RFP No. 17-12 County Rebranding Project Prepared for ... · 2/13/2017 · management, graphic...

RFP No. 17-12 County Rebranding Project

Prepared for: County of Ottawa

Fiscal Services – Purchasing 12220 Fillmore Street, Room 331

West Olive, MI 49460

Reagan Marketing + Design, LLC January 16, 2017

This document contains confidential and proprietary information. It should not be disclosed to any individual or organization that is not

a direct recipient or authorized reviewer of this proposal.

The following submission is valid for ninety (90) days from the opening of the proposal, January 16, 2017.

REAGAN MARKETING + DESIGN, LLC Proposal Submission for County of Ottawa | RFP No. 17-12 COUNTY REBRANDING PROJECT

PAGE 2

2

Proposal Contents: Section 1: Reagan Marketing + Design Overview Section 2: Detailed Plan for Project Section 3: Creative Work: Samples Section 4: Itemized Budget Estimate Section 4: Terms and Conditions


PAGE 3

3

Section 1. Reagan Marketing + Design Overview In business for over 25 years, Reagan Marketing + Design, LLC (RM+D) is a marketing solutions and design firm based in Grand Rapids, Michigan. We employ over 25 experienced, creative professionals dedicated to strategy, account and project management, graphic design, corporate archiving, copywriting, event management, business, products and program development launches, digital/social media marketing, website development, video and motion graphics. Our services support a wide range of deliverables – from business launches to brand development to web design. RM+D provides the ideas, coordinates the details or provides the full package from brainstorm to implementation. We offer design solutions that convey brand message and strategically complement the entire marketing program. Account/Project Management – Our account teams anticipate issues, organize details, meet deadlines, and manage tactics and deliverables with the fluidity and flexibility to handle the unexpected.

Advertising – We create traditional (print, radio, outdoor, TV) and digital advertising campaigns.

Branding – Whether it’s a new design or a refresh, we develop the look and language that identifies and positions a business appropriately and appealingly.

Building Launch – We have a wide array of building opening experience and assist from groundbreaking to staff orientation to cutting the ribbon, whether it is opening a one-floor showroom or a major regional hospital.

Business Launch – We have a creative staff that is in tune with current market trends. We think through the strategy behind a launch, from concept to post-launch.

Copywriting – Our experienced writers develop clear, goal-oriented messaging that cuts through the clutter, for just about any topic, situation or medium.

Corporate Archiving – Our archivists have experience building a modern archive from the ground up uncovering assets for celebrations, subject specific timelines, presentations, etc.

Creative Direction/Design – We develop a fresh and compelling graphic look that brings consistency to all marketing efforts throughout the project. We also partner with clients to develop creative communications within their existing brand standards.

Event Planning – Regional, national or international.

Identity – The logo and tagline that identify a business make a first (and lasting) impression. We create an identity that represents a company effectively and instantly.

Market/Competitive Research – Evaluating relevant markets and the competitive landscape is important to meet established project or campaign goals.

Organizational/Program Development – Our broad-spectrum exposure to the corporate arena has given us the experience to create programs geared toward internal and external audiences for businesses of any size.

Product Launch – We have the know-how, connections and resources to launch products in a variety of industries.


PAGE 4

4

Print Collateral – In our increasingly digital world, the printed piece is still a necessity. We know the ins and outs of creating tactile pieces including brochures, direct mail, annual reports and everything in between. Social Media – We develop recommendations for social engagement based on available analytics, as part of your overall digital strategy, and create content that is engaging, informative, entertaining, well written and professionally designed. Strategic Consulting – Through the integration of research, logic, experience and intuition, we consult to help meet business goals by delivering relevant, practical and results-based strategies. Video – Our motion graphics team pushes creative solutions to a new level through production, direction, editing and animation. Web Design – We create user-friendly websites that consistently reflect a brand’s message and style.

CLIENTS Some of our clients include but are not limited to: American Subcontractors Association of Michigan, Crystal Flash, Grand Rapids Ophthalmology, Spectrum Health, Priority Health, Alpine Rent All, CASA of Kent County, Godwin Plumbing, Literacy Center of West Michigan, Gilda’s Club of Grand Rapids, Specialty Glass Products, Refugee Education Center, BlueWater Partners, Land Conservancy of West Michigan, Cancer & Hematology Centers of West Michigan, Beverlin Specialty Tube, Norris, Perne & French, Steelcase Inc. and Porter Hills.

Reagan Marketing+ Design works with a range of clients who operate at various budget points. RM+D is a woman-owned and woman-controlled business certified by the National Women Business Owners Corporation (NWBOC), Certification Number RWBE16774 Competitive Differentiation § RM+D stays focused on the overall big picture while paying close attention to the

details. § We invest the time to learn before acting – discovery, research, goal identification and

clear definition of project scope are critical to success. § We consider our relationship with our clients to be that of a partnership – we strive to be

a seamless extension of your team. § Our diverse staff brings expertise from corporate marketing and communications to

non-profit and start-up experience. § We utilize communication and creative briefs, detailed checklists and production

timelines to effectively manage project budgets and deliverables. Professional Roles at RM+D RM+D utilizes a cross-functional team approach, where staff may serve in different roles depending on the project. Descriptions of each type of role are outlined below. Strategist – partners with the account manager and the team to drive strategy throughout the client engagement. Strategists gather, define, and clarify the insights that drive creative solutions. RM+D has six people who serve as strategists on various projects.


PAGE 5

5

Account/Project Manager – main point of client contact, provides strategic input into the overall concept development, develops project-planning documents, and oversees all aspects of the project and client relationship. RM+D has eight people currently serving as account managers and five people serving as project managers. Project Coordinator – develops project checklists and timelines, schedules meetings and tracks action items, sets up photo/video shoots and coordinates all logistics, proofs content and helps ensure all internal deadlines are met. RM+D has five people serving as project coordinators. Copywriter/Editor – provides input into the overall concept development, conducts interviews as needed, writes all content including articles, speeches, scripts, presentations, headlines/taglines, brand messaging platforms, etc. RM+D has two copywriters on staff and subcontracts with additional writers as volume or project-specific needs arise. Art Director/Graphic Designer/Illustrator – provides input into the overall concept development, directs photo shoots, develops graphics and concepts, creates illustrations, produces the art layouts, obtains print bids and oversees print production of each final piece. RM+D has five members on the creative team. Digital Strategist – collaborates with the full team to identify the digital opportunities and/or challenges and then recommends the online strategy that provides the best solution – web, social media, blog, ad word campaigns, etc. RM+D has two digital strategists. Video and Motion Graphics – provides input on how video or motion graphics can support the brand and marketing objectives, develops concepts/storyboards/scripts, creates animations, provides videography/cinematography and editing, directs talent (models, voice talent, etc.) and produces the final compilations. RM+D has two people dedicated to video and motion graphics, with other staff members serving in supporting roles for script writing, storyboarding, project management, and coordinating with outside vendors/resources as needed. Photographer – ensures the images captured match the requirements of the project. RM+D photographers work closely with the project managers, following storyboards and direction so he/she has a clear understanding of the client expectations. RM+D has two photographers on staff. Archival and Arts Management – focuses on the archival and database management needs of our clients. This team has extensive experience in arts collection management including accessioning a range of fine art as well as preservation strategy, collection digitization and creation of an educational database.


PAGE 6

6

Section 2: Detai led Plan for Project Project Background Ottawa County is undergoing a process to develop, update and standardize their visual and graphic identity and overall brand. At this time, they are seeking to engage a qualified contractor that can guide the process of developing a new logo, fonts and colors and establishing a brand standards guide that will be distributed to employees for reference. As outlined in RFP NO. 17-12 County Rebranding Project, RM+D is responding to the request for a detailed plan for the project, including major activities and project budget estimate.

Project Description/Scope Based on the detailed outline within the RFP, RM+D is responding to the scope of services requested for organizational rebranding. The following outlines our plan for standardizing Ottawa County’s visual identity, including logo, fonts, colors and overall brand standards. Discovery and Organization Review We start each new client relationship with a discovery phase. This is a period of time where our team dives deep to understand your organization’s structure, marketing goals, and the strengths and challenges of your existing branding elements. During the discovery phase, RM+D will seek to learn the ins and outs of Ottawa County by asking questions and actively listening. We will review current marketing and internal communications for Ottawa County to gain a comprehensive perspective of the program as a whole. Discovery includes reviewing/auditing existing materials, as well as interviewing key influencers within and outside the organization, determining audience and diving deeper into the organization’s recently updated vision, Four C’s strategic initiative and the “Ottawa Way.”

The information shared during the discovery phase is crucial for developing an impactful visual identity as well as ensuring the brand standards guide fits your organizational structure. Lastly, this information is essential in guiding the overall project execution (e.g., project briefs, budgets, timelines, checklists, etc.).

Developing Creative Direction After RM+D and Ottawa County representatives have completed the discovery phase, we will create a detailed timeline to complete the project within the estimated two and a half month period noted in the RFP. Once the plan is approved and implementation begins, RM+D’s graphic design staff will create 6-10 preliminary logo options for Ottawa County staff to review. Together with the county’s team, we will choose two options for further refinement. When the final logo is chosen, we will apply the logo to letterhead, business cards, etc. As part of the overall rebranding, RMD will also provide an updated email signature, signage, presentation templates, social media cover images and more.

Development of Brand Standards Guide RM+D, alongside Ottawa County, will create a digital brand standards guide for distribution to Ottawa County Staff. The brand standards guide will incorporate new and existing visual graphic identity, including permitted logo usage, colors, fonts, and appropriate uses for all. It


PAGE 7

7

is recommended that Ottawa County use this manual as a broader educational tool and incorporate Ottawa County’s recently updated vision (Ottawa County: Where you belong) and note the importance of the Four C’s strategic initiative. The brand standards guide will also touch on the organizations strongest attributes, which are referred to as “The Ottawa Way.”


PAGE 8

8

Section 3: Portfol io Samples Please refer to the attached PDF for several examples of client rebranding and original logo design work. Work shown represents similar client rebranding assignments, completed on various budget constraints.


PAGE 9

9

Section 4: Itemized Budget

Proposal Pr ic ing

Description of Services Hourly Fee Complete Job Estimate DISCOVERY TOTAL: $2,500 – $3,000 Work with county staff to review the County’s vision, guiding principles, mission and core values and evaluate the effectiveness of the current visual and graphic identity elements, including the current county seal, conduct research regarding the public’s and stakeholders’ perception of Ottawa County, and incorporate data from existing Ottawa County Citizen surveys and assessments. (estimate 25-30 hours)

$100 $2,500 – $3,000

BRANDING TOTAL: $6,350 – $7,950 Preliminary logo designs (6-8 options)

• Two to be chosen for further refinement (estimate 25 hours)

$100 $2,500

Logo presentation and refinement meetings (estimate 5 hours, 2 staff members per meeting)

$75 – 125 per staff

$ 750 – $1,250

One final logo packaged for print and web use • B&W and color editions

(estimate 15-20 hours)

$100 $1,500 – $2,000

File conversion and formatting for distribution N/A $ 100 – $ 200

Prepare designs for items such as letterhead, business cards, email signatures and presentation templates (estimate 15-20 hours)

$100 $1,500 – $2,000

DIGITAL BRAND STANDARDS GUIDE TOTAL: $4,000 Create a digital brand standards guide to be distributed to employees for reference (estimate 40 hours)

$100 $4,000

PROJECT MANAGEMENT TOTAL: $3,600 – $5,800 Meetings/Project Management (20-40 hours per month for 2.5 months)

$95 – (per cost listed below)

$1,900 – $3,800 per month

Assist Ottawa County in trademark registration (with assistance of vetted lawyers) (10 hours)

$100 $1,000

Internal Expenses (copies, mileage, supplies, miscellaneous)

N/A $700-$1,000

Subtotal $16,450 – $20,750 15% contingency (industry standard) $ 2,467 – $ 3,112 TOTAL $18,917 – $23,862


PAGE 10

10

Reagan Marketing + Design, LLC Project Fees Reagan Marketing + Design, LLC billing falls under the following fee structure:

Project Strategy $125-195/hour Graphic/Digital Design $65-125/hour Art Direction $100-150/hour Project Management $65-95/hour Project Coordination $45-75/hour Copywriting $85-95/hour Administrative $35-55/hour Video Production $125/hour


PAGE 11

11

Section 6: RM+D Terms and Condit ions Changes in Scope The cost estimate provided is based on the assumptions indicated. Any significant changes in the scope or direction of the quoted project will be outside of this proposal. A change in scope addendum will be provided for additional work for client’s signed approval, prior to proceeding with work. Payment Terms The client is billed on an hourly basis and a budget will be provided upon request to review costs incurred to date. Invoices are mailed the first week of each month and payment is required within ten business days. If any overages are anticipated, the client will be asked to approve before work may proceed. A 20% deposit is required at the beginning of all projects, and is based on the estimate included in the signed proposal. A credit will be issued to the final invoice(s) to cover the amount of the deposit. Reagan Marketing + Design, LLC will assess a 1.5% per month (18% per year) finance charge to balances that are not paid within 30 days from the date of the invoice. A 10% “carrying charge” per month is assessed on all outstanding expenses for invoices 30 days old or older. This charge is established as a result of Reagan Marketing + Design bearing the burden of paying our vendors up front. We want to remain on good payment terms with our vendors, which in a majority of cases is upon completion of their work or net 10 days. Copyrights/Licenses/Permissions (if applicable) From time to time RM+D helps clients obtain permission to use or reproduce published, trademarked, or otherwise copyrighted materials (e.g., music performances, photographs, artwork, writing, etc.). In such cases, RM+D will inform the client, in writing, the cost for such rights, as well as the extent of the rights purchased (i.e., the limitations of the rights and the inclusive dates for which the rights are purchased). It is the sole responsibility of the client to ensure these rights are not exceeded or infringed upon in any way, and the client will not hold RM+D liable for any such breach of contract. Maximum Liability & Indemnification RM+D’s maximum liability relating to services rendered under this agreement (regardless of the form of action, whether in contract, tort, or otherwise), shall be limited to the amount of fees paid to us for our work on this project. In no event shall RM+D be liable for consequential, general, special, incidental, or punitive loss, damage or expense, including without limitation, lost profits or opportunity costs even if it has been advised of their possible existence. Use of Stock Photography & Film Incorporating stock photography or film can sometimes help keep costs down. Be aware, however, that unless exclusive rights are purchased, neither RM+D nor the client will have control over how similar or same stock photography may be used for other companies’ collateral materials. The client will not hold RM+D liable for any perceived loss in these instances.


