thinkThin

Hannah Cartelli | Laurelle Field | Amanda Lopez | Carlie Richman

Feed your hunger as your passions feed your soul

AgendaWho is thinkThin?

Competitive Analysis White Space

Meet Lola Feed Your Passion Product Portfolio

#ColorYourCanvas

Who is thinkThin?

“Eating well should taste great”

Protein Bars, Oatmeal,

Smoothies, Bites

Strengths

Female Target

Brand Simplicity

Female Target

thinkThin is a champion for women and their nutrition. We

inspire women to think positively about themselves and

what they eat.

thinkThin mission

thinkproducts

Primary Search Terms

#thinkthinthinkThin

NetBase

@thinkproducts

thinkproducts.com

83% of thinkThin

mentions were female out of

35,000total posts

NetBase

“I like the simpleness of it”

Simplicity

“Simple packaging makes

Focus Group

“Packaging is basic in a good way. Easy to understand” “The simplicity makes sense.”

Challenges

the thinkThin

name

“I hear thin & think weight loss”

the thinkThin name

“Simple packaging makes

Focus Group

“It sounds like it encourages healthy eating & exercise”

“The first word that comes to mind is diet.”

Power B

ar

Kashi G

o Lean

Balance B

ar

Luna Bar

KIND Bar

Sports and

athle

tics

Simple

ingre

dients

to cre

ate a

whole

som

e pro

duct

Main

tain

blo

od

sugar l

evels, sa

tisfy

hunger longer

Adventure

Competitive Analysis

Kindness

Individual Research

White Space

Creativity

ArtImagination

Trend: What’s Mine is Yours

1. We are a culture all about making and creating

Zambezi

Trend: What’s Mine is Yours

2. Creativity is no longer the sole territory of creative

professionals Zambezi

126122

94

120

105

139

Who is Eating Bars? Asian

Americans College

Educated Interested in

ArtsHigh Career

Goals

Females > Males

Simmons

Meet LolaAge: 23

Education: UCLA

Career: Art Director

Passion: Drawing

Lola just started a new job and has little time to draw. She often has

to choose between eating and drawing.

Lola: the thinkThin consumer

Fact

thinkThin is a brand that wants to inspire women.

Brand Insight

Observation

Through their protein bars, thinkThin wants to empower a woman’s

confidence and encourage a strong body & mind.

Brand Insight

Brand Insight Women are most confident when they are doing what they’re most

passionate about.

Brand Insight

passion creative

art unique

individual NetBase

customize dedicated involved

persevere confidence

Primary TermsLast 6 months gave just under

400 million mentions

32%

of mentions were female

Brand Insight 53%

were ages 18 to 34

PositioningJust like we don’t always have

time for our passions, we don’t always have time for a full meal.

68%

In a survey of 87 women…

Survey

21% 11%

eat bars as an on-the-go snack

eat bars as a meal

replacement

eat bars before or after

a workout

PositioningthinkThin fuels us in those

busy times just as our passions do.

Manifesto

Product Portfolio

Survey

of 87 millennial women surveyed had purchased thinkThin

products before

92%

Product Portfolio

43% eat a protein bar when working on a project

30.5% drink a smoothie when working on a project

Facebook Poll

In a survey of 95 women…

Product Portfolio Pair products to create easy,

larger meals

+

Product Portfolio Top 3 Recommended Flavors

Facebook Poll

Cookies & Cream

Creamy Peanut Butter

Brownie Crunch

46% 35% 19%

95 women

Packaging

Color Your Canvas

Instagram

Facebook

Packaging

Simplicity

Packaging

Creativity

Instagram

Facebook

Zambezi

Thank You!