Chris Ferdinandi

rebrandingHRideas on

HR has a branding problem

Branding isn’t just

what you say…

It’s what you do.

What does HR do?

(treat adults like children)

Viva la revolution!

“You work with adults. Treat them that way.”

- Frank Roche, iFractal

“Hire good people,and leave them alone.”

- William McKnight, 3M

ideas

ideas(in action)

20-Percent Time

Gmail

Google Talk

Google News

AdWords

15-Percent Time

FedEx Days

FedEx Days(you have to deliver overnight)

Humans are natural explorers

Autonomy

Mastery

Purpose

ROWE(results only work environment)

You can do whatever you want,whenever you want, as long as

the work gets done.

schedulesminimum hoursmandatory meetings

Team A Team B Team C

Voluntary turnover is

way lower.

Team A Team B Team C

77%

56%

93%

Voluntary turnover is

way lower.

Team A Team B Team C

Involuntary turnover is

way higher.

Team A Team B Team C

60%

80%

100%

Involuntary turnover is

way higher.

Productivity is up 35 percent.

Productivity is up 35 percent.

“You work with adults. Treat them that way.”

- Frank Roche, iFractal

how?

Customer Service

zero marketing budget

Customer service

is their marketing

a typical call center

(not) a typical call center

no scripts

Deliver Happiness

(Google it… seriously)

entry-level jobs

average pay

how?

Culture of Happiness

values

(weird) recruiting practices

goals, culture and purpose

HR has a branding problem

“You work with adults. Treat them that way.”

- Frank Roche, iFractal

ideas(in action)

hire good people

hire good people

align skills and passion

nail the “culture thing”

get out of the way

RenegadeHR.net

Image Credits

Neubie on Flickr e3000 on Flickr Dunechaser on Flickr University of Rhode Island [.i.c.e.] on Flickr Len Devanna on Flickr Stephen Poff on Flickr Google 3MFotolia Stock.Xchng

Atlassian Drewski2112 John Medina Great Beyond on FlickrWoodley Wonderworks on Flickr Dan Pink Best Buy CultureRx University of Minnesota Zappos Smashing Magazine