GOOGLE + AUTHORSHIP WORKSHOP

Who Is Design & Promote

A Naperville Based Inbound Marketing Company That Helps You Increase Sales From People Already Looking Online For Your Product Or Service.

• Custom Website Designs That Convert More Visitors Into Customers

• Search Engine Optimization

• Website Content Creation, Pages, Blogs, White Papers

• Website A-B Split Testing

• Newsletter Design & Management

• Logo Design, Email Signatures & Branding Guidelines

• Social Media Strategy & Implementation

What We Do

Non Profits We Support

• Creating a Google Plus account

• Basics of using Google Plus

• Adding your headshot photo

• Adding an author profile link in Google Plus

• Adding a Google Plus link to your website

• Testing to make sure your photo will show in search results

What We Will Cover Today

Because It’s Only Marketing To People That Are Already Looking For What You Offer

Why Is Inbound Marketing So Awesome?

Because It’s Cheaper Than Any Form Of Advertising

Because It’s More Trustable

The Best Leads Are…

• A referral from a trusted friend

• If they do not have anyone to ask they look online

• 67% of them use Google

• 60% click on one of the first 3 links

• If your link catches people’s attention they will click on yours more, even if it farther down the page

• Showing a photo personalizes the experience

Normal Search Results Interaction – No Photos

Search Results Interactions - With Photos Showing

Google Authorship Example

Example 2

Example 3

Example 4

Live Google Plus Author Examples

• https://www.google.com/search?q=trade+show+displays+new+jersey• https://www.google.com/search?q=naperville+web+design• https://www.google.com/search?q=good+marketing+articles• https://www.google.com/search?q=French+Teacher• https://www.google.com/search?q=naperville+chiropractor

Create A Google Plus Account

Sign Into Google + Or Create A New Google Account

https://plus.google.com/

Edit Your Google + Profile

Edit Links Section To Add Sites You Are An Author Of

Add A Headshot Photo

On Your Website Add A Link To Your Profile

• On WordPress Add This Plugin:

• http://helpforwp.com/plugins/google-author-link/

• Joomla: http://magazine.joomla.org/issues/issue-aug-2013/item/1435-how-to-add-google-authorship-to-our-joomla-site

• Other: https://support.google.com/webmasters/answer/2539557

Test To See If You Did It Right

• http://www.google.com/webmasters/tools/richsnippets

Free Monthly Educational Seminars

http://designandpromote.eventbrite.com/

Bruce JonesDesign & Promotewww.DesignAndPromote.com630-995-7109bruce@designandpromote.com

1952 McDowell Rd Suite 100 Naperville IL 60563

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