rel="author": the importance of Google Authorship
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Rel=“author”: the importance of Google Authorship
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Why is Google Authorship important and how can it benefit my website's search rankings? Check out this Hotwire presentation on the importance of the rel = author tag to learn how it can help you in the
Transcript of rel="author": the importance of Google Authorship
Rel=“author”: the importance of Google Authorship
Google value high-quality, original and well-written web content.
Hotwire | rel=“author”: the importance of Google Authorship
Authorship is one
of Google’s new ways of measuring site value.Hotwire | rel=“author”: the importance of Google Authorship
Authorship is the byline of the future.
Hotwire | rel=“author”: the importance of Google Authorship
Authorship helps validate what is considered ‘good’ content.
Hotwire | rel=“author”: the importance of Google Authorship
But what does Authorship look like to the end user?
Hotwire | rel=“author”: the importance of Google Authorship
Here’s the search results for Mashable founder, Pete Cashmore.
Hotwire | rel=“author”: the importance of Google Authorship
• Google Authorship (rel=“author”) has been set up for the second search result, which means that Pete’s image appears within the body of the search engine results page (SERP).
• This adds an immediate visual element that shows you who is the author of that page.
• These can be set for any type of webpage, but best benefit blogs, articles and other content with an editorial perspective.
Hotwire | rel=“author”: the importance of Google Authorship
Almost one-in-five searches feature the rel=“author” tag in the top 100 results.Research for SearchMetrics
(Source)
Hotwire | rel=“author”: the importance of Google Authorship
What are the benefits for using rel=“author” in the long term?
Hotwire | rel=“author”: the importance of Google Authorship
Google are forever redefining what is considered a ‘good link.’
Hotwire | rel=“author”: the importance of Google Authorship
Validated author links, are expected to be the best links in the future.
Hotwire | rel=“author”: the importance of Google Authorship
Remember, one-in-five searches feature authorship in the top 100 results.
Hotwire | rel=“author”: the importance of Google Authorship
Take advantage of a free and relatively-untapped SEO resource.
Hotwire | rel=“author”: the importance of Google Authorship
The importance of Google Authorship• Find out more about Hotwire, read the
Hotwire blog, or find us on any of the following social networks: Google+, Twitter, Facebook or Pinterest.
