Rebranding michigan
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Rebranding Michigan 2000-2010, “What We Hope to Be’’ focus: 1 million Jobs lost as branding strategy focused on picking future winners including alternative energy, life sciences, defense jobs, “Cool Cities,’’ attracting a new Film Industry. 2011-Present, “What We’re Best At’’ focus: 400,000 new Jobs created as an expanded Pure Michigan focused on building on Michigan’s natural and emerging strengths including manufacturing, tech
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Transcript of Rebranding michigan
Rebranding Michigan
2000-2010, “What We Hope to Be’’ focus:
1 million Jobs lost as branding strategy focused on picking future winners including alternative
energy, life sciences, defense jobs, “Cool Cities,’’ attracting a new Film Industry.
2011-Present, “What We’re Best At’’ focus:
400,000 new Jobs created as an expanded Pure Michigan focused on building on Michigan’s
natural and emerging strengths including manufacturing, tech jobs, taxes geared at all
businesses rather than winners/losers.