STM Rework
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SWOT analysis of RCOM in 2006: Strengths: y Strong brand recognition y Well Integrated operations y Significant execution and technological capabilities y Strong distri bution channel ( RWorld, FLAG Telecom ) y Unified License obtained by RCom in 8 circles Weaknesses: y Low ARPU compared to competitors y Weakness in Rural Market y Low capabilities in Ethernet and application delivery services Opportunities: y Low penetration Rates y Strategic Alliances ( FLAG) y Global expansion due to resource based acquisition of FLAG y Huge GSM subscriber base (76.67%) with economies of scale for GSM operators y Telecom policy in more in favor of GSM than CDMA y Higher ARPU in GSM sector Threats: y Increasing competition with domestic players y Decreasing ARPU due to competition
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