Retail SensitizationRetail SensitizationDay 1Day 1

Session 3Session 3

Session ContentSession Content

• What is retailing?

• Organised Shoe Retailing

• Players in the organised shoe retailing– Brands

– Independent retailers

• The Retail boom

• The effects of Retail boom

What is Retailing ?What is Retailing ?

• Selling Goods & Services to the end consumer

• Generally at a Store

Types of RetailingTypes of Retailing• Store based retailing

– Independent/Standalone stores

– Department stores– Specialty stores– Food and grocery– Pharmacy– Lifestyle products– Warehouse-club/

hypermarket– Factory outlets

• Non store based retailing– Internet– Catalogue– Direct– MLM– Vending

HYPERMARKET

E.g. Big Bazaar,Giant…

DEPARTMENT STORE

E.g..Shoppers Stop,Lifestyle,Globus,Westside…

SPECIALITY STORE

E.g:United Colors of Benetton,Regal shoes, Planet Fashion…

The growth of Malls The growth of Malls

Saharganj Mall, Lucknow City Square Mall, Jammu

Changing face of the Indian Changing face of the Indian retail industryretail industry

50s 90s80s60s 70s

Single brand franchised

chains

Stand alonelarge store

Chains of large stores

First of chainstores “BATA”

Single brand chains

proliferation

Stand alone independents~ 400 Sft.

~ 1500 Sft.

~ 15000 Sft.

~ 30000 Sft.

~ 50000 Sft +.

Store size

Decade

MALL MANIA

2000s

The Retail LandscapeThe Retail Landscape• Over 40 million square feet of modern mall space in various stages of development• 10.5 million square ft. mall space under development in Delhi and suburban towns alone

• Differentiated positioning through product and tenant mix and facilities offered

• Adequate parking facilities• Mix of shopping, entertainment

and leisure• Specialized Facilities – children

play areas, baby changing rooms special provisions for the handicapped

Footwear RetailingFootwear Retailing• Organized footwear market in India valued at US$ 400mn

• Premium footwear market estimated at ~ 20% of the organized footwear market, expected to grow at 20-30% a year

Premium Footwear and Lifestyle Premium Footwear and Lifestyle Brands/ Stores Brands/ Stores

Hush PuppiesFlorsheim CarltonLee CooperFilaK-SwissNikePumaConverseCurtume Cacique

AdidasReebokRockportSkechers Dr. SchollsClarksGasolineX’essNine West

Footwear

Jane ShiltonHugo BossEscadaLouis VuittonRoyal Sporting HouseMarks & SpencerErmenegildo ZegnaBenettonLacosteMango

Others

Organised Shoe RetailingOrganised Shoe Retailing• Shift in perception of customers while buying

shoes• Shoe are no longer bought as a commodity• Now a “ Fashion Accessory”

– Match it to the:• Occasion• Colour of your dress• Bags

Shoe Retailing - ThenShoe Retailing - Then

Emphasis on product attributes – Comfort and DurabilityShoe is a commodity and highly Versatile

Shoe Retailing - NowShoe Retailing - Now

Emphasis on Usage/ Occasion Oriented FashionSpecific shoes for specific occasions

ExerciseExercise Please give at least 4 reasons for the

following question: What advantages/benefits does a

modern retailer like Revolutions offer to the customer vs. a independent/ standalone store?