PAGE 12

12

Ownership of Ideas, Concepts, and Materials Rejected by the Client All accepted or rejected ideas, concepts and materials created by RM+D while under retainer or contract with client are owned by the client upon full payment. If a client rejects ideas, concepts and materials presented by RM+D, while not under contract, ownership rights for the proposed concepts remain with RM+D. RM+D reserves the right to enter any idea/concept/materials in design contests and similar awards. Working Efficiently with Reagan Marketing + Design RM+D strives to contain costs and work within our clients’ budgets. Here are some ways that you, as the client, can help us achieve this goal: • Provide comprehensive information on your company and your project • Clearly state the goals, objectives and budget for the project • Supply all information needed to move the project forward in a timely fashion––meeting

deadlines for production is especially key • Communicate any concerns you have at the earliest opportunity

Rush charges will be incurred in some cases where unexpected project needs cause extreme working conditions (i.e., immediate turnaround request where working overnight is necessary, change in client direction/scope with tighter deadline, etc.). An increase in the hourly rate by 50% will be rendered. This will be communicated prior to rush services being initiated.

Archiving and Disposition of Client Files RM+D keeps client files—digital and physical—stored on site for a period of three years (unless requested otherwise) after completion of the project. Approval Please sign below if you are in approval with this proposal and would like Reagan Marketing + Design, LLC to proceed. If you have any questions or changes please call or email to discuss. SIGNATURE DATE County of Ottawa Reagan Marketing + Design Contact Information:

Mary Reagan Shapton Owner, President, and Strategist (616) 459-4064 [email protected]

01/13/2017

Dennis LakeVan Wyk Risk Solutions2237 Wealthy Street SESuite 200Grand Rapids, MI 49506

616-942-5070 [email protected]

Frankenmuth Insurance 13986Reagan Marketing & Design, LLC912 Wealthy Street SEGrand Rapids, MI 49506

Continental Insurance Co. 35289

A Y

A

B

The County of Ottawa and its officers, officials, employees, volunteers and agents are named as Additional Insured as respects to the services provided under this agreement.

Ottawa CountyFiscal Services Department12220 Fillmore St.West Olive, MI 49460

BOP6324233 06/02/2016 06/02/2017 2,000,000500,000

5,000

4,000,0004,000,000

BOP6324233 06/02/2016 06/02/2017 1,000,000

6021116884 06/02/2016 06/02/2017500,000500,000500,000

ANY PROPRIETOR/PARTNER/EXECUTIVE

OFFICER/MEMBER EXCLUDED?

INSR ADDL SUBRLTR INSD WVD

DATE (MM/DD/YYYY)

PRODUCER CONTACTNAME:

FAXPHONE(A/C, No):(A/C, No, Ext):

E-MAILADDRESS:

INSURER A :INSURED INSURER B :

INSURER C :

INSURER D :

INSURER E :

INSURER F :

POLICY NUMBERPOLICY EFF POLICY EXPTYPE OF INSURANCE LIMITS(MM/DD/YYYY) (MM/DD/YYYY)

AUTOMOBILE LIABILITY

UMBRELLA LIAB

EXCESS LIAB

WORKERS COMPENSATIONAND EMPLOYERS' LIABILITY

DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required)

AUTHORIZED REPRESENTATIVE

EACH OCCURRENCE $

DAMAGE TO RENTEDCLAIMS-MADE OCCUR $PREMISES (Ea occurrence)

MED EXP (Any one person) $

PERSONAL & ADV INJURY $

GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $

PRO-POLICY LOC PRODUCTS - COMP/OP AGG $JECT

OTHER: $

COMBINED SINGLE LIMIT$

(Ea accident)

ANY AUTO BODILY INJURY (Per person) $

OWNED SCHEDULEDBODILY INJURY (Per accident) $

AUTOS ONLY AUTOSHIRED NON-OWNED PROPERTY DAMAGE

$AUTOS ONLY AUTOS ONLY (Per accident)

$

OCCUR EACH OCCURRENCE $

CLAIMS-MADE AGGREGATE $

DED RETENTION $ $

PER OTH-STATUTE ER

E.L. EACH ACCIDENT $

E.L. DISEASE - EA EMPLOYEE $

If yes, describe underE.L. DISEASE - POLICY LIMIT $DESCRIPTION OF OPERATIONS below

INSURER(S) AFFORDING COVERAGE NAIC #

COMMERCIAL GENERAL LIABILITY

Y / NN / A

(Mandatory in NH)

SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORETHE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED INACCORDANCE WITH THE POLICY PROVISIONS.

THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD

INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS

CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,

EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.

THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THISCERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIESBELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZEDREPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed.If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement onthis certificate does not confer rights to the certificate holder in lieu of such endorsement(s).

COVERAGES CERTIFICATE NUMBER: REVISION NUMBER:

CERTIFICATE HOLDER CANCELLATION

© 1988-2015 ACORD CORPORATION. All rights reserved.The ACORD name and logo are registered marks of ACORDACORD 25 (2016/03)

CERTIFICATE OF LIABILITY INSURANCE

P: 616.459.4064

912 Wealthy S

treet SE

• G

rand Rapids, M

I 49506R

eagan Marketing +

Design, LLC

reaganmarketing.com

Logo and Rebranding Exam

ples

Prepared for

Ottaw

a County R

FP no. 17-12

County R

ebranding Project

byR

eagan Marketing +

Design, LLC

January 16, 2017

©2016

2016 REBRAN

D

Literacy Center of West M

ichigan

A6 N

otecardsA

6 Notecard Envelope

Brand StandardsRack Cards (CW

E)Roll U

p Banners#9 Reply Envelope

9x6 Envelope

Business Card#10 Envelope

Letterhead

New

sletter Masthead

1120 M

on

roe

Ave

. NW

, Su

ite 240

, Gran

d R

apid

s, MI 49

503

P: 6

16-459

-5151 ext. 19 F: 6

16-245-8

06

9 lite

racycenterw

m.org

1120 M

onroe Ave. N

W, Ste. 240

Gran

d R

apid

s, MI 49

503

1120 M

onro

e A

ve. N

W, S

uite

240, G

rand R

apid

s, MI 49

503 P

: 616

-459-5151 lite

racycen

terw

m.o

rg

open

boo

kthe

[Ju

ly 2016]

ST

OR

Y H

EA

DL

INE

LOR

EM

IP

SU

M R

OV

IT R

AT

IO V

IT

Anim

pe

ritin eru

m as m

ossim

i, si co

ribu

s militatq

uo

occae

pe

d q

uo

d

ole

nt volu

t offi

cidu

sam etu

r, sant vo

llandae

vole

nitia volu

ptat a

qu

atibu

s rem

o q

uo

d u

t lande

liqu

i si d

estiu

sant pre

, qu

e cu

lpariatu

r sae

catiis aut ad

icim fu

giam

vo

lup

tatiore

vent q

uis co

necu

stiur.

Liq

uam

facerfe

rciis vel illu

ptatas

qu

atem

volu

ptati d

eriae

od

qu

iam

qu

e m

olu

ptatu

m vo

les d

olu

ptu

r? Iq

ue

pa si au

tem

nis diste

m sinctu

r m

od

qu

am q

uo

ssinctet maxim

su

ste ne

volu

pta sse

qu

i rae p

orru

m

exere

pe

llup

tate re

ctem

aribu

sapis

ma co

nseq

uo

qu

i apicatu

sciisciam

expe

d m

inis do

lup

ta tectu

r atur au

t at o

fficiasp

e d

olo

rum

.

Ad

ut e

stio. N

am, vo

lup

ta eritetu

r, co

nse p

ro d

olu

t atur re

st asimp

ore

co

nseniet re

rio d

i do

lor as co

nsed

q

uatis q

ue

po

r ma d

olo

ri op

taece

ria iu

m e

um

acere

m su

m alit ve

l inve

ratem

qu

aspid

e d

igni ace

ro

qu

issin recab

ilit prate

m latiu

r aditinv

eliciu

nt landand

ande

lit om

nim q

ui

necae

ex es ace

ssit, qu

e cu

sci vel

ime

nonse

qu

i ut q

ue

eiu

m no

n non

pliq

ui d

erro

rene

m q

uisq

ue

nonse

ct asp

eru

pta e

os e

scius niet aliq

ui

rep

ero

ipiciand

i rep

ed

qu

i te e

ni

program spotlight

Pho

to cap

tion he

re

Nis co

nseq

ui co

nse co

ne d

ele

nimu

s e

stiur? Q

uia intis p

lites e

aris eatincit

mo

lecu

p tio

nsent q

ue

pe

d m

agnihi

ctecu

ptatu

r at.

Do

lor se

caectatu

r. Ab

iunt, q

uo

di

ad q

uib

us, sam

nus e

s do

lup

taqu

e

nistota te

cup

ta platu

ris ut q

ui te

p

erfe

ratem

aliqu

is essite

m fu

gia

volo

rro re

hentu

r? Eb

is pre

stio q

uatist

inimp

or p

oratib

usciate

mp

oria

do

lup

is vellaccab

ipitis vo

lor acid

et ip

sandio

qu

iae m

olo

rum

, od

icae. R

it re

do

lum

qu

e p

lacipsam

faceatincto

m

a culp

a cup

tatet om

nimu

s arum

d

olu

ptatia co

nseq

ue

volo

rem

re lab

ip

id m

a aliqu

assitrestib

us e

at.

Th

is is a call ou

t. Op

tatium

q

uis sin

ven

da d

ole

ctiur

solo

rpo

rpo

riam e

t volo

vo

lore

vent. N

am h

il mint

acc up

tur. P

ariorro

qu

atibu

s”

Ace

rias ea exce

atur sim

i, senihil

landici llacid

us e

sece

pe

d q

ui

animu

s, evel im

po

rem

ut m

od

it m

ostis p

os is p

a do

les u

t do

lup

tis assim

us e

atent au

t facese

qu

id.

Literacy Center of West Michigan Brand Identity Guidelines 06

desig

n ex

amples

wine + w

ords

print ads

spellebrationnew

sletter

save the date

eleventh annual

Wed

nesd

ay

11.06.16

a celebration for the literac

y c

enter o

f west m

ichig

an

thursday05.12.16

open

boo

kthe

[Ju

ly 2016]

ST

OR

Y H

EA

DL

INE

LOR

EM

IP

SU

M R

OV

IT R

AT

IO V

IT

Anim

pe

ritin eru

m as m

ossim

i, si co

ribu

s militatq

uo

occae

pe

d q

uo

d

ole

nt volu

t offi

cidu

sam etu

r, sant vo

llandae

vole

nitia volu

ptat a

qu

atibu

s rem

o q

uo

d u

t lande

liqu

i si d

estiu

sant pre

, qu

e cu

lpariatu

r sae

catiis aut ad

icim fu

giam

vo

lup

tatiore

vent q

uis co

necu

stiur.

Liq

uam

facerfe

rciis vel illu

ptatas

qu

atem

volu

ptati d

eriae

od

qu

iam

qu

e m

olu

ptatu

m vo

les d

olu

ptu

r? Iq

ue

pa si au

tem

nis diste

m sinctu

r m

od

qu

am q

uo

ssinctet maxim

su

ste ne

volu

pta sse

qu

i rae p

orru

m

exere

pe

llup

tate re

ctem

aribu

sapis

ma co

nseq

uo

qu

i apicatu

sciisciam

expe

d m

inis do

lup

ta tectu

r atur au

t at o

fficiasp

e d

olo

rum

.

Ad

ut e

stio. N

am, vo

lup

ta eritetu

r, co

nse p

ro d

olu

t atur re

st asimp

ore

co

nseniet re

rio d

i do

lor as co

nsed

q

uatis q

ue

po

r ma d

olo

ri op

taece

ria iu

m e

um

acere

m su

m alit ve

l inve

ratem

qu

aspid

e d

igni ace

ro

qu

issin recab

ilit prate

m latiu

r aditinv

eliciu

nt landand

ande

lit om

nim q

ui

necae

ex es ace

ssit, qu

e cu

sci vel

ime

nonse

qu

i ut q

ue

eiu

m no

n non

pliq

ui d

erro

rene

m q

uisq

ue

nonse

ct asp

eru

pta e

os e

scius niet aliq

ui

rep

ero

ipiciand

i rep

ed

qu

i te e

ni

program spotlight

Pho

to cap

tion he

re

Nis co

nseq

ui co

nse co

ne d

ele

nimu

s e

stiur? Q

uia intis p

lites e

aris eatincit

mo

lecu

p tio

nsent q

ue

pe

d m

agnihi

ctecu

ptatu

r at.

Do

lor se

caectatu

r. Ab

iunt, q

uo

di

ad q

uib

us, sam

nus e

s do

lup

taqu

e

nistota te

cup

ta platu

ris ut q

ui te

p

erfe

ratem

aliqu

is essite

m fu

gia

volo

rro re

hentu

r? Eb

is pre

stio q

uatist

inimp

or p

oratib

usciate

mp

oria

do

lup

is vellaccab

ipitis vo

lor acid

et ip

sandio

qu

iae m

olo

rum

, od

icae. R

it re

do

lum

qu

e p

lacipsam

faceatincto

m

a culp

a cup

tatet om

nimu

s arum

d

olu

ptatia co

nseq

ue

volo

rem

re lab

ip

id m

a aliqu

assitrestib

us e

at.

Th

is is a call ou

t. Op

tatium

q

uis sin

ven

da d

ole

ctiur

solo

rpo

rpo

riam e

t volo

vo

lore

vent. N

am h

il mint

acc up

tur. P

ariorro

qu

atibu

s”

Ace

rias ea exce

atur sim

i, senihil

landici llacid

us e

sece

pe

d q

ui

animu

s, evel im

po

rem

ut m

od

it m

ostis p

os is p

a do

les u

t do

lup

tis assim

us e

atent au

t facese

qu

id.

RE

GIS

TE

R FO

R T

UT

OR

OR

IEN

TAT

ION

C

all: 616

-459-5151 o

r visit: ww

w.lite

racycen

terw

m.o

rg

help an

adult bec

om

e a better reader

volunteerlearn

mo

re: may

4, 9 or 11

RE

GIS

TE

R FO

R T

UT

OR

OR

IEN

TAT

ION

C

all: 616

-459-5151 o

r visit: ww

w.lite

racycen

terw

m.o

rg

help an

adult bec

om

e a better reader

volunteerlearn

mo

re: may

4, 9 or 11


brand fo

nts

basics

brand fo

nts

in u

se

display headersbody copy

accents/call outs

Baron

Neu

e bold

baron

neu

e black

RA

LE

WA

YL

igh

t

Re

gu

lar

Medium

SemiBold

Bo

ld

Extra

Bo

ld

permanent m

arker

DO

N’T

use

capital le

tters in

Pe

rman

en

t Marke

r o

r Baro

n N

eu

e. T

he

se fo

nts are

alread

y all caps.

Th

ey are

to b

e u

sed

sparin

gly as acce

nts.

