Working more doesn't mean you care more or get more done.

It just means you work more.

Interruption is the enemy of productivity.

Meetings are toxic The worst interruptions of all are meetings

Forgoing sleep is a bad idea. Sure, you get those extra hours right now, but you pay in spades later:

You destroy your creativity, morale, and attitude.

Press releases are generic pitches for coverage sent out to hundreds of journalists you don't know, hoping that one will write about you, i.e. spam

Make your product so good, so addictive, so "can't miss" that giving customers a small, free taste makes them come back with cash in hand.

Stop saying ASAP. We get it. It's implied. Everyone wants things done as soon as they can be done.