Robi ad-maker-bangladesh-2016- TEAM DISTORTION
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Transcript of Robi ad-maker-bangladesh-2016- TEAM DISTORTION
TEAMDISTORTION
TARGET MARKET
Age group: 18-55 Who are looking to color their homes
Newly wedded couples
People making house from saving
People switching from rural area to
urban towns
Campaign Objectives
-To create awareness about the benefit and attributes of elite paint.
-To create an emotional attachment with the consumer. -To make it as first choice over Berger and Asian paint.
THE BIG IDEA
To approach the target market with an emotional and rational approach to make elite paint their first choice of paint for coloring house.
Rangiye din apon rong eCAMPAIGN NAME-
TVC
MAGAZINE COVER
NEWSPAPERAD
LEAFLETS
BILLBOARDBILLBOARD
In shop poster and Signboard
VIRAL MARKETING
Elite paint selfie contest
Photo booth
BUDGETING
TVC(inclusive of airing cost)- 4,00,00,000
Radio Ad - 2,00,00,000
Newspaper ads(150*5000) - 7,50,000
Magazine cover 12000*10- 1,20,000
Leaflets (300000*3) - 90,00,000
Billboard (10*100000)- 1,00,00,000
Photo booth (10*10000) - 1,00,000
TOTAL - 7,99,70,000
THANK YOU,
Any Questions?