Data Value Chain

From Information to Intelligence SEFSC

June 17, 2014

DefinitionA data value chain describes the evolution of data from information to intelligence within an organization.It encapsulates the various forms data can take as individual departments transform it to fit their needs.As such, its inherent value increases the more it is used. A feedback loop is created when changes to data collection programs are implemented due to the identification of knowledge gaps.Thus, supporting a virtuous cycle of continuous improvement.

U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 2

Links in the Chain

U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 3

• Intelligence (integrated)• Knowledge (assimilated)• Information (interpreted)• Data (collected)

NOAAs Knowledge Powerhouse

U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 4

Belter, C., S. Davis, and J. Thomas. 2014. A Bibliometric Analysis of Articles by NOAA-Affiliated Authors Published During Fiscal Year 2013. NOAA Central and Regional Libraries.

Virtuous Cycle Characteristics

U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 5

• Data Entry Applications• Web/Mobile Devices• Electronic Reporting/Monitoring• Remote Sensing

• Interpret and analyze• Queries and reports• Visualizations to discern patterns• Statistical analyses to understand

relationships

• Prescribe and Act• Integrated into the decision-making

process at multiple levels (strategic, tactical, operational)

• Drives data collection improvements

• Publications• Model development• Institutional awareness• Predict

Knowledge Intelligence

Data Information

Virtuous Cycle Technologies

U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 6

• Programming Languages • Web/Mobile Devices• In-situ, Remote Sensors, AUVs• Databases and Data Storage

• Spreadsheets and Desktop Databases• Statistical Software Packages• Geographic Information Systems/Data

Visualization• Structured Query Language

• Cloud Computing• Performance Dashboards• Business Rule Development• Decision-Support Systems

• Data Mining• Predictive Analytics & Modeling• Business Intelligence• NoSQL Databases/Hadoop• Big Data

Knowledge Intelligence

Data Information

How it works …

U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 7

OLTP

SERO

Labs

FIN

OLE

S&T

StatesVendors

OLAP

ETL