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How To Remove Rel=Author Tags From

Your SitePresented by:

Ryan Jones - @RyanJonesManager, SEO & Analytics - SapientNitro

Owdy.co/RyanJones

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Google Authorship Is Dead

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Thank You

Ryan Jones - @RyanJonesManager, SEO & Analytics – SapientNitro

www.RyanMJones.comOWDY.co/RyanJones

@RyanJones

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Just Kidding

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GoodIdea

BadImplementation

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Rel=Author: the META Keywords of Authority

I stole this image from Miranda and SearchEngineWatch.com

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Authorship Is NOT Dead

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Concepts that will never die:

•Quality

•Uniqueness

•Authority

•Relevance

•Trust

• Tomorrow

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Your Reputation Matters

Not all titles are equal.

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You Can’t Fake Authority

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Note: these are the only two people in the industry I could find with cartoon versions of themselves

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Authorship Can Happen Without Google+ Tagging

• Author Bylines• Author Profile Pages / Sections• Entity Based Search (e.g. Hummingbird)• Knowledge Graph• Link Graphs

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In Depth Articles

• Google’s attempt to provide “High quality content”

• How Do I get featured?• Use Schema.org/Article markup• Headline, alternativeHeadline, image, description, datePublished, articleBody

• Properly Implement Pagination & Canonicalization• Link Google+ to your website (why wouldn’t you?)• Have a logo – use schema.org/Organization

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Authorship: The First Step Toward Entity Search

Authorship Focus: Move beyond what is said and focus on who’s saying it.

Authors are Entities. There are lots of other entities (Schema.org)

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Other Schemas

Are you using any of these?

•Website•Organization•Person•Events

Google’s goal is to not just match the query, but to understand the query.

Use Semantic markup and Schemas to help them do this and you’ll be rewarded.

@RyanJones

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The Search Box

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Thank You

Ryan Jones - @RyanJonesManager, SEO & Analytics – SapientNitro

www.RyanMJones.comOWDY.co/RyanJones

@RyanJones