Pe

rman

en

t Marke

r

Pe

rman

en

t Marke

r

Rale

way B

old

Rale

way L

igh

t

Baro

n N

eu

e B

lack

DO

use

symb

ols an

d g

lyph

s as d

esig

n e

lem

en

ts.

open

boo

kthe

[Ju

ly 2016]

ST

OR

Y H

EA

DL

INE

LOR

EM

IP

SU

M R

OV

IT R

AT

IO V

IT

Anim

pe

ritin eru

m as m

ossim

i, si co

ribu

s militatq

uo

occae

pe

d q

uo

d

ole

nt volu

t offi

cidu

sam etu

r, sant vo

llandae

vole

nitia volu

ptat a

qu

atibu

s rem

o q

uo

d u

t lande

liqu

i si d

estiu

sant pre

, qu

e cu

lpariatu

r sae

catiis aut ad

icim fu

giam

vo

lup

tatiore

vent q

uis co

necu

stiur.

Liq

uam

facerfe

rciis vel illu

ptatas

qu

atem

volu

ptati d

eriae

od

qu

iam

qu

e m

olu

ptatu

m vo

les d

olu

ptu

r? Iq

ue

pa si au

tem

nis diste

m sinctu

r m

od

qu

am q

uo

ssinctet maxim

su

ste ne

volu

pta sse

qu

i rae p

orru

m

exere

pe

llup

tate re

ctem

aribu

sapis

ma co

nseq

uo

qu

i apicatu

sciisciam

expe

d m

inis do

lup

ta tectu

r atur au

t at o

fficiasp

e d

olo

rum

.

Ad

ut e

stio. N

am, vo

lup

ta eritetu

r, co

nse p

ro d

olu

t atur re

st asimp

ore

co

nseniet re

rio d

i do

lor as co

nsed

q

uatis q

ue

po

r ma d

olo

ri op

taece

ria iu

m e

um

acere

m su

m alit ve

l inve

ratem

qu

aspid

e d

igni ace

ro

qu

issin recab

ilit prate

m latiu

r aditinv

eliciu

nt landand

ande

lit om

nim q

ui

necae

ex es ace

ssit, qu

e cu

sci vel

ime

nonse

qu

i ut q

ue

eiu

m no

n non

pliq

ui d

erro

rene

m q

uisq

ue

nonse

ct asp

eru

pta e

os e

scius niet aliq

ui

rep

ero

ipiciand

i rep

ed

qu

i te e

ni

program spotlight

Pho

to cap

tion he

re

Nis co

nseq

ui co

nse co

ne d

ele

nimu

s e

stiur? Q

uia intis p

lites e

aris eatincit

mo

lecu

p tio

nsent q

ue

pe

d m

agnihi

ctecu

ptatu

r at.

Do

lor se

caectatu

r. Ab

iunt, q

uo

di

ad q

uib

us, sam

nus e

s do

lup

taqu

e

nistota te

cup

ta platu

ris ut q

ui te

p

erfe

ratem

aliqu

is essite

m fu

gia

volo

rro re

hentu

r? Eb

is pre

stio q

uatist

inimp

or p

oratib

usciate

mp

oria

do

lup

is vellaccab

ipitis vo

lor acid

et ip

sandio

qu

iae m

olo

rum

, od

icae. R

it re

do

lum

qu

e p

lacipsam

faceatincto

m

a culp

a cup

tatet om

nimu

s arum

d

olu

ptatia co

nseq

ue

volo

rem

re lab

ip

id m

a aliqu

assitrestib

us e

at.

Th

is is a call ou

t. Op

tatium

q

uis sin

ven

da d

ole

ctiur

solo

rpo

rpo

riam e

t volo

vo

lore

vent. N

am h

il mint

acc up

tur. P

ariorro

qu

atibu

s”

Ace

rias ea exce

atur sim

i, senihil

landici llacid

us e

sece

pe

d q

ui

animu

s, evel im

po

rem

ut m

od

it m

ostis p

os is p

a do

les u

t do

lup

tis assim

us e

atent au

t facese

qu

id.

DO

use

bo

th b

lack and

wh

ite typ

e

on

solid

colo

rs for visu

al inte

rest.

FIS

CA

L Y

EA

R 15

AN

NU

AL

RE

PO

RT

RE

LE

AS

ED

NE

WS

MA

R 2

9, 2

016


Co

lor palette

primary colors

secondary colors

PRINT

C7

5 M

0 Y

25

K0

Pa

nto

ne

312

C

SCREEN

#0

0B

AC

6

R0

G18

6 B

19

8

PRINT

C7

5 M

0 Y

10

0 K

0

Pa

nto

ne

77

38

C

SCREEN

#3

9B

54

A

R5

7 G

18

1 B

74

PRINT

C2

2 M

0 Y

10

0 K

0

Pa

nto

ne

38

9C

SCREEN

#D

2D

E2

6

R2

10

G2

22

B3

8

PRINT

C5

8 M

69

Y0

K0

Pa

nto

ne

76

76

C

SCREEN

#7

D6

3A

B

R12

5 G

99

B17

1

PRINT

C0

M4

2 Y

86

K0

Pa

nto

ne

74

13

C

SCREEN

#F

9A

33

D

R2

49

G16

3 B

61

DO

N’T

try

to f

orc

e a

ll the

co

lors in

to o

ne

de

sig

n.

Ch

oo

se

on

e o

r two

ma

in c

olo

rs, a

nd

use

oth

ers

as s

ma

ll ac

ce

nts

, if ne

ed

ed

.


Event Lo

go

s w

ine &

wo

rds

Event Lo

go

s spellebratio

n

primary

primary

reversed

reversed


Log

o

usag

e

DO

N’T

alter th

e co

lors

DO

pro

vide

amp

le w

hite

space

aro

un

d th

e lo

go

DO

use

the

icon

in

solid

blu

e w

he

n ap

pro

priate

DO

make

sure

the

log

o is at le

ast 1.5” in

len

gth

to e

nsu

re re

adab

ility

DO

N’T

disto

rt the

log

o

DO

N’T

use

dro

p sh

ado

w

DO

N’T

crop

the

log

o

don’tdo

DO

N’T

scale d

ispro

po

rtion

ately

DO

N’T

place

on

an an

gle

1.5”


Log

oprim

ary

primary

iconstacked

stacked reversed

primary reversed

Log

o

seco

ndary

DO

use

a black lin

e in

the

same

wid

th

as the

icon

to an

cho

r it if ne

cessary.

Brand Id

entity

Guid

elines 2016

Identity

Promotional

Previous LogoN

ew Logo

libby c

rabbdevelopm

ent directorlcrab

b@

literacyce

nte

rwm

.org

libby c

rabbdevelopm

ent directorlcrab

b@

literacyce

nte

rwm

.org

libby c

rabbdevelopm

ent directorlcrab

b@

literacyce

nte

rwm

.org

libby c

rabbdevelopm

ent directorlcrab

b@

literacyce

nte

rwm

.org

bringing about a just and vibrant west m

ichigan through the power of literacy.

616

-459-5151

www.lite

racycente

rwm.org

1120 M

onroe Ave. N

W, Ste. 240

Gran

d R

apid

s, MI 49

503

LITE

RA

CY C

EN

TE

R O

F WEST M

ICH

IGA

N1120

MO

NR

OE

AV

E N

W ST

E 240

GR

AN

D R

AP

IDS

MI 49

503

PL

AC

ES

TAM

PH

ER

E

1120 M

onroe Ave. N

W, Ste. 240

Gran

d R

apid

s, MI 49

503

616

-4

59

-5

15

1 •

ww

w.lite

rac

yc

en

terw

m.o

rg

112

0 M

on

roe

Av

e. N

W, S

uite

24

0, G

ran

d R

ap

ids, M

I 49

50

3

Wo

rkp

lac

e E

ng

lish

as a

Se

co

nd

La

ng

ua

ge

Wo

rk

pla

ce

Lite

rac

y

eÏÏå

ĹƋ�a

ŅÚĜĀÏ±ƋĜŅ

Ĺ

AC

T W

ork

Ke

ys a

nd

Na

tion

al C

are

er

�å±ÚĜĹåŸŸ��

åųƋĜĀÏ±Ƌå

�Ƌų±ĜĹĜĹč

Cu

sto

miz

ed

Asse

ssm

en

t

“ id quas reperiat. rum res

auta nection seritibus.edi bereius velibus sit

vendandam volut et quia et

lam ut es que dolupiduciis .”

new

qu

ote

from

bu

sine

ss

cwe offerings include:

Cu

stom

ized

Wo

rkplace

En

glish

(C

WE

) partn

ers w

ith e

mp

loyers

to p

rovide

contextu

alized

En

glish

lite

racy trainin

g fo

r em

ploye

es. B

y im

provin

g e

mp

loyee

s’ literacy skills in

th

e w

orkp

lace, e

mp

loyers stre

ng

the

n

com

pany-w

ide

com

mu

nicatio

n an

d

effi

cien

cy, incre

ase safe

ty, and

red

uce

e

mp

loyee

turn

over. O

ur lite

racy se

rvices are

“custo

mize

d” to

you

r re

qu

irem

ents. W

e tailo

r the

conte

nt, stru

cture

, and

sche

du

ling

to th

e

spe

cific ne

ed

s of e

ach e

mp

loyer.

“I learned new vocabulary that

helped me be m

ore confident

in the way I express m

yself in m

y job. Now I am

able to train new

employees and be m

ore helpful to m

y managers.”

Cu

stom

ized

Wo

rkplace

En

glish

learn

er

customized w

orkplace english

literacyce

nterw

m.org

bringing about a just and vibrant w

est m

ichigan through the pow

er of literacy.

literacyce

nterw

m.org

bringing about a just and vibrant

west m

ichiganthrough thepow

er of literacy.

©2016

tenth annualw

ednesday11.16.16

6pm–9pm

a celebratio

n fo

r the literac

y c

enter o

f west m

ichig

an

sponsorship letter of intent Y

ES

! I will sp

on

sor th

e L

iteracy C

en

ter o

f We

st Mich

igan

’s Te

nth

An

nu

al Win

e &

Wo

rds.

Ple

ase re

spo

nd

by O

ctob

er 7 fo

r inclu

sion

in all p

re-eve

nt mate

rials gu

arantee

d b

y you

r spo

nso

rship

level.

po

nsor

ame

as o

u

ou

ld li

e it to

e

listed

___________________________________________________________________________

ontact

ame

______________________________________________________________________________________________________________

ele

po

ne ______________________________________

m

ail ___________________________________________________________________

SP

ON

SO

RS

HIP

LE

VE

L: c

ec

one

☐

ead

in

ntu

siast ,

☐

ord

smit

,

☐

oo

o

llecto

r ,

☐

iteratu

re

over

ndivid

ual tic

ets

__________ = _________

ou

n

roe

ssional

and u

nde

r tic

ets

__________= ___________

PAY

ME

NT

:

☐ Invo

ice m

e

☐ P

ayme

nt En

close

d

ec

pa

ale

to t

e

iterac

e

nter o

e

st ic

ian

☐ C

harg

e m

y cred

it card in t

e am

ou

nt o

__________

ard

____________________________________________________________ p

iration

ate ________________________________________

☐ V

isa ☐ M

astercard

☐

iscover ☐

m

erican

pre

ss

ame

on

ard ______________________________________________________________________________________________________________

illin

dd

ress

______________________________________________________________________________________________________________

inatu

re ___________________________________________________________________________________________________________________

PL

EA

SE

RE

TU

RN

TO

: ite

rac

ente

r o

est

ici

an, ttn

i

ra

onro

e

ve.

, u

ite

, rand

ap

ids, M

I

or

ivinlite

racce

nter

m.o

r

You

r spo

nso

rship

is tax-de

du

ctible

, less $

43 pe

r atten

de

e.


ichigan through the power of literacy

2016 REBRAN

D

Literacy Center of West M

ichigan

Wine and W

ords Sponsorship Packet

Strategic Plan Map

Wine and W

ords Sam

ple InviteSpellebration Sam

ple InviteW

ine and Words Logo

Cover Photo

Wom

en’s Lifestyle Q

uarter PageW

omen’s Lifestyle

Half Page

LaVozQ

uarter PageO

n the Town

Full Page

Profile PictureSpellebration Logo

tenth annual


ichigan through the power of literacy

Mark and

Sara P

eters invite

you

to jo

in them in their ho

me fo

r the

Literacy C

enter’s Tenth A

nnual Wine &

Wo

rds. T

his intimate event

celerates t

e iterac

enters e

orts to

rin

ao

ut a ust and

virant

est ic

ian t

rou

te p

oer o

literac.

ine

ord

s uests

ill eno

ine,

ors d

oeuvres, and

an o

pp

ortunit

to p

la

ord

am

es.

lease

consid

er sp

onso

rin

ine

o

rds

at one

o t

e

levels liste

d at ri

t. o

ur sp

onso

rsip

ill no

t onl

allo

ou

acce

ss to o

ne o

te

pre

mie

re

om

es in t

e cit

, it ill e

nsure

t

at te

ite

rac

ente

rs pro

rams co

ntinue

to ad

dre

ss ou

r co

mm

units need

or im

proved

literac.

sponsorship opportunitiesR

EA

DIN

G E

NT

HU

SIA

ST

[$5,0

00

]• 8

tickets to the

event

• n o

pp

ortunit

to sp

ea at t

e event

• clusive si

nae at t

e event

• am

e and lo

o p

rinted o

n all event m

aterials and

esite

• e

conitio

n in ite

rac

ente

r e

neslette

r, printe

d ne

sletter,

and so

cial me

dia

WO

RD

SM

ITH

[$2,50

0]

• tic

ets to t

e eve

nt

• i

nae

at te

event

• am

e and lo

o p

rinted o

n all event m

aterials and

esite

• e

conitio

n in ite

rac

ente

r e

neslette

r, printe

d ne

sletter,

and so

cial me

dia

BO

OK

CO

LL

EC

TO

R [$

1 ,00

0]

• 4 tickets to the

event

• am

e p

rinted

on all eve

nt mate

rials and

e

site

• Me

ntion in so

cial me

dia

LIT

ER

AT

UR

E LO

VE

R [$

500

]•

ticets to

te

event

• am

e p

rinted

on all eve

nt mate

rials and

e

site

wednesday

11.16.166pm

–9pm

LION RO

CK M

ANOR

750 P

lymo

uth

Ave

nu

e S

E, G

rand

Rap

ids, M

I

literacyce

nterw

m.o

rg/

win

e-w

ord

s

a celebratio

n fo

r the literac

y c

enter o

f west m

ichig

an

no

vember 16, 2016, 6pm

-9pm

EventsSocial M

edia

Other

Print Ads

save the date

eleventh annual

Wed

nesd

ay

11.06.16

a celebration for the literac

y c

enter o

f west m

ichig

an

thursday05.12.16

strategic

plan m

ap

We

advance

ou

r missio

n by ad

dre

ssing

literacy ne

ed

s of ad

ults w

ho te

st be

low

the ninth g

rade

and b

y ADVOCATING

fo

r literacy ne

ed

s in ou

r com

mu

nity.

