Report Iip
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Table of Contents
1.EXECUTIVE SUMMARY...................................................................................3
2.INTRODUCTION.................................................................................................4
2.1 INDUSTRY OVERVIEW...........................................................................6
2.2 COMPANY OVERVIEW.........................................................................16
3. PROJECT PROFILE..........................................................................................29
3.1 OBJECTIVE OF THE STUDY.................................................................29
3.2 METHODOLOGY....................................................................................30
4. OBSERVATIONS AND ANALYSIS................................................................31
5. FINDINGS..........................................................................................................45
6. RECOMMENDATIONS....................................................................................46
7. CONCLUSION...................................................................................................48
8. LEARNING OUTCOME...................................................................................49
9. ANNEXURE.......................................................................................................50
10. REFERENCES.................................................................................................51
10. REFERENCES
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CONTENTS OF TABLE AND FIGURES
TABLES PAGE NO.
TABLE 4.1 : AGE GROUP OF SURVEYED RESPONDENTS 31
TABLE 4.2 : GENDER CLASSIFICATION OF SURVEYED RESPONDENTS 32
TABLE 4.3 : DO YOU KNOW ABOUT HDFC HOUSING DEVELOPMENTFINANCE CORPORATION LTD?
33
TABLE 4.4 : REASONS FOR GETTING THE HOME FINANCED 34
TABLE 4.5 : FROM WHERE HAVE YOU GET HOME FINANACED 35
TABLE 4.6 : SOURCES OF INFORMATION ABOUT HOME LOANS SCHEME 36
TABLE 4.7 : DATA GIVES PREFERENCE OF RESPONDENTS OFHOME LOANS COMPANIES AND BANKS
38
FIGURES PAGE NO.
FIGURE 4.1 : NO.OF RESPONDENTS OF AGE GROUP 31
FIGURE 4.2 : GENDER CLASSIFICATION 32
FIGURE 4.3 : NO.OF RESPONDENTS OF KNOWING HDFC LTD. 33
FIGURE 4.4 : REASONS FOR GETTING THE HOME FINANCED 34
FIGURE 4.5 : FROM WHERE HAVE YOU GET HOME FINANACED 35
FIGURE 4.6 : SOURCES OF INFORMATION ABOUT HOME LOANS
SCHEME
37
FIGURE 4.7 : NO.OF RESPONDENTS OF VARIOUS BANKING COMPANIES. 38
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1.EXECUTIVE SUMMARY
Home is a dream of a person that shows the quantity of efforts, sacrifices luxuries and above all
gathering funds little by little to afford one’s dream. Home is one of the things that everyone
one wants to own. Home is a shelter to person where he rests and feel comfortable. Many banks providing home loans whether commercial banks or financial institutions to the people who
want to had a home. The housing sector plays an important role in the economic development of
the country.
My project title is “A STUDY ON HOME LOANS”. I selected this topic because The Indian
housing finance industry has grown by leaps and bound in few years.Total home loans
disbursements by banks has risen which witnesses phenomenal growth from last 5 years. There
are greater number of borrowers of home loans.so by this study we can find our satisfaction
level of customers and problems faced by them in obtaining home loans.
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2.INTRODUCTION
Housing Development Finance Corporation Limited (HDFC Ltd.) was established in 1977 with
the primary objective of meeting a social need of encouraging home ownership by providing
long-term finance to households. Over the last three decades, HDFC has turned the concept of housing finance for the growing middle class in India into a world-class enterprise with
excellent reputation for professionalism, integrity and impeccable service.
HDFC's unrelenting focus on Corporate Governance, high standards of ethics and clarity of
vision, percolate through the organization. Trust, Integrity, Transparency and Professional
Service are the important pillars of the brand HDFC and most importantly, people - both
employees and customers - are its brand ambassadors.
HDFC's wide product range includes loans for purchase and construction of a residential unit,
purchase of land, home improvement loans, home extension loans, non-residential premises
loans for professionals and loan against property, while its flexible repayment options include
Step Up Repayment Facility (SURF) and Flexible Loan Installment Plan (FLIP).
