Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
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Transcript of Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Virya Technologies template
Microdata,Authorship and Joomla!
Ruth Cheesley Virya Technologies
Show me the money!
Good SEO = Reputation Management
Could do better!
Microdata
It all starts with the markup
Content + Context = King I want to know
about avatar
Uhhh, which
one?
So many things to do!
Rich Snippets in action
30% HIGHER CLICK THROUGH
RATE
Stand out from the crowd!
CHECK YOUR SITES WITH THE GOOGLE RICH SNIPPETS TESTING TOOL!
One format to rule them all
Available SchemasThingCreative Work Place
ProductEvent
Intangible Person
Medical entity Organisation
Creative Work Schema
Creative
WorkArticlePaintingBlogPhotographBookRecipeCommentReviewDietSculpture
Exercise PlanSoftware AppItem listTV EpisodeMapTV SeasonMedia
objectTV SeriesMovieWebpageMusic PlaylistWebpage elementMusic
Recording
How to use schema.org markup
Define the
schema
Declare the
property
itemscope
&
itemtype
itemprop
schema.org markup
Avatar Director: James Cameron (born August 16, 1954) Science fiction Trailer
Movie listing - before Microdata
Pirates of the Carribean: On Stranger Tides (2011)Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard and his daughter are after it too.
Director: Rob Marshall
Writers: Ted Elliott, Terry Rossio, and 7 more credits
Stars: Johnny Depp, Penelope Cruz, Ian McShane
8/10 stars from 200 users. Reviews: 50.
Movie listing - after MicrodataPirates of the Carribean: On Stranger Tides (2011) Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard & his daughter are after it too.
Director: Rob MarshallWriters: Ted ElliottTerry Rossio, and 7 more credits
Stars: Johnny Depp, Penelope Cruz,Ian McShane