We

will exp

and and

streng

then

ou

r COLLABORATIONS

with o

ther

nonp

rots, c

urc

es,

usine

sses, and

p

ub

lic institutio

ns to b

e a key p

layer

and th

e co

mm

unity b

ased

org

anization

add

ressing

the w

orkfo

rce g

ap.

Thro

ugh these co

llabo

rations w

e will b

e

utilized as a key p

artner in com

munity

eo

rts toard

colle

e and career

readiness. W

e will d

o this b

y add

ressing

parental literacy need

s and b

y leading

the C

om

munity L

iteracy Initiative.


ichigan through the power of literacy.

COLLABORATION

ADVOCA

CY

SUSTAINABILITY

INC

LUS

ION

& E

QU

ITY

ORGANIZATIONAL

PROGRAMMATIC

OPERATIONAL

Am

plify

lea

rne

rs’ v

oic

es in

ou

r

co

mm

un

ity a

nd

with

in o

ur o

rga

niz

atio

n.

Le

ad

co

mm

un

ity a

wa

ren

ess o

n th

e

rate

s a

nd

co

sts

of a

du

lt low

litera

cy.

Da

ta c

olle

ctio

n a

nd

an

aly

sis

ĜĹüŅųĵŸ�Ņƚų�åþÏ±ÏƼ�±Ĺ

Ú�ÚĜųåÏƋĜŅ

Ĺţ�

Ma

inta

in o

ur c

urre

nt tra

jec

tory

of in

cre

asin

g th

e p

erc

en

tag

e

of u

nre

stric

ted

fun

din

g in

ou

r

ov

era

ll rev

en

ue

.

Org

an

iza

tion

al p

rac

tice

s

åĹÏŅƚų±č

å�ÆŅƋĘ�ŸƋ±ý

�±ĹÚ�

bo

ard

rete

ntio

n/

or s

tron

g

su

cc

essio

n.

Co

mm

un

ity n

ee

ds d

irec

t ou

r wo

rk.

Kn

ow

the

lan

dsc

ap

e o

f

oth

er s

erv

ice

s p

rov

ide

rs

an

d s

tren

gth

en

stra

teg

ic

rela

tion

sh

ips fo

r bo

th

pro

gra

mm

atic

su

pp

ort a

nd

po

litica

l bra

nd

/stre

ng

th.

Pra

ctic

es a

re s

truc

ture

d to

en

su

re a

su

sta

ina

ble

so

urc

e

of v

olu

nte

ers

an

d tu

tors

.

Esta

blis

h a

tea

m-d

rive

cu

lture

at a

ll lev

els

.

Inc

orp

ora

te in

clu

siv

e p

rac

tice

s to

en

su

re e

qu

ity in

ou

r org

an

iza

tion

an

d in

ou

r op

era

ting

fram

ew

ork

s.

ur e

fficac

ill

e

ained

tro

u

the inco

rpo

ration o

f INCLU

SIVE

o

rani

ational p

ractices, co

unte

rin

the ine

qu

ities o

f ou

r reg

ion.

And

throu

gh S

USTAINABLE

practice

s, p

roram

s, and

und

in to

ensu

re t

at w

e acco

mp

lish sustainab

le chang

e.

RE

GIS

TE

R FO

R T

UT

OR

OR

IEN

TAT

ION

C

all: 616

-459-5151 o

r visit: ww

w.lite

racycen

terw

m.o

rg

help an

adult bec

om

e a better reader

volunteerlearn

mo

re: september 6, 15, 23 o

r 28

RE

GIS

TE

R FO

R T

UT

OR

OR

IEN

TAT

ION

C

all: 616

-459-5151 o

r visit: ww

w.lite

racycen

terw

m.o

rg

help an

adult bec

om

e a better reader

volunteerlearn

mo


r 28

RE

GIS

TE

R FO

R T

UT

OR

OR

IEN

TAT

ION

call: 6

16-459

-5151 or visit: w

ww

.literacyce

nte

rwm

.org

help an

adult bec

om

e a better reader

volunteerlearn

mo

re: Aug

ust 4, 10, 19, o

r 23

RE

GIS

TE

R FO

R T

UT

OR

OR

IEN

TAT

ION

C

all: 616

-459-5151 o

r visit: ww

w.lite

racycen

terw

m.o

rg

help an

adult bec

om

e a better reader

volunteerlearn

mo


r 28

©2014

Non-Profit

Organization

U.S. PostagePAID

Grand Rapids, MI

Permit N

o. 906

Board

of Directors

Jon

Jelle

ma

, ChairD

wig

ht B

ake

r, Vice ChairS

usa

n H

oe

ke

ma

, Secretary Ja

n D

eu

r, TreasurerD

av

id D

orn

bo

s

Fra

nk

Du

nte

n

A. Jo

se

ph

En

ge

l, III

Joh

n F

ox

Ma

rga

ret Id

em

a

Marti O

’BrienP

ete

r Sch

mid

t

Clay StaufferJeff VandenBergeBob Van Stright

StaffVaughn M

aatman

Executive DirectorBrian O

bits

Development O

fficer

Ap

ril Sch

oltz

Land Protection DirectorP

ete

De

Bo

er

Land Protection CoordinatorKeri Am

lotte

Comm

unications Coordinator D

ian

e S

am

pso

n

Mem

bership CoordinatorG

retc

he

n R

. Mo

use

l

Accountant & O

ffice M

anager

400 Ann Street, Ste. 102Grand Rapids, M

I 49504Phone: 616-451-9476Fax: 616-451-1874w

ww

.naturenearby.org lcw

m@

naturenearby.org

LCWM

is a 501(c)(3) nonprofit organization. All contributions are tax deductible to the full extent of the law

.

Gran

t Sup

port P

rovides F

un

din

g for D

un

e Rid

ge T

rail at Flow

er Creek

Du

nes N

ature P

reserveHiking the dunes along Lake M

ichigan can be a fun way to enjoy the natural

beauty of West M

ichigan. However, foot traffi

c is hard on the fragile dune ecosystem

s. At our Flower Creek Dunes N

ature Preserve, we w

ant to encourage our visitors to venture to the dune overlook w

hile also protecting delicate dune features from

trampling and erosion.

Thanks to generous support from the John. J.

Helstrom M

emorial Fund of the Com

munity

Foundation for Muskegon County, the first

section of our dune ridge trail – a set of stairs leading up the dune – is com

plete. This makes

the preserve more accessible to visitors and

also protects the federally threatened Pitcher’s thistle grow

ing in this area.

Ho

w y

ou

ca

n h

elp

: On

Jun

e 5

, join

us fo

r “B

oa

rd

Lu

mb

er D

ay.”

See page 11 for details.

New

stairs provid

e safe access to Flower C

reek Dunes.

2013 An

nu

al Rep

ort Available

Our 2013 annual report highlights financial inform

ation and our recent work to

help people protect, enjoy, and care for natural lands in West M

ichigan. To read the annual report, visit http://bit.ly/LCW

M-annual-report-2013 or contact our

office at 616-451-9476.

Pitcher’s thistle at Flower C

reek Dunes.

Mission

Helping people protect, enjoy, and

care for natural land in W

est Michigan.

Land Conservancy of West M

ichigan October 2014 N

ewsletter

ww

w.naturenearby.org

ww

w.naturenearby.org

LAND PRO

TECTION

DO

NO

R SPOTLIG

HT

1112

Lan

d C

onservan

cy Mem

ber

Profile: N

ancy Benner

Nancy

enner has been an active mem

ber with the Land Conservancy

since 1995. She has lent her hands and her go-getter enthusiasm to everything

from garlic m

ustard pulls to office w

ork. In addition, Nancy also im

parts her tow

nship planning and zoning expertise as a mem

ber of the Land Conservancy’s Land Protection Com

mittee. N

ancy is a valued mem

ber of our volunteer team

and we’ve invited her to share her perspectives w

ith us:

Cou

ld you

tell us ab

out you

r b

ackg

roun

d an

d you

r interest

in th

e environ

men

t? Nancy: I have alw

ays loved being outside since I w

as very young. In the 1950s m

y parents would take us on

vacation near Lewiston at

ig ear

Lake. It was there that I first becam

e an observer of

ora and fauna w

hile exploring the lake, shoreline, and w

oods. These early childhood experiences shaped m

y life.

My interest in the environm

ent extends beyond the Land Conservancy. I am

a mem

ber of agencies such as the W

orld Wildlife

Fund and also serve on the board of

ent Conservation District. Aside from

this, I am an advanced m

aster gardener and a big prom

oter of native plants, shrubs and trees. I have transform

ed my hom

e gardens using natives and have enjoyed w

atching the resulting wildlife:

native pollinators, migratory birds,

and even a bobcat

How

did

you first con

nect w

ith

the L

and

Con

servancy? H

ow

are you in

volved n

ow?

Nancy: In 1995, I worked at Central

Michigan Paper, a w

holesale distributor of printing and publishing paper. W

e were reaching out to

many green

organizations with the

purpose of promoting our recycled

papers. I first met April, now

the Land Protection Director, w

hen I made one

of these sales calls to her. At that time,

the Land Conservancy was still a sm

all, young organization.

Since then, I have never run out of w

ays to be involved with the Land

Conservancy. In 2001, April asked m

e to join the Land Protection Com

mittee. I have been able to

incorporate my tow

nship government

experience into the Comm

ittee’s w

ork. I also remem

ber when a sta

m

ember le

for maternity leave and

I was asked to coordinate the Annual

Meeting event in M

uskegon. Happily, all w

ent well In addition, I’ve spread

native grasses and ow

ers at Saul Lake og, kept partygoers out of preserves

in the aer-hours, and o

en attend events such as garlic m

ustard pulls and preserve dedications.

How

have you

seen th

e L

and

Con

servancy ch

ange

throu

gh

out you

r years of in

volvemen

t? Nancy: It has been so gratifying to see the Land Conservancy grow

. I rem

ember w

hen we first celebrated

the protection of 1000 acres land and how

we soon hit the 2000-acre

mark in no tim

e at all. The executive directors through the years provided the guidance for continued grow

th and future success. As a result, w

e

now have preserves and conservation

easements, w

onderful educational outreach, and accreditation by the Land Trust Alliance. N

o doubt there are m

ore good things in store for the Land Conservancy.

Why is p

reservation im

portan

t to you

? Nancy: The goal of keeping nature nearby is very im

portant. I want

today’s youth to learn to value the natural w

orld through direct contact w

ith it. Aer all, this is the generation

that researchers describe as having nature deficit disorder. W

e need protected open spaces close by, w

here people can gaze at the stars, study the fields and forests around them

, and fall in love with w

hat they’ve been given. W

e can’t protect w

hat we don’t know

. •Special thanks to volunteer, Josh

pperl for assis

g it

tis ar

le.

North

rup

continued from

pag

e 5

Plovers, terns, loons, ducks, and sw

ans have all been spotted on the property or lake as they m

igrate, follow

ing the Lake Michigan

shoreline. It is also a pleasure to see

kingfishers, great blue herons, bald eagles, m

any goldfinches, and other sm

all birds including phoebes that nest under our eaves,

said.

The property serves as an incredibly scenic backdrop to boaters on Lake M

ichigan and walkers along the

shoreline. It is located 1.5 miles north

of Silver Lake State Park, and 1.5 miles

south of Oceana County’s Cedar Point

Park. The public access to Lake M

ichigan at these parks allows

Hoffm

aster Hills

continued from

pag

e 5

In addition, it has lush emergent and forested w

etlands at the base of the dunes that w

ere part of a larger historic landscape of w

etlands around lack Lake. Although som

e of these w

etlands were converted to blueberry fields

many years ago, the w

etlands next to the Downer land

were preserved as part of the neighboring residential

development. Public access is not possible at this sm

all property, w

hich made it unsuitable as a nature preserve,

but the Downers and the Ho

master Hills Association

wanted to preserve this high-

uality habitat.

The Land Conservancy was happy to help Greg and Jane

Downer achieve their conservation goals by accepting the

donation of their land, restricting it with a conservation

easement that ensures the perm

anent protection of the natural habitats, and then transferring it to the hom

eowners. •

Forested d

une ridg

es at the Hoffm

aster Hills p

roperty.

Pere M

arqu

ette continued

from p

age 3

Protection of this property was m

ade possible w

ith the help of a grant from

the Michigan Departm

ent of Environm

ental uality intended to

address non-point source pollution as prioritized by the federal Clean W

aters Act. Conservation easements

help to prevent pollution by protecting land in its current state and allow

ing limited or no additional

development on the land. This

protects the river from additional

sediment and therm

al pollution in perpetuity.

As a former board m

ember of the

Pere Mar

uette River Watershed

Council, conservation is important

to Jan.

I wanted to keep this property as

natural habitat and prevent future developm

ent, she said. I w

ant to ensure that future generations w

ill feel the sam

e rewards that the river

has oered m

e in my life. The Land

Conservancy helped me accom

plish this goal. •

Tom

igford’s retirement

frieds

olleages

aren Obits

by James &

Viki BarberVincent Fortunato by Nancee BiankJoanna &

Fred Norris

by William

BlackTheir grandchildren by Todd &

Jackie Brayman

Jeanne Anderson by Chris &

Maureen Bunch

Tim &

Teresa unch

by Chris & M

aureen BunchM

ary Hollinrake by Sonya Dean

ent Garden Club by Ed &

Carolyn Deeati &

Derek Dodge

ida

aes

odge

Hon

orarium

gifts w

ere mad

e in h

onor of:

pedestrians to use the shoreline and enjoy the view

s of the horizon and lake w

ith the backdrop of sand dunes. These view

s are a big reason that

has felt a draw to the area all

of her life.

Even just sing here and thinking

about the walks that I take in the

woods and along the shore w

hen I am

at our cottage brings a sense of peace and fullness and I give thanks for all God has given m

e, especially the beauty and life all around m

e and the assurance that He loves everything that He has m

ade including m

e, said . •

Theodore & Joan Ho

man

by Terri DunnDeb Steketee by Ann ErhardtThe Richard Reel Fam

ily by Joan FarrellSandra Giardini by Sheri GiardiniM

arti O’

rien by Robert &

Kay Hamm

ondRoy

elly by Brian &

Mary Kelly

Mary Jane Dockeray osep

aril

arRick M

osher by Leslie M

osherElise Roe

Sod

Sigal

ww

w.naturenearby.org



ewsletter

Goa

ls

FROM

THE E

ECUTIVE D

IRECTOR

7

FROM

THE E

ECUTIVE D

IRECTOR8

Nature cycles throug

h change and

regrow

th. So do

smart org

anizations. Our self-evaluation, stud

y of conservation trend

s, and lots of inp

ut from you – our

mem

bers – have led

us to a new m

ission statement:

“Our m

ission is to help people protect, enjoy, and care for natural land in W

est Michigan.”