Today, HDFC is recognised as one of the Best Managed Companies in India and is a model
housing finance company for developing countries with nascent housing finance markets. HDFC
has undertaken several consultancy assignments in various countries across Asia, Africa and
East Europe to support and establish their housing finance institutions.
HDFC-(Housing Development And Finance Corporation) Home Loan, India have been serving
the people for around three decades and providing various housing loan according to their
varied needs at attractive & reasonable interest rates. Owing to their wide network of
financing, HDFC Housing Loans provides services at your doorstep and helps you find a home
as per your requirements.
Many banks are providing home loans at cheapest rate to attract consumers towards
them. The more customer friendly attitude of these banks, currently offer to consumers
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cheapest loan over homes.
In view of acute housing shortage in the country, and keeping in mind the social – economic role
of commercial banks in the present times, the RBI advised banks to encourage the flow of credit
for housing finance.
With the RBI reducing bank rate, the home loan market rates nose-diving by 50 basis points.
The HDFC Bank and Standard chartered bank has become the first player in this sector to
announce a housing loan for a 20 years period. No doubt it will enhance the end cost people to
plan their house over longer duration now; it has been made easy for a person to buy that dream
house which he dreamt of long ago.
HDFC also provides with Home Improvement Loan for internal and external repairs and other
structural improvements like painting, waterproofing, plumbing and electric works, tiling andflooring, grills and aluminium windows. HDFC finances up to 85% of the cost of renovation
(100% for existing customers). Current status is that HDFC reduced home loan rates by 50 basis
points for all its existing floating rate customers.
There is no strongest foundation for your dream home, than a cheap loan. Many banks are
providing home loans at cheapest rate to attract consumers towards them. My objectives of study
are:-
• To learn about various aspect of Home Loan of HDFC Ltd
• To attain the knowledge of the processing system of Home Loans
• To know the Customers perceptions about home loans of HDFC Ltd
• To know the awareness of customers about home loan products and services
• To study the satisfaction level of customers about home loans
• To study the problems faced by customers in obtaining the home loans
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2.1 INDUSTRY OVERVIEW
A pioneer and leader in housing finance in India, since inception, HDFC has assisted more than
3.5 million families to own a home of their own, through cumulative housing loan approvals of
over Rs. 2.98 trillion and disbursements of over Rs. 2.42 trillion as at March 31, 2010.
HDFC has a wide network of 287 offices (which includes 66 offices of HDFC's wholly owned
distribution company HDFC Sales Private Limited) catering to over 2,400 towns & cities spread
across the country. It also has offices in Dubai, London and Singapore and service associates in
the Middle East region, to provide housing loans and property advisory services to Non-
Resident Indians (NRIs) and Persons of Indian Origin (PIOs).
Customer satisfaction is the hallmark of all HDFC offerings. The first touch of HDFC's
personalised service begins as soon as a customer approaches HDFC, and over time it progresses
into a long and meaningful relationship. State-of-the-art information systems supported by
strong in-house training programmes conducted at its specialized training centre in Lonavla,
have equipped HDFC to respond swiftly to the ever-changing customer needs and thereby
empower customers in making the right home buying decision. This is what sets apart HDFC's
customer service philosophy - 'With You, Right Through'.
HDFC's specialist team of over 1,500 trained and experienced professionals follows a 'single-
window concept' for providing smooth and value added services at all stages. The team guides
the customers right through the entire process of property purchase - be it property search
assistance, technical support prior to finalising the property, legal advice on property related
documentation, personalised home loan counseling or providing tailor-made repayment optionsto suit the customer's specific requirements.
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HDFC also has a robust deposits mobilisation programme. HDFC has been able to mobilise
deposits from over 10 lac depositors. Outstanding deposits grew from Rs. 1,458 crores in March
1994 to Rs 23,081 crores in March 2010. In addition, HDFC has received 'AAA' rating for its
Deposit products for highest safety from both CRISIL and ICRA for sixteen consecutive years.
HDFC is how millions of Indian families spell the word 'Home' as the brand not only offers
Housing Finance, but also Total Housing Solutions.
