevant ads that appeal to consumers, including interactive banners, menu enhancements, wraps and skins, and video microsites with retail and social networking tie-ins. And with Rovi, the advertising ecosystem is managed for you—from sales and campaign management to traffi cking, measurement, and more.

Rovi Data ServiceIn addition to providing one of the world’s largest and most comprehensive catalogs of entertainment metadata, Rovi Data Service gives you instant access to its content, enabling fast integration of information on music, movies, TV shows, celebrities and more, with your entertainment offerings. With our hosted infrastructure, content remains fresh as new data is consistently updated.

Rovi Media Recognition ServiceWith Rovi Media Recognition Service, advanced identifi cation tools and extensive entertainment metadata combine to enable consumers to more easily fi nd content. Sophisticated fi ngerprinting technologies are used to fi nd digital media fi les, which are then tagged with rich data that describes the content. Rovi Media Recognition Service makes it easier for consumers to discover, search for and manage digital media.

Rovi Cloud Services Components

Recommendations, search, data, advertising, media recognition, management web services ...

Rovi Recommendations ServiceWith Rovi Recommendations Service, you can deliver powerful, intelligent recommendations that help consumers discover content andpersonalizetheirexperiences.RoviRecommendationsServiceprovidescustomized,usefulentertainmentguidance,anditsupportsa wide variety of platforms. Developed with the digital environment in mind, Rovi Recommendations Service is available in two packages. The Essential Recommendations package gives you the fl exibility to integrate the fundamentals, such as item-based, fi ltered and popular recommendations. The Advanced Recommendations package provides more sophisticated recommendations, like editorial and sponsored suggestions, to further enhance discovery.

Rovi Search ServiceWhile most search technologies provide basic results based on similar algorithms, Rovi Search Service blends multiple algorithms and data sets to provide the most accurate and relevant results possible. With bothstandardsearchcapabilitiesandpersonalizedsearchcapabilitiescovering multiple variables, including user preferences, Rovi provides better search and discovery interactions and makes it easier for consumers to navigate, sort, select, and share digital content.

Rovi Management ServicesRovi Management Services help you put it all together. With profi le, device and event management services, as well as reporting and analytics capabilities, you can increase consumer enjoyment by providing a consistent user experience across devices and platforms.

Rovi Cloud Services Components

... for multiple platforms and devices -- quickly and easily.

Entertainment web services that allow consumers to discover, manage and enjoy digital content on multiple platforms and devices

Copyright © 2011 Rovi Corporation. All rights reserved. Rovi and the Rovi logo are trademarks of Rovi Corporation.

Rovi CorporationU.S. Headquarters2830DeLaCruzBoulevardSanta Clara, CA 95050+1 408 562 8400

Rovi Europe LimitedMalvern House14-18 Bell StreetMaidenheadBerkshire, SL6 1BR+44 1628 677 300EMEA@rovicorp.com

Rovi K.K.2F, Marunouchi Trust Tower Main1-8-3 Marunouchi, Chiyoda-kuTokyo 100-0005 Japan+81 3 457 1500

About Rovi Cloud ServicesRovi Cloud Services helps CE manufacturers, service providers and developers create differentiated entertainment discovery products using an extensive suite of web-based solutions designed for media applications. A robust, scalable platform, Rovi Cloud Services offers high performance and dependability, and the flexibility to support a range of platforms and devices. Rovi Cloud Services components are hosted in redundant data centers in multiple locations around the world, and they support millions of devices and applications developed by Rovi and our customers. Key to our infrastructure and architecture:

• Redundant servers, including data centers in West and Central U.S., and in Europe• High performance, distributed caching architecture for fast and efficient data retrieval • CDN-based hosting and delivery of rich media content• Industry standard technologies that deliver scalability, security and operational reliability

Rovi. Join the entertainment.

For more information, visit rovicorp.com.