That new m

ission statement focuses

our strategic plan on strengthening the connections of people and com

munities w

ith their land and nature.

Preserving, restoring, and caring for high

uality natural land is and w

ill continue to be our identity and w

ork. However,

Comm

unity Conservation

– protecting land that benefits m

ore broadly the com

munities w

e serve, seeking new

partnerships, and re-connecting people to land and nature – w

ill be w

oven into the fabric of our eorts.

In an acorn shell, what follow

s is the m

ap for where w

e are going and how

we w

ill keep nature nearby.

The shi in this strategic plan is

subtle – from

protecting natural land

to helping people protect,

enjoy and care for natural land

– but important. In the 21st

century, to protect land for future generations, w

e must also be a part

of raising up the next generation of land conservationists.

There is more to the plan than can

be captured here, and we w

ant you to be as excited about it as w

e are. (See the w

hole plan at naturenearby.org/strategic-plan).

As always, tell us w

hat you think. ou are the first partner w

e want

on the journey. Email m

e at vaughn@

naturenearby.org. •

Strate

gic

Pla

n

Vaughn M

aatman, Executive D

irector • Engage organizations and com

munity m

embers in

structured conversations to better understand their needs and goals.

• Partner with com

munities and organizations on

identifying and protecting significant properties that contribute to com

munity goals.

• Develop a public outreach plan that fosters a connection to the land in the com

munities w

e serve, highlights the public benefits gained through conservation and stew

ardship, and encourages protecting, enjoying, and caring for the land.

• Preserve high uality natural land, dune ecosystem

s, coastal uplands, w

etland and marsh system

s, riparian land im

portant to watershed

uality, and lands that increase the public’s engagem

ent with nature.

• Use our nature preserves to connect w

ith and engage com

munities.

• Evaluate land protection eorts for farm

land, urban land, or local food-to-table initiatives.

• Develop plans for all preserves that guide our use, investm

ent and managem

ent.

• Develop programs for stew

ardship fellows

and nature preserve stewards.

• Evaluate and redevelop the Land Conservancy’s branding, m

essaging, and materials to align w

ith organizational priorities and constituent values.

• Actively engage targeted audiences to raise awareness

of the organization, and to increase, diversify and retain supporters, volunteers, and friends.

A. Financial Sustainability • Strategically grow

multiple revenue stream

s.

• Use endow

ment grow

th to increase funding for preserves and m

eet accreditation standards for conservation easem

ents.

B O

rganiational ffe

tieness

• Invest in the growth of organizational capacity,

especially education and training.

• Redefine board and sta roles and com

mittee

functions for eectiveness, and align them

with

the strategic plan

• egin preparation for re-accreditation in 2017. •

Ex

pa

nd

an

d D

ee

pe

n

Co

mm

un

ity E

ng

ag

em

en

t

Ad

ap

t Pre

serv

atio

n

an

d Ste

wa

rdsh

ip E

fforts

to M

ee

t Fu

ture

Ne

ed

s

Inc

rea

se O

ur V

isibility

a

nd

Re

co

gn

ized

Va

lue

En

ha

nc

e

Org

an

izatio

na

l Ca

pa

city

#1

#2

#3

#4

Volunteers collect seed to im

prove the p

rairie habitat at Saul Lake Bog

Nature Preserve.

Photo caption goes here.

Nam

e Tags3” x 1.5"Plastic, w

hite over green w

ith a full color logo and engraved nam

es/titles.M

agnetic fastener

Remittance Envelope

Brand StandardsBusiness Card3.5” x 2”

#10 EnvelopeLetterhead

Facebook

PowerPoint Tem

plate

Twitter

YouTubeFlickr

LinkedInBanner6ft x 2 ft

Preserve Sign40" x 24"

Printed New

sletter Template

E-New

sletter

Keri A. A

mlotte

Com

munications C

oordinator

400 Ann Street N

W, Suite 102

Gra

nd Ra

pid

s, Michig

an 49504

(616 ) 451-9476 • naturenea

rby.o

rgkeri@

naturenea

rby.o

rg

400 Ann Street NW

, Suite 102 Grand Rapids, M

ichigan 49504

Keeping Nature N

earby 400 Ann Street N

W, Suite 102 • G

rand Rapids, Michigan 49504

(616) 451-9476 • lcwm

@naturenearby.org • w

ww

.naturenearby.org

Marti O

’rien

Board Mem

ber



ewsletter

ww

w.naturenearby.org

LAND PRO

TECTION

1

An

derson

Wood

s: Protecting W

est Michig

an Forest Land

, Mig

ratory Bird H

abitat, and

a Family’s Leg

acy

WE

NE

ED

YO

UR

HE

LP

! Judy Anderson donated the land but there’s m

uch more w

ork to do at Anderson W

oods. Your support w

ill help to make this

property accessible and ensure its long-term

managem

ent and protection.

eep an eye out for our undraising cam

paign, launching this sum

mer.

Our plans for Anderson

Woods include a handicap

accessible trail that will

be wheelchair and stroller

friendly, as well as a rustic

trail loop, handicap accessible parking, interpretive signs, and m

ore. When com

pleted, the Anderson W

oods Nature

Preserve will benefit fam

ilies, school groups, and com

munity

mem

bers while protecting this

unspoiled woodland habitat.

To learn more about how

you can help, contact

rian Obits,

Development O

fficer,

at 616-451-9476 or brian@

naturenearby.org.

Theodore Anderson grew up

on a farm on

ard Road in Muskegon

County in the early part of the 20th century. His parents w

ere Swedish and

Norw

egian imm

igrants and Theodore w

as the youngest of nine children.

He hated being on the farm his

daughter, Judy Anderson says today in telling her father’s story.

It was

nothing but work.

As an adult, Theodore became a

design engineer for electronics. He, his ife Essie, and their fam

ily fre

uently moved around the country

for job opportunities. He never lost touch w

ith his roots, though, and in 1929, he bought an 80 acre forested property that w

as near his family and

less than two m

iles from the farm

w

here he grew up.

The 80, as Theodore called this property, w

as in Fruitland Township,

just a few m

iles from the Lake

Michigan shoreline. It is a m

ixed hardw

ood and pine forest, dominated

by sandy soils and it provides nesting and feeding habitat for m

igratory and resident songbirds, especially those that prefer larger blocks of undisturbed forest like the ovenbird.

My father w

as so fond of his 80, Judy said.

It was alw

ays his wish to

build a house on the property where

he could retire and live in his old age. M

other was a city girl, though. She

never wanted to live on the property.

So they ended up retiring to Onekam

a w

here my m

other was born.

ut they never sold the 80.

Th

is Is A Su

bh

eadJudy inherited the property a

er her parents passed aw

ay. As a legacy to her father w

ho cherished the land, she donated it to the Land Conservancy in 2013 for the purpose of protecting it forever as a nature preserve.

It was m

y dad’s wish, Judy

said when asked w

hy she chose to protect the property.

As a Land Conservancy nature preserve, the Anderson W

oods forest w

ill be open to the public for future generations to enjoy, just as Theodore Anderson once did. •

With your help, A

nderson W

oods w

ill have b

oth a handicap

accessible trail and a rustic

loop trail.

Anderson W

oods: made possible in part by a grant from

the James H

anna and

Mary H

. Murphy Land Fund of the C

omm

unity Foundation for Muskegon C

ounty.

LAND PRO

TECTION2

North

rup

Con

servation E

asemen

t: Protecting

the Lake Michig

an Flyway,

Critical D

une Hab

itat, and Lake V

iews

The Lake Michigan Flyw

ay is an im

portant migratory route for

birds, bats, and butteries. During

their migration, these species rely

on forested properties along the Lake M

ichigan corridor for places to rest and refuel. These properties also provide

thermal protection

on w

indy or cold days.

One such forested property along

the Lake Michigan shore-line in

Oceana County belongs to M

artha . N

orthrup, or simply

as her friends know

her. In 2013, and

her husband, Peter, worked w

ith the Land Conservancy to establish a conservation easem

ent on their 25-acre property that perm

anently protects approxim

ately 500 feet of pristine, undeveloped Lake M

ichigan shoreline. The conservation easem

ent also perm

anently protects this im

portant stopping ground along the Lake M

ichigan Flyway.

Hoffm

aster Hills

Con

servation

Easem

ent:

Extend

ing

Protection of H

igh-q

uality D

une and

Wetland

Hab

itatIn 2005, a partnership

of the Land Conservancy, Ottaw

a County, and m

any comm

unity m

embers m

ade possible the preservation of N

orth Ottaw

a Dunes County Park, adjacent to P.J. Ho

master State Park. N

ow, thanks to the generosity of Jane Dow

ner and the neighboring Ho

master

Hills Association, we form

ed another partnership to preserve an extension of this dune habitat w

here warblers, ow

ls, frogs, and salam

anders will

continue to thrive.

Called Hom

aster Hills, this dune and w

etland property was

previously owned by Jane Dow

ner w

ho loved the natural beauty of the 11-acre property and w

anted to see it protected forever.

Th

is Is A Su

bh

eadIn 2005, a partnership of the Land Conservancy, O

ttawa County,

and many com

munity m

embers

made possible the preservation of

North O

ttawa Park, adjacent to P.J.

Hom

aster State Park. Now, thanks

to the generosity of >

A sp

ring-fed

creek flows into Lake M

ichigan on the Northrup

prop

erty. Photo credit: B. N

orthrup

Continued

on Page 8

Continued

on Page 8

It all began when

– who thought

that protecting her Lake Michigan

property would bring her a great

deal of satisfaction and pleasure – re

uested help from tw

o dierent

biologists from the Au Sable Institute.

They each came out and visited the

property and wrote reports extolling

the natural values of the land. They also encouraged her to contact the local conservation organization and look into a conservation easem

ent to protect the property’s values in perpetuity.

I thought that sounded like a good idea,

said.

grew up in Chicago, but alw

ays cherished her tim

es at the property in the sum

mers. Throughout their

lives, and Peter have lived in various

places, but alw

ays felt most at hom

e at their cottage south of Pentw

ater, w

hich sits just south of the 25-acre conservation easem

ent property. >


ichiganRebrand 2014

LAN

D C

ON

SERVAN

CY O

F WEST M

ICH

IGA

N BR

AN

D STA

ND

AR

DS 2014

Bran

d C

olors

PRINT

DIG

ITAL

CMYK 50 4 92 20

PMS 576 U

RGB 122 155 98

HEX #7a9b62

CMYK 21 2 94 13

PMS 583 U

RGB 166 179 64

HEX #a6b340

CMYK 26 3 4 0

PMS 545 U

RGB 174 207 230

HEX #aecfe6

CMYK 30 17 8 51

PMS Cool G

ray 11 U

RGB 122 125 129

HEX #7b7d81

9LA

ND

CO

NSERVA

NC

Y OF W

EST MIC

HIG

AN

BRA

ND

STAN

DA

RD

S 2014

Bran

d T

ypefaces

Calibri Regular

Calibri Italic

Calibri B

old

Rockwell Regular

Rockwell B

old

ACD

EFGH

IJLM

NO

PRSTU

VWabcdefghijklm

nopqrstuvwxyz

0123456789

ABCDEFGHIJK

LMNOPQRSTUVWXYZ

abcdefghijklm

nopqrstu

vwxyz

0123456789

ABCDEFGHIJK

LMNOPQRSTUVWXYZ

abcdefgh

ijklmnopqrstu

vwxyz

0123456789

AB

CD

EF

GH

IJKL

MN

OP

QR

ST

UV

WX

YZ

ab

cd

efg

hijk

lmn

op

qrstu

vw

xy

z

01

23

45

67

89

AB

CD

EF

GH

IJKL

MN

OP

QR

STU

VW

XY

Zab

cdefg

hijk

lmn

opq

rstuvw

xyz0123456789

Using the sam

e typeface consistently across medium

s helps to keep the brand cohesive and recognizable. Calibri has been chosen as the prim

ary brand typeface. It can be used in conjunction with

Rockwell (as headlines and subheads) to create visual interest.

Pictured above is an example of how

to format type w

ith the logo. ody copy looks best in 85

black so that it doesn’t appear harsh next to the logo. T

his is a

He

ad

line

ody copy. Natis nos iderro bea voluptatur assim

in ctoreic ienduntis m

agnis sediora tendant landae vitiorum alibust, num

repernatur

Feratio ritaess imint,

uam ut et odi coruptat aut andignatust, cus aliam

laborrorum

ea nusam et rem

asimagnis rem

.


uam ut et odi coruptat aut andignatust, cus

aliam laborrorum

ea nusam et rem

asimagnis rem

. Nam

facit est, conse incturia sapedias id

uistio. Id uis m

oditibus am aboris conse

ui diatur sam

etur.

Sub

head

Natiis sum

eaue nectia vero m

agnatusam endessim

int, sanis aciet et del m

a uodicia venihicit om

nisi ipsandel ipicati orerfernam ut m

odi offi

cias eum

uaerenisse uis nus, intiorum

faccae nam rerchil i

uiate sim

porest, se volecto tatuiat occae. Alit, seriam

earunt aute volupta dus, com

nit ui com

nis uunto blaborpores etur apit offi

cipsape numet

uatur, consecescia seuas eatia.

Nam

facit est, conse incturia sapedias id uistio. Id

uis moditibus am

aboris conse

ui diatur sametur. Alit, seriam


nit ui com


cipsape numet


Natiis sum

eaue nectia vero m

agnatusam endessim

int, sanis aciet et del m

a uodicia venihicit om

nisi ipsandel ipicati orerfernam ut m

odi offi

cias eum

uaerenisse uis nus, intiorum

faccae nam rerchil i

uiate sim

porest, se volecto tatquiat occae.

Nam

facit est, conse incturia sapedias id uistio. Id

uis moditibus am

aboris conse

ui diatur sametur. Alit, seriam


nit ui com


cipsape numet



uam ut et odi coruptat aut andignatust, cus

aliam laborrorum

ea nusam et rem

asimagnis rem

. Nam

facit est, conse incturia sapedias id

uistio. Id uis m

oditibus am aboris cons

equi diatur sametur.

8

Prim

ary

Ty

pe

fac

e

Se

co

nd

ary

Ty

pe

fac

e

LAN

D C

ON

SERVAN

CY O

F WEST M

ICH

IGA

N BR

AN

D STA

ND

AR

DS 2014

Logo U

sage Incorrect Usag

e

isro

ortionately Saled

isro

ortionate Sale

of Logo Type and IconU

nusual Angle

Drop Shadow

Tints, Shades, Transparency

Pictured below are som

e examples of incorrect

logo use. These should be avoided to protect the integrity of the brand.