Housing Development Finance Corporation Limited , founded 1977 by Ravi Maurya and
Hasmukhbhai Parekh, is an Indian NBFC, focusing on home mortgages. HDFC's
distribution network spans 243 outlets that include 49 offices of HDFC's
distribution company, HDFC Sales Private Limited. In addition, HDFC covers over 90
locations through its outreach programmes. HDFC's marketing efforts continue to beconcentrated on developing a stronger distribution network. Home loans are also Sharcket
through HDFC Sales, HDFC Bank Limited and other third party Direct Selling Agents.
HDFC Incorporated in 1977 with a share capital of Rs 10 Crores, HDFC has since emerged as
the largest residential mortgage finance institution in the country. The corporation
has had a series of share issues raising its capital to Rs. 119 Crores. The gross premium income
for the year ending March 31, 2007 stood at Rs. 2,856 Crores and new business premium
income at Rs. 1,624 Crores. The company has covered over 8,77,000 lives year ending March
31, 2007.
HDFC operates through almost 450 locations throughout the country with its
corporate head quarters in Mumbai, India. HDFC also has an International Office in Dubai,
UAE with service associates in Kuwait, Oman and Qatar. HDFC is the largest housing
company in India for the last 27 years.
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SUBSIDIARIES & ASSOCIATE COMPANIES SUBSIDIARIES & ASSOCIATE
COMPANIES
HDFC BANK
HDFC MUTUAL FUND
HDFC STANDARD LIFE INSURANCE
HDFC SALES
HDFC GENERAL INSURANCEHDFC REALTY
HDFC BANK
It was incorporated in august 1994 It was incorporated in august 1994 and has an nationwide
network of and has an nationwide network of 761 branches & 1794 ATM’s in 327 761
branches & 1794 ATM’s in 327 Indian towns and cities
HDFC MUTUAL FUND
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HDFC Asset Management Company HDFC Asset Management Company Limited (AMC) was
incorporated Limited (AMC) was incorporated under the Companies Act, 1956 on under the
Companies Act, 1956 on Dec. 10, 1999, and was approved to Dec. 10, 1999, and was approved
to act as an AMC for the HDFC Mutual act as an AMC for the HDFC Mutual Fund by SEBI
vide letter dated July 3, Fund by SEBI vide letter dated July 3, 2000. 2000.
In AMC, 60% shares was holded by In AMC, 60% shares was holded by HDFC & 40% by
Standard Life HDFC & 40% by Standard Life Investments Limited Investments Limited.
Products of AMC Products of AMC
Equity / Growth Fund Equity / Growth Fund
Liquid Funds Liquid Funds
Children’s Gift Fund Children’s Gift Fund
Debt / Income Funds Debt / Income Funds
Fixed Maturity Plan Fixed Maturity Plan
HDFC Standard Life
HDFC Standard Life Insurance Company Ltd. is one of India's Company Ltd. is one of
India's leading private insurance companies, leading private insurance companies, which offers
a range of individual and which offers a range of individual and group insurance solutions. It is
a joint group insurance solutions. It is a joint venture between HDFC Ltd., and a venture
between HDFC Ltd., and a Group Company of the Standard Life, UK. HDFC as on December
31, 2007 UK. HDFC as on December 31, 2007 holds 72.38 per cent of equity in the holds
72.38 per cent of equity in the joint venture.
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HDFC ERGO HDFC ERGO
HDFC ERGO brings insurance solution HDFC ERGO brings insurance solution that its
customer rely on. Its offering that its customer rely on. Its offering are classified into three
categories. are classified into three categories.
PERSONAL INSURANCE PERSONAL INSURANCE
ACCIDENT & HEALTH INSURANCE ACCIDENT & HEALTH INSURANCE
COMMERCIAL INSURANCE COMMERCIAL INSURANCE
HDFC Realty
HDFC Realty is a wholly owned HDFC Realty is a wholly owned subsidiary of HDFC. We
have assisted subsidiary of HDFC. We have assisted individuals in acquiring homes valued
individuals in acquiring homes valued at 5000 million rupees. at 5000 million rupees.