7LA

ND

CO

NSERVA

NC

Y OF W

EST MIC

HIG

AN

BRA

ND

STAN

DA

RD

S 2014

Logo U

sage Clear Sp

ace

The logo works best w

hen it has ample breathing

room. Therefore, it is ideal to leave plenty of space

around it in all applications.

This space is determined by x-height. The x-height

is found by measuring the distance from

the top of the capital letters in

Land Conservancy, to the bottom

of of West M

ichigan. This is then used to determ

ine the clear space around the outside of the logo.* The x-height changes proportionately w

ith the logo.

*When using the logo w

ith just one or two lines

of type, such as the tag line or address, the type m

ay line up with the bottom

of the circle as show

n below.

6

Keeping Nature N

earby

LAN

D C

ON

SERVAN

CY O

F WEST M

ICH

IGA

N BR

AN

D STA

ND

AR

DS 2014

EPS

The .eps logos are a vector format. They can

be scaled to any size without losing quality.

These are the logos that should be used for m

ost printed materials and w

hen a job calls for a vector form

at.

PNG

The .png logos are primarily for digital use.

They use RG colorspace w

hich is optimal for

viewing on screen. They are a raster form

at and can lose quality w

hen resized.

These are the logos that should be used for w

eb and digital collateral.

CM

YK

4-color, for materials that are printed digitally.

PMS

Pantone colors, for materials that are printed in

spot color or need specific color matching such

as a painted sign or embroidery.

RG

BFor w

eb and digital use.

One C

olorU

ses just one Pantone color, for materials that

need to be printed in one color.

Grayscale

For black and white printing

Logo U

sage What V

ersion Do I U

se?

5

File Format

Color Space

LAN

D C

ON

SERVAN

CY O

F WEST M

ICH

IGA

N BR

AN

D STA

ND

AR

DS 2014

Logo V

ariations

There are two options w

hen using the logo on a dark background. O

ption A is the first choice.

If the colored icon does not show up, or the

logo needs to be reproduced in only one color, O

ption m

ay be used.

Op

tion A

Op

tion B

LAN

D C

ON

SERVAN

CY O

F WEST M

ICH

IGA

N BR

AN

D STA

ND

AR

DS 2014

Logo V

ariations

3

Stacked

One C

olor

Gray Scale

Variations of the logo have been created for use w

hen needed. The primary (horizontal)

logo is always the first choice, but if a design

calls for a more vertical shape, the stacked

version may be used.

The other versions should only be used when

a job calls for one color or black and white.

LAN

D C

ON

SERVAN

CY O

F WEST M

ICH

IGA

N BR

AN

D STA

ND

AR

DS 2014

Logo Prim

ary

2”

2

The new logo represents landscape, nature,

the out-of-doors. Its circular shape speaks to m

any aspects of the Land Conservancy and the natural w

orld—a circle can represent balance,

protection, unity, oneness, cyclical nature, keeping w

hole, and more.

Color stepping creates depth to convey space and open land; the w

hite and blue represent the sky and clouds. The horizon represents the future; perpetuity.

Brand ReferenceW

hen referring to the Land Conservancy of W

est Michigan, use “the Land Conservancy”

for second and subsequent references. This brand standard provides a m

ore direct connection to the organization, reinforces nam

e recognition and helps avoid confusion w

ith the Literacy Center of W

est Michigan (LCW

M).

Minim

um size should be no less

than 2” to ensure readability.

Identity

Previous LogoN

ew Logo

New

sletters

Social Media Recom

mendations

Website Recom

mendation

Signage

Yes,

I w

ant t

o su

ppor

t Bla

ndfo

rd N

atur

e C

ente

r.

____

____

____

____

____

____

____

____

____

____

____

Ph

one_

____

____

____

____

____

____

__

Land

Co

nservancy

OF

WE

ST

M

IC

HI

GA

N

Keeping Nature N

earby 400 Ann Street N

W, Suite 102

Grand Rapids, Michigan 49504

(616) 451-9476 w

ww

.naturenearby.org

Keeping Nature N

earby

Keeping Nature N

earby

Octob

er 2014IN

SIDE TH

IS ISSUE

and rote

tion

2 Anderson W

oods

3 Pere M

aruette River

4

Richmond W

oods

5 N

orthrup

5 Ho

master Hills

rom the

euti

e ire

tor

6 Strategic Plan

Donor Spotlight

9 M

ember Profile:

Nancy

enner

10 Increasing Effi

ciency

10 N

ew Supporters,

Mem

orial Gis,

usiness Partners

es

ents

11

Upcom

ing EventsStew

ardship

12 Trail at Flow

er Creek Dunes

Richmond W

oodsN

ATU

RE P

RESER

VE

EST 2013

Website

The new logo represents landscape, nature, the out-of-doors. Its circular shape

speaks to many aspects of the Land Conservancy and the natural w

orld—a

circle can represent balance, protection, unity, oneness, cyclical nature, keeping w

hole, and more.

Color stepping creates depth to convey space and open land; the white and blue

represent the sky and clouds. The horizon represents the future; perpetuity.

Reagan Marketing + D

esign

Uptow

n Kitchen IdentityFall 2011

Envelopes

Business Cards

UPTOWN KITCHEN Brand Standards

Color Palette

ABCDEFGHIJKLMNOPQRSTUVWXYZ Modela TALLabcdefghijklm

nopqrstuvwxyz A

venir

PMS 425

CM

YK 38-28-21-63

PMS 583

CM

YK25-3-100-15

PMS 48

CM

YK 0-90-95,0

PMS 3955

CM

YK 8-0-100-0

Fonts

Paper Selection

Letterhead and Business C

ards:

French Paper - Poptone in Sour Apple

Brand Standards

Letterhead1/8

th Page Advertisem

ent

©2013

LogosPress Fact Sheet

Uptow

n Kitchen is a new business located at 1514 W

ealthy Street SE. Suite 423N, in the U

ptown N

eighborhood of G

rand Rapids, Michigan. The business com

bines an incubator kitchen and event space:

· The licensed comm

ercial kitchen is open 24/7 and available for rent hourly and by contract. It includes a prep kitchen, catering kitchen, pastry kitchen, and cool and dry storage.

· The event space, or Dining Room

, seats up to 49 people and includes a demonstration kitchen. It can be used

for family get-togethers, netw

orking events, rehearsal dinners, cooking classes or pop-up restaurants—any social

occasion that involves food.

Uptow

n Kitchen will foster and grow

the food culture in Grand Rapids:

· Providing affordable comm

ercial kitchen space, assistance and access to market opportunities for

food-based businesses.

· Opening up new

and interesting ways of interacting w

ith food and comm

unity with a space that supports a

variety of participatory experiences, including cooking classes, meetings and other events.

Our goals:

· Excite and renew the food culture in G

rand Rapids

· Enable small, hom

e-based food businesses to move beyond farm

ers’ markets, art fairs and roadside stands,

and establish a greater market presence

· Serve as a culinary incubator

· Open up opportunities for food-based start-ups that do not need and cannot afford a full-tim

e licensed com

mercial kitchen

· Provide a platform w

here motivated entrepreneurs can hone their skills and successfully transition to the highly

regulated and competitive food industry

· Support local comm

unity initiatives

Our beginnings:

· Developed by ow

ner Kelly LeCoy, a recent C

alvin College graduate

· A response to the m

issing link between food entrepreneurs and the m

arket

· Winner of the C

alvin College and W

est Michigan Business Plan com

petitions

· Aw

arded a grant from 5X5 N

ight

Our location:

· The Uptow

n Neighborhood is friendly and locally-focused

· Located in Eastown - a vibrant and grow

ing comm

unity

· Convenient parking

Who:

Kelly LeCoy, ow

ner

Contact:

Kelly LeCoy: 616.776.2655

kelly@uptow

nkitchengr.com

1514 Wealthy St. SE

PO B

OX

6686 G

rand R

apid

s MI 49516

uptow

nkitchengr.com

UPTOWN KITCHEN Press Fact Sheet

PO B

ox 6686 G

rand R

apid

s, MI 49516

uptow

nkitchengr.com

PO B

ox 6686 G

rand R

apid

s, MI 49516

uptow

nkitchengr.com

incubator kitchen and event space

1514 Wealthy Street SE

Grand Rapids, M

I616.776.2655

uptownkitchengr.com

KELLY

LECO

YO

wner

1514 Wealthy Street SE

Suite 423NG

rand R

apid

s, MI 49506

p: 616.776.2655

f: 616.827.7292 kelly@

uptownkitchengr.com

4VITEVIH�F]��

'SRWYQ

IVW�)RIVK]��6P

DUW6WUHHW��'EQTEMKR

,SPMHE]�'

EVH-HIRXMX]

8MQIPMRI

4S[IV4SMRX�4VIWIRXEXMSR

;IFWMXI

*%5W

5HVLGHQWLDO

=EVH�7MKRW

;MRHS[

�'PMRKW�

�'SQ

QIVGMEP

Sm

artStreet

™

Sm

artStreet

™

1EKRIXW

Sm

artStreet

™

Consum

ersEnergy.com

/Sm

artStreet

616.XX

X.X

XX

X

Sm

artStreet

™

1ET

,QWURGXFWLRQ�'HYHORSP

HQW

5HFUXLWP

HQW�2QERDUGLQJ

&VSGLYVI

Sm

artStreet

™

ww

w.consum

ersenergy.com/sm

artstreet

Everyone has the pow

er to save.

2SXITEH

4VSQSXMSREP�-XIQ

W��*PEWLPMKLX�

�4IR

&RP

PHUFLDO

0IXXIV�XS�6IWMHIRXW

Sm

artStreet

™

4EGOEKMRK

&VSGLYVIW�JSV�GYWXSQIVW

1EKRIXW

Sm

artStreet

™

Consum

ersEnergy.com

/Sm

artStreet

616.XX

X.X

XX

X

Sm

artStreet

™

ww

w.consum

ersenergy.com/sm

artstreet

Everyone has the pow

er to save.

2SXITEH

0IXXIV�XS�&YWMRIWWIW

Sm

artStreet

™

4EGOEKMRK

1IXIV�;

IF�4SVXEP��'SQ

QYRMGEXMSRW

Dear S

martS

treet ™ participant:

Sm

artStreet ™ is a 2011 project that unites energy

efficiency with the benefits of sm

art grid technology. A

s a participant, you’re helping to preview how

energy w

ill be delivered and monitored in the future.

Sm

artStreet ™ brings sm

art meters to participating

homes and businesses. This advanced technology

transmits data about energy usage w

irelessly. With

a smart m

eter, you can track energy usage in near real tim

e, by the hour, day, week or m

onth, through a w

ebsite or in-home display.

Consum

ers Energy will be contacting you to give you

access to your energy usage data in April.

With detailed know

ledge about energy usage, you have the pow

er to use energy more efficiently, w

hich can help you save m

oney on your energy bill.

Again, thank you for being a S

martS

treet ™ participant. P

lease contact me at sm

artstreet@cm

senergy.com

if you have any questions.

Kristin van R

eesema

Sm

artStreet ™ project m

anager

For more inform

ation, visit w

ww

.consumersenergy.com

/smartstreet

1IXIV�;

IF�4SVXEP�'SQ

QYRMGEXMSRW

Dear S

martS

treet ™ participant:

Sm

artStreet ™ is a 2011 project that unites energy

efficiency with the benefits of sm

art grid technology. A

s a participant, you’re helping to preview how

energy w

ill be delivered and monitored in the future.

Sm

artStreet ™ brings sm

art meters to participating

homes and businesses. This advanced technology

transmits data about energy usage w

irelessly. With

a smart m

eter, you can track energy usage in near real tim

e, by the hour, day, week or m

onth, through a w

ebsite or in-home display.

Consum

ers Energy will be contacting you to give you

access to your energy usage data in April.

With detailed know

ledge about energy usage, you have the pow

er to use energy more efficiently, w

hich can help you save m

oney on your energy bill.

Again, thank you for being a S

martS

treet ™ participant. P

lease contact me at sm

artstreet@cm

senergy.com

if you have any questions.

Kristin van R

eesema

Sm

artStreet ™ project m

anager

For more inform

ation, visit w

ww

.consumersenergy.com

/smartstreet

4VITEVIH�F]

(WKQRJUDSK\

2I[

WPIXXIV;LEXW�,

ETTIRMRK�;IF�4EKI

Consum

ers Energy is offering options and incentives that m

ake it easy to charge your plug-in electric vehicle (P

EV) at hom

e. Our special rates

can help you lower your P

EV charging costs, and our incentive program

provides up to $2,500 in reim

bursements w

hen you install an in-home

charging station.

Our team

is here for you every step of the way. W

e help make it easy

for you to charge your PE

V. You can be confident that our electric distribution system

is ready to provide dependable service and a full charge.

For more inform

ation, visit ww

w.consum

ersenergy.com/P

EV or contact

us at (877) 904-9246 or electricvehicleinfo@cm

senergy.com

� Consumers Energy is

Ready for Your Plug-in

%YXS�7LS[

�*P]IV

7XVIIX;MWI�&PSK�IRXVMIW

8EFPI�8IRX�'SEWXIV��

�+VIIR�(

VMROW

4LSXSKVETL]:MHIS�

�)ZIRXW��;1)%'��+VIIR�;

IPP

(YHQW�&

ROODWHUDO

±%WO�1

I�%FSYX��

7QEVX7XVIIX²�0ER]EVHW

&PSGO�4EVX]��&YFFPIW��7MHI[

EPO�'LEPO�ERH�8EXXSSW

Flood with w

hitebehind graphic

Clear space

-''*�'

LIVV]�7XVIIX�'SRGIVX�7IVMIW�

7TSRWSVWLMT 3OHDVH�MRLQ�XV�IR

U�WKH��

,&&

)�&KHUU\�6WUHHW�*

DUGHQ�6XP

PHU�0

XVLF�6HULHV�

-XQH��²�1RERG\·V�'

DUOLQ·��-XO\��²�$

�%��DQG�&RFRQXW�%URZ

Q��$

XJXVW��²�7DPL�+HOP

��WKH��

/RQHVRPH�&

DQ\RQ�%DQG��$

XJXVW��²�(G\H�(YDQV�+\GH��

�0LFKDHO�+

\GH��

��7KLV�LQYLWDWLRQ�LV��SP

�²��SP��EURXJKW�WR�\RX�E\��

��

��&

KHUU\�6WUHHW�6(��

��ZZZ�LFFI�RUJ�

�

(MWTPE]

��

'SRWYQ

IVW�)RIVK]��6P

DUW6WUHHW��'EQTEMKR

Embossed Business Cards

Envelope Letterhead

Pocket Folder Press Release

Sell Sheet

Neighborhood Guide Em

ail Template

Embossed Thank You Card

Intro Annimaiton

Sell Sheet Tem

plates

Cheryl Grant

2015ReBrand

Reeds

Lake

96

96

196

196

131

131

37

37

Burton St SE

Hall St SE

Franklin St SE

Wealthy St SE

Robinson Rd SECascade Rd SE

Fulton St E

Michigan St SE

Knapp St NE

Leonard St NE

Fuller Ave NE

College Ave NE

Breton Rd SE

Eastern Ave SE

Madison Ave SE

Kalamazoo Ave SE

Division Ave S

Lake Dr SE

preserving the area’s rural heritage and small-

town feel even as the tow

nship continues to grow

at a rapid pace.

Caledonia Tow

nship C

aledonia Com

munity Schools

CA

SC

AD

E D

ivided into east and west halves by the scenic

Thornapple River, C

ascade is approximately

10 miles southeast of dow

ntown. B

oth I-96 and M

-6 wind through the Tow

nship, making

travel easy. Cascade is hom

e to the Gerald R

. Ford International A

irport as well as convenient

supermarkets, restaurants, hotels and

businesses. It is served by the aw

ard-winning Forest H

ills school.

Cascade Tow

nship C

aledonia Com

munity Schools

Forest Hills Public Schools

frontage, and one of the region’s largest shopping and dining districts.

While it’s decidedly pro-business, the city

retains a small-tow

n feel, hosting annual holiday and 4th of July parades, firew

orks displays and cityw

ide barbecues.

City of G

randville G

randville Public Schools

KEN

TWO

OD

O

ne of the fastest growing cities in the

state of Michigan, Kentw

ood owes its

popularity to beautiful homes, good schools,

and close-and-convenient work, shopping and

recreation opportunities. The city is surrounded by m

ajor interstate highways, m

aking the 14-m

ile trip to Grand R

apids—and any other

comm

ute—quick and easy. Kentw

ood offers an excellent m

ix of residential housing styles, beautiful parks, and a thriving industrial and com

mercial base.

City of Kentw

ood Kentw

ood Public Schools

districts, a nice balance of older and modern

homes, and an abundance of parkland. Located

9 miles southeast of dow

ntown G

rand Rapids,

Wyom

ing is home to m

ore than 72,000 residents, an aw

ard-winning hospital, and m

any shops, restaurants and other businesses.

City of W

yoming

Byron C

enter Public Schools G

odwin H

eights Public Schools G

odfrey-Lee Public Schools G

randville Public Schools Kelloggsville Public Schools Kentw

ood Public Schools W

yoming Public Schools

ALG

ER H

EIGH

TS

Alger H

eights is a neighborhood bordered by 28th Street, Eastern Avenue, B

urton Street and Kalam

azoo Avenue in Grand R

apids. It offers a healthy m

ix of architectural styles including m

any smaller bungalow

s, brick ranch-style hom

es and larger 2-story early 1900 hom

es. The streets are tree lined and m

any homes show

pride of ownership. There

is a small com

mercial area in the heart of the

neighborhood which houses a hardw

are store and city library am

ong other services.

BELK

NA

P LOO

KO

UT

Situated just north of the city’s Medical M

ile, this neighborhood is an increasingly popular choice for those w

ho work in our boom

ing life-sciences sector. Existing hom

es are typically m

odest yet historic and new construction is

diversifying the housing mix. B

elknap is built atop the highest point in the city, a 160-ft. bluff that offers expansive view

s of the region.

Neighbors of B

elknap Lookout

CH

ERRY

HILL

Officially part of the East H

ills neighborhood, C

herry Hill is a historic district w

ith its own

unique charm. G

rassroots historic preservation efforts have turned this once neglected area into a close-knit com

munity of lovingly

restored homes, independent businesses,

and caring neighbors.

Cherry H

ill Historic D

istrict

CH

ESH

IRE V

ILLAG

E/CR

ESTO

N

Strong and stable neighborhoods, a low crim

e rate and thriving business district characterize this area just north of dow

ntown. R

iverside Park, the city’s largest greenspace, offers soccer and baseball fields, Frisbee golf and extensive trails.

Creston N

eighborhood Association

EAS

T HILLS

This vibrant, diverse and w

alkable comm

unity is located betw

een Eastown and H

eritage Hill.

East Hills offers a great variety of living options

in seven unique neighborhoods—three of them

historic districts. Three neighborhood business districts provide alm

ost everything you need w

ithin walking distance of your front door.

East Hills C

ouncil U

ptown G

rand Rapids

EAS

TOW

N

Eastown is distinguished by an eclectic m

ix of specialty shops and galleries, restaurants, coffee houses, entertainm

ent venues, and businesses. It’s a progressive and diverse com

munity, w

ith well-planted fam

ily roots and college-tow

n contemporary freshness. It’s just

five minutes from

downtow

n, easily accessible by bus, car or on foot.

Eastown

Uptow

n Grand R

apids

FULTO

N H

EIGH

TS

One of the city’s older neighborhoods, located

between East H

ills and Maryw

ood, Fulton H

eights features two business districts, a year-

round farmers’ m

arket, and multiple schools,

churches and parks. The Hillcrest C

omm

unity G

arden, one of Michigan’s largest, contributes

to the area’s enduring desirability.

Fulton Heights

HER

ITAG

E HILL

One of the nation’s largest urban historic

districts, Heritage H

ill encompasses

1,300 homes dating back to 1848 and

representing more than 60 architectural

styles. Just a 5-minute w

alk from dow

ntown,

the Hill contains a m

ix of single-family

homes, m

ulti-unit residences and converted condos. The residents range from

college students to C

EOs.

Heritage H

ills

MA

RYW

OO

D

This near northeast-side neighborhood is a quiet, w

ell-established comm

unity nestled on tree-lined streets. The neighborhood includes three lakes and the 34-acre D

ominican C

enter at Maryw

ood, home

to a group of Dom

inican Sisters.

MID

TOW

N

Just east of Heritage H

ill, Midtow

n consists of seven distinct sub-neighborhoods rich in architectural and cultural diversity. R

esidents take great pride in their hom

es, which run the

gamut from

Victorian cottages to Arts-and-C

rafts bungalow

s to post-war brick ranches. A

walkable

business district encompasses Fulton Street to

the South and Michigan Street to the N

orth.

Midtow

n Neighborhood A

ssociation

OTTA

WA

HILLS

Established in 1922, this historic southeast G

rand Rapids neighborhood w

as built on top of w

hat was the G

rand Rapids G

olf Club. M

ost houses w

ere built from the 1920s through the

1950s, on winding roads said to follow

the paths of form

er fairways. C

omm

unity is important to

residents, who com

e together for many annual

events including a garden tour, ice cream social,

new neighbor party and 4th of July parade.

Ottaw

a Hills

Alger H

eights

Belknap Lookout

Cherry H

ill

Cheshire Village/C

reston

East Hills

Eastown

Fulton Heights

Heritage H

ills

Maryw

ood

Midtow

n

Ottaw

a Hills

Grand Rapids

Neighborhoods

NEIG

HB

OR

HO

OD

CO

MPA

RISO

NS

Com

munity R

esearch Institute Experience G

R N

eighborhoods

SCH

OO

L CO

MPA

RISO

NS

MI-School

More than 190,000 people live

in Grand R

apids, in distinct neighborhoods that offer a w

ide range of housing styles and am

enities.C

ity of Grand R

apids G

rand Rapids Public Schools

HO

SPITALS

Metro H

ealth M

ercy Health Saint M

ary’s Spectrum

Health

SHO

PPING

MA

LLS B

reton Village C

enterpointe R

ivertown C

rossings Tanger O

utlets W

oodland

THIN

GS TO

DO

D

owntow

n GR

Experience G

R

GR

Now

AD

DITIO

NA

L LINK

S O

F INTE

RE

ST

4949 Plainfield

Ave N

E

Grand

Rap

ids, M

I 49525

4949 Plainfield A

ve NE

Grand R

apids, MI • 616.822.3206 • C

herylGrant.com

Con

tact: L

isa C

osta

nza, T

eam

Lead

er/C

EO

Kelle

r Willia

ms R

ealty

North

616-4

43-5

770

lisacosta

nza@

kw

.com

FOR

IMM

ED

IATE

RE

LE

ASE

: Realtor C

heryl Grant M

akes Big M

oves V

ete

ran G

ran

d R

apid

s realto

r expands te

am

, join

s Kelle

r Willia

ms R

ealty

and in

troduces a

new

bra

nd

Gra

nd

Rapid

s, MI, F

ebru

ary

16, 2

015 –

Chery

l Gra

nt, w

ho h

as h

elp

ed h

undre

ds o

f local

people

mak

e th

e rig

ht m

oves in

the p

ast 1

0 y

ears, a

nnou

nces a

big

relo

catio

n o

f her o

wn:

She is b

ring

ing h

er re

al-e

state

pra

ctic

e to

Kelle

r Willia

ms N

orth

.

Alo

ng w

ith th

e m

ov

e, G

rant is a

ddin

g h

er b

roth

er R

ich

ard

and siste

r-in-la

w B

eth

to th

e

Chery

l Gra

nt T

eam

. This e

xpansio

n e

nable

s Gra

nt to

meet th

e d

em

and

s of th

e in

cre

asin

gly

activ

e lo

cal re

al e

state

mark

et w

ithout c

om

pro

misin

g th

e p

erso

nal, p

roactiv

e, a

lways

pre

pare

d a

ppro

ach th

at h

as e

arn

ed

raves fro

m h

er c

lients –

as w

ell a

s a S

uper S

erv

ice

Aw

ard

from

revie

w site

Angie

’s List.

“T

rust is th

e m

ost im

porta

nt th

ing I h

ave to

offe

r my c

lien

ts,” sa

ys G

rant. “

Who b

ette

r to

help

me d

eliv

er o

n th

at tru

st than m

y o

wn fa

mily

mem

bers?

They’re

just a

s com

mitte

d a

s I

am

to p

ullin

g o

ut a

ll the sto

ps to

ensu

re a

successfu

l hom

e p

urc

hase

or sa

le.”

The b

usin

ess’ n

ew

logo

is as d

istinctiv

e a

s the e

xp

erie

nce it p

rovid

es c

lien

ts. Th

e lo

go

featu

res a

bird

perc

hed a

top a

smile

-shaped n

est. “

The b

ird re

pre

sents o

ur p

rocess,”

say

s

Gra

nt. “

We re

ally

take c

lients u

nder o

ur w

ing to

take th

e h

assle

s ou

t of h

om

e b

uyin

g a

nd

sellin

g. A

nd th

e n

est sy

mbo

lizes th

e h

appy h

om

e w

e h

elp

them

settle

into

.”

The C

hery

l Gra

nt T

eam

will o

pera

te o

ut o

f the K

elle

r Willia

ms G

rand R

apid

s North

Market C

enter located at 4949 Plainfield Avenue NE.

About C

heryl Grant

A re

specte

d T

V jo

urn

alist b

efo

re b

ecom

ing o

ne o

f Gra

nd

Rapid

s’ top re

alto

rs, Chery

l

Gra

nt k

now

s how

to w

ork

on a

deadlin

e a

nd g

et to

the h

eart o

f a sto

ry. S

he v

ery

qu

ickly

asc

erta

ins th

e u

niq

ue n

eeds o

f each h

om

e b

uyer a

nd se

ller, a

nd w

ork

s tirele

ssly to

make their dream

s come true. From

finding properties first to honestly evaluating home

conditio

ns to

securin

g th

e b

est p

ossib

le sa

le p

rices, sh

e is a

truste

d a

dviso

r for h

er c

lients.

The C

hery

l Gra

nt T

eam

offe

rs a fu

ll com

ple

ment o

f ho

me b

uyin

g, se

lling

an

d re

locatio

ns

serv

ices. F

or m

ore

info

rmatio

n, v

isit chery

lgra

nt.c

om

or c

all 6

16.8

22.3

206.

Lake Michigan

96

96

96

96

96

196

196

131

131 131

131

196

66

37

37

37

44

44

37

11

21

45

11

121

6

Ada

Byron C

enter

Caledonia

Cascade

East Grand R

apids

Golden Triangle

Grandville

Kentwood

Lowell

Rockford

Wyom

ing

Suburban N

eighborhoods

GR

AN

D R

AP

IDS

NE

IGH

BO

RH

OO

DS

A B

ird’s-Eye View

Welcom

e to Grand Rapids

You couldn’t ask for a better city to call home. N

ational publications have nam

ed Grand R

apids the best place to raise a fam

ily, the best place to retire, a top 5 affordable hom

e-buying city, a top 10 affordable healthcare city and A

merica’s best beer tow

n.

Our econom

y is healthy—best in the M

idwest, according

to a respected think tank. Cultural options rival that of a

much larger city. O

utdoor recreation opportunities are plenty. A

nd numerous aw

ard-winning schools are paving

the way to an even brighter future.

There are many w

onderful residential neighborhoods throughout the region. Follow

ing is an overview of the

comm

unities we know

and love.

For more detailed inform

ation and advice, please call us at 616.822.3206 or visit cherylgrant.com

or like us on Facebook at C

heryl Grant R

eal Estate.

– Cheryl Grant

AD

A

Nestled near the convergence of the G

rand and Thornapple R

ivers is Ada. H

ere, natural scenic beauty m

ingles with a picturesque dow

ntown and

progressive business comm

unity. Conveniently

located on M-21, just 12 m

iles east of Grand

Rapids, A

da is served by a wide range of services

and amenities—

including the award-w

inning Forest H

ills school.

Ada Tow

nship Forest H

ills Public Schools

BY

RO

N C

ENTER

W

ith both US 131 and M

-6 running through the tow

nship, Byron C

enter offers an easy com

mute to G

rand Rapids as w

ell as other areas and attractions in the region. R

esidents of this fast-grow

ing comm

unity 14 miles southw

est of dow

ntown G

rand Rapids take advantage of their

close proximity to all kinds of recreational fun—

including Lake Michigan, just 30 m

inutes away.

Byron Tow

nship B

yron Center Public Schools

CA

LEDO

NIA

G

ood schools, a caring comm

unity, plenty of land and a colorful history characterize this village 20 m

iles southeast of downtow

n Grand

Rapids. C

aledonia is home to everything from

flow

ing rivers and green pastures to a bustling business district and beautiful residential developm

ents. Residents pride them

selves on

EAS

T GR

AN

D R

APID

S

Valued for the excellent school system,

well-kept hom

es and unparalleled municipal

services, East Grand R

apids is home to

about 12,000 people. Residents pay relatively

high taxes to enjoy this enclave \of liberal social attitudes and com

mitted physical fitness. A

265-acre sports lake, upscale shopping district and w

orld-class hospital lie within the city borders.

City of East G

rand Rapids

Gaslight Village

East Grand R

apids Public Schools

GO

LDEN

TRIA

NG

LE The G

olden Triangle is an area bordered by C

ascade Road on the south, Fulton on the N

orth, W

oodward Lane on the W

est and East Beltline on

the East. It’s called the Golden Triangle because

it’s located in one of the lowest property tax areas

but is served by one of the Top School Districts,

East Grand R

apids. There is a mix of architecture

ranging from early 1900 2-stories and new

homes

build in the early 1990’s. Lot sizes range but many

are 1/2 acre or more.

Grand R

apids Township

East Grand R

apids Public Schools

GR

AN

DV

ILLE N

estled along the shores of the Grand R

iver, approxim

ately 8 miles southw

est of downtow

n G

rand Rapids, G

randville is home to great

schools, miles of trails and G

rand River

LOW

ELL Know

n for an excellent school system, vibrant

arts scene and eclectic shopping district, Lowell is

situated 19 miles east of dow

ntown G

rand Rapids.

The city provides many recreational opportunities,

including the Grand and Flat R

ivers, abundant lakes, large areas of public land, and num

erous parks. The G

rand River R

iverfront Park, with tw

o islands, a nature path, scenic overlook and fishing pier, is one of Low

ell’s gems.

City of Low

ell Low

ell Area Schools

RO

CK

FOR

D

Rockford is a classic exam

ple of small-tow

n A

merica, w

ith a walkable dow

ntown shopping

district, exemplary schools and a w

onderful m

ix of residential neighborhoods. Just 15 miles

northeast of downtow

n Grand R

apids, the city is located on the picturesque R

ogue River, w

hich offers som

e of the best fishing and canoeing in the state. The city hosts 36 annual festivals and events, m

any within sight of the scenic R

ockford D

am. It is hom

e to both corporate giants and a num

ber of small businesses.

City of R

ockford R

ockford Public Schools

WYO

MIN

G

Michigan’s 16th largest com

munity – and the

largest suburb of Grand R

apids – Wyom

ing features a diverse cultural base, seven school

4949 Plainfield A

venue, Grand R

apids, MI 49525

Cheryl G

rantP

resident

P 616.822.3206

Cheryl@

CherylG

rant.com

Ch

eryl G

ran

t Tea

m E

arn

s Este

em

ed

2

01

4 A

ng

ie’s L

ist Su

pe

r Se

rvice A

wa

rd

Aw

ard reflects company’s consistently high level of

customer service

Gra

nd

Ra

pid

s rea

ltor C

he

ryl Gra

nt h

as e

arn

ed

the

service

industry’s coveted A

ngie’s List Super S

ervice Award, reflecting

an

exe

mp

lary ye

ar o

f service

pro

vide

d to

me

mb

ers o

f the

loca

l se

rvices m

arke

tpla

ce a

nd

con

sum

er re

view

site in

20

14

.

“Th

e e

ntire

Ch

eryl G

ran

t tea

m is fo

cuse

d o

n m

akin

g w

ha

t can

b

e a

stressfu

l exp

erie

nce

– b

uyin

g o

r sellin

g a

ho

me

– a

s ea

sy an

d e

njo

yab

le a

s po

ssible

,” sa

id C

he

ryl Gra

nt. “T

his a

wa

rd, b

eca

use

it’s ba

sed

on

wh

at o

ur clie

nts a

ctua

lly say a

bo

ut u

s, te

lls me

we

’re d

elive

ring

on

ou

r missio

n. I w

an

t to th

an

k all th

e clie

nts w

ho

too

k the

time

ove

r th

e p

ast ye

ar to

po

st ab

ou

t the

ir exp

erie

nce

s with

us o

n A

ng

ie’s L

ist!”

Th

ose

revie

ws in

clud

ed

com

me

nts like

the

se:

“(Ch

eryl) ke

pt u

s info

rme

d e

very ste

p o

f the

wa

y. Sh

e ke

pt u

s calm

wh

en

ne

ed

ed

as w

ell,

with

go

od

ad

vice a

nd

em

otio

na

l sup

po

rt in a

stressfu

l time

.”

“Ch

eryl h

as a

very e

xpe

rien

ced

eye

, an

d sh

e a

lwa

ys ga

ve u

s ma

ny im

po

rtan

t de

tails to

co

nsid

er, th

e p

ros a

nd

the

con

s, ma

king

ou

r de

cision

pro

cess m

uch

mu

ch e

asie

r.”

“I am

con

vince

d th

at w

itho

ut C

he

ryl we

wo

uld

no

t ha

ve g

otte

n a

wo

nd

erfu

l ho

use

in o

ur

dre

am

ne

igh

bo

rho

od

.”

Th

is is the

seco

nd

con

secu

tive ye

ar G

ran

t an

d h

er te

am

ha

ve e

arn

ed

the

aw

ard

.

Th

e a

wa

rd a

nn

ou

nce

me

nt co

incid

es w

ith so

me

big

mo

ves fo

r Gra

nt’s b

usin

ess –

she

re

cen

tly exp

an

de

d h

er te

am

, relo

cate

d to

Ke

ller W

illiam

s Re

alty a

nd

intro

du

ced

a n

ew

visua

l b

ran

d. “W

e’re

no

w b

ette

r po

sition

ed

to d

elive

r sup

erio

r custo

me

r service

to th

e in

crea

sing

n

um

be

rs of b

uye

rs an

d se

llers e

nte

ring

the

Gra

nd

Ra

pid

s ho

usin

g m

arke

t,” said

Gra

nt.

“On

ly ab

ou

t 5 p

erce

nt o

f the

rea

l esta

te a

ge

nts in

Gra

nd

Ra

pid

s ha

ve p

erfo

rme

d so

co

nsiste

ntly w

ell e

no

ug

h to

ea

rn o

ur S

up

er S

ervice

Aw

ard

,” said

An

gie

’s List F

ou

nd

er A

ng

ie

Hicks. “It’s a

rea

lly hig

h sta

nd

ard

.”

An

gie

’s List S

up

er S

ervice

Aw

ard

20

14

win

ne

rs ha

ve m

et strict e

ligib

ility req

uire

me

nts,

wh

ich in

clud

e a

n “A

” ratin

g in

ove

rall g

rad

e, re

cen

t gra

de

, an

d re

view

pe

riod

gra

de

; the

co

mp

an

y mu

st be

in g

oo

d sta

nd

ing

with

An

gie

’s List, p

ass a

ba

ckgro

un

d ch

eck a

nd

ab

ide

b

y An

gie

’s List o

pe

ratio

na

l gu

ide

line

s.

Se

rvice co

mp

an

y ratin

gs a

re u

pd

ate

d d

aily o

n A

ng

ie’s L

ist. Co

mp

an

ies a

re g

rad

ed

on

an

A

thro

ug

h F

scale

in a

rea

s ran

gin

g fro

m p

rice to

pro

fessio

na

lism to

pu

nctu

ality.

##

#

Angie’s List helps facilitate happy transactions betw

een nearly 3 million consum

ers nationwide and its collection of

highly-rated service providers in 720 categories of service, ranging from hom

e improvem

ent to health care. Built on

a foundation of authentic reviews of local service, A

ngie’s List connects consumers directly to its online m

arketplace of services from

mem

ber-reviewed providers, and offers unique tools and support designed to im

prove the local service experience for both consum

ers and service professionals.

Co

nta

ct: Lisa

Co

stan

za, Te

am

Le

ad

er/C

EO

Ke

ller W

illiam

s Re

alty N

orth

61

6-4

43

-57

70

lisaco

stan

za@

kw.co

m

4949 Plainfield A

ve NE

Grand R

apids, MI 49

• .

. • C

herylGrant.com

o

1234 Main S

treet, Grand R

apids, MI

SP

EC

IFICA

TION

S

$275,000 S

QA

UR

E FT H

OU

SE: 2200

SQ

UA

RE

FT PR

OP

ER

TY: .75 acre

YE

AR B

UILT: 1998

BE

DR

OO

MS

: 3 B

ATH

S: 2.5

KITC

HE

N: 18’x11’ w

/breakfast nook FA

MILY

RO

OM

: 24’x30’ B

ASE

ME

NT: full, finished

LAU

ND

RY

: main floor

GA

RA

GE

: 2 stall

EX

TRA

S

1

ofireplace

opool

olarge pantry

oscreened porch

oshed

2

oextra parking

olake access

ofenced yard

oU

G sprinkling

ocul-de-sac

3

ofireplace

opool

olarge pantry

oscreened porch

oshed

See W

hat Som

e of our Clients are S

aying (or something)

Cheryl w

as wonderful to w

ork with. S

he gave great advice and was patient during m

y search for a new

home. I am

a first time hom

e buyer, so she explained the entire process and pointed out important

details to look at in a home. C

heryl always responded in a tim

ely fashion whether it w

as via email,

phone calls or text. Cheryl listened to all of m

y needs, which is w

hy I found the perfect house for me!

—S

arah Kollar

Cheryl w

as wonderful to w

ork with. S


y search for a new

home. I am

a first time hom





as via email,


y needs, which is w


—S

arah Kollar

Cheryl w

as wonderful to w

ork with. S


y search for a new

home. I am

a first time hom





as via email,


y needs, which is w


—S

arah Kollar

10-Point M

arketing Plan

1.

Professional Staging a.

2 hours with professional stager (including pre-photo prep)

b. List of im

provements to sell hom

e faster and for more m

oney

2. Professional Photographer a.

Nothing can get buyers through the door of your hom

e like fantastic photos b.

Dozens of digital im

ages of your home both inside and out

3.

Professionally Produced Click-Through Virtual Tour

a. H

ome buyers love to envision them

selves in each home they look at

b. W

e make it a lot easier to see w

hat it would be like to w

alk through your home

4.

Professionally Produced Floor Plan a.

Floor plans get Buyers involved in the hom

e b.

Show

cases room dim

ensions

5. Full-Tim

e and Top Producing Listing Agent

a. 90%

of my business is Listings

b. Focus on m

arketing and sale of your home, negotiating, pricing, strategizing

6.

Marketing

a. 84%

of home buyers use the internet to search for a hom

e b.

Post your hom

e on at least 20 sites such as Zillow, Y

ahoo and Craig’s List

c. P

rofessionally-designed and professionally-printed, full-color home brochure

d. E

-cards to Grant Team

database, Strategic R

ealtor Group and G

rant Team Facebook

e. Team

Sign installed on the day w

e go to market or before

f. P

hotos, Virtual Tour and floor plan uploaded to all our listings B

EFO

RE

hitting MLS

7. Social N

etworking of your hom

e a.

Social netw

orking sites get the word out about your hom

e. b.

We have profiles on Tw

itter, Facebook, and LinkedIn.

8. O

pen House Program

a.

Prom

ote on GR

AR

MLS

/other websites

b. O

pen Sunday rider placed several days before open house

9.

Track Showings/C

ollect Feedback a.

Paid P

rofessional Service that w

ill schedule showings and provide feedback

10. Professional, Progressive and Trusted Team

Approach

a. Team

Leader and Listing Agent, 2 Full tim

e Buyer S

pecialists, Business M

anager b.

Professional S

tager and Professional P

hotographer c.

One of the top producing team

s in the Grand R

apids Market

The Advantages of a B

uyer’s Agency A

greement

Your Interests A

re Professionally R

epresented E

nlisting the services of a professional Buyer’s A

gent is similar to using an accountant to help you w

ith your taxes, a doctor to help you w

ith your health care, or a mechanic to help you w

ith your car. So the

first advantage is pretty obvious. If you had the time to devote to learning all you need to know

about accounting, m

edicine, and automotive m

echanics, you could do these services yourself. But w

ho has the tim

e? You probably already have a full-tim

e career to which you are com

mitted. This is w

hy you allow

other professionals to help you in specific areas of expertise. I have devoted m

y time to perfecting a career in real estate service. C

ontinuous education, market

research, and vast experience are combined w

ith excellent team of real estate professionals to find

you the perfect home quickly. I w

ill take care of all the hassles of every day real estate transaction for you. W

e let you concentrate on your full-time job, w

hile we do ours. I w

ill guide you through the home

buying process and exclusively represent your interests as we help you find a hom

e, present your contract offer, negotiate, and close! Y

ou Will G

et A G

reat Hom

e Quickly A

nd Conveniently

The advantage to signing a Buyer’s A

gency Agreem

ent with m

e is that you will have a professional

working to find and secure the perfect hom

e for you exactly when you need it. It is nearly im

possible to find a hom

e that meets your needs, get a contract negotiated, and close the transaction w

ithout an experienced agent. I have vast com

puter networks to m

ake sure you only tour homes that m

et your specific needs. Y

ou won’t need to spend endless evenings and w

eekends driving around looking for hom

es for sale or trying to search computer netw

orks yourself. When you tour hom

es with your

professional Buyer’s A

gent, you will already know

that the homes m

eet your criteria for bedrooms,

bathrooms, garage space, and square footage, neighborhood, etc. A

lso, your Agent w

ill ensure you are looking at hom

es that are in your price range. Y

ou Get A

Personal S

pecialist Who K

nows Y

our Needs

Just as your account, doctor, and mechanic get to know

you needs through a steady relationship; your B

uyer’s Agent gets to know

your real estate needs and concerns. This type of relationship is built by open com

munication at all tim

es and by touring homes w

ith your Agent so as to a good idea of your

feedback and concerns about each home. If you try to jum

p from agent to agent, you w

ill not receive the best real estate services possible, and you w

ill be violating your agreement to your agent. There is

nothing to gain from trying to find and tour hom

es on your own, and you w

ill save a lot of time w

hen your agent can tell you everything about any hom

e before you see it. W

hat Is the Buyer’s A

gency Agreem

ent? E

ntering into a Buyer’s A

gency Agreem

ent has countless advantages and no disadvantages. When

you sign the agreement, you are sim

ply agreeing to “hire” a personal representative who, by law

, must

represent your best interests to the best of his/her ability. All of this personal service is available at

absolutely NO

CO

ST TO

YO

U! (E

xcept a $200 office processing fee at close) The seller’s Agent is

responsible for paying your Buyer’s A

gent fee. With m

e, you get a professional devoted to protecting your needs to help you m

ake one of the most im

portant investment decisions in your life-and you don’t

even have to pay the fee.

CherylG

rant.com

4949 Plainfield A

venue, Grand R

apids, MI 49525

Cheryl G

rantP

resident

P 616.822.3206

Cheryl@

CherylG

rant.com

Rider Signs O

pen House Sign Hanging Sign

Cheryl Grant

2015Signage

Bird House

RFP No. 17-12 County Rebranding Project Prepared for ... · 2/13/2017 · management, graphic...

Documents

Transcript of RFP No. 17-12 County Rebranding Project Prepared for ... · 2/13/2017 · management, graphic...