It has a team of real estate It has a team of real estate professionals facilitating Buying,
professionals facilitating Buying, Selling or Leasing of Residential / Selling or Leasing of
Residential / Commercial property.
There are few major players in this housing finance companies.
Birla Home Finance Limited
BOB Home Loan
Canara Bank Home Loan
Dewan Housing Home Loan
GIC Home Loan
HDFC Home Loan
HSBC Home Loan
ICICI Home Loan
IDBI Home Loan
LIC Home Loan
PNB Home Loan
SBI Home Loan
Sundaram Home Finance
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Home loans in India have made people Buy Property in India in spite of the skyrocketing prices.
Today, we find considerable Real Estate Investment in India, either in the field of Residential
Property in India or Commercial Properties in India. Home Loans in India are disbursed by
many Banks as Loan Banking is on of the most important function of the Financial Services in
India. Property Dealers and Real Estate Consultants in India usually recommend that we
undertake appropriate Home Loan or Mortgage Loan counseling so that we can Buy Apartment
in India at an affordable Mortgage Rate.Purchasing the home of your dreams is not an easy task.
Especially when you plan to buy a home on loan. Home loan means that you buy a house on
installments. In simpler terms when you want to own a home and can’t afford to pay the amount
in lump sum, you can pay it in monthly installments with an interest rate.
The interest rates of home loans are expected to go down even further according to analysts who
foresee a cut down in the rates by the RBI in the wake of the decision taken by US Federal
Reserve to cut its rates by a significant margin. There are number of companies offer cheap
home loans at a low interest rate. You can avail loan against existing house for renovation or
expansion etc. There are many nationalized banks that offer finance for affordable housing.
India Housing has put together a comprehensive data to provide you with the cheapest Home
Loans available in the market. We have listed all the important housing finance institutes and
some of the top home finance banks providing lowest interest rates.
In the last few years, housing loan scenario in India has changed drastically. It has taken a frontseat and people are looking forward to owning their own houses. It is no more a dream that
required lifetime saving and a difficult decision to make. Today the new home purchase loan is
much easily available and is much cheaper than what was available earlier. Banks are now
everywhere and the schemes are implemented even in villages and smaller towns. The housing
loans are popular there too, however, the activity of building flats is little slow. It would not be
wrong to say that there has been a boom in the home loan market and with this boom; there is
also a boom in the Number of home loans mortgage brokers in India.
The main reason for this boom in home loan market is the change in government policies. It is
our government’s motivation that the home loan interest rates in India have fallen considerably.
Lot many banks are offering home loans and this is available at low EMIs (Equated monthly
Installments). High EMIs are now a thing of past. Today lending rate is in the range of 7.5-15%.
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Home improvement loans:-
These loans are given for implementing repair works and renovations in a home that has already
been purchased, for external works like structural repairs, waterproofing or internal work like
tiling and flooring, plumbing, electrical work, painting, etc. One can avail of such a loan facility
of a home improvement loan, after obtaining the requisite approvals from the relevant building
authority.
Home extension loans:-
An extension loan is one which helps you to meet the expenses of any alteration to the existing building like extension/ modification of an existing home; for example addition of an extra room
etc. One can avail of such a loan facility of a home extension loan, after obtaining the requisite
approvals from the relevant municipal corporation.
Home conversion loans:-
This is available for those who have financed the present home with a home loan and wish to
purchase and move to another home for which some extra funds are required. Through a home
conversion loan, the existing loan is transferred to the new home including the extra amount
required, eliminating the need for pre-payment of the previous loan.
Land purchase loans:-
This loan is available for purchase of land for both home construction or investment purposes.
Stamp duty loans:-
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This loan is sanctioned to pay the stamp duty amount that needs to be paid on the purchase of
property.
Bridge loans:-
Bridge Loans are designed for people who wish to sell the existing home and purchase another.
The bridge loan helps finance the new home, until a buyer is found for the old home.
Balance- transfer loans:-
Balance Transfer is the transfer of the balance of an existing home loan that you availed at a
higher rate of interest (ROI) to either the same HFC or another HFC at the current ROI a lower rate of interest.
Refinance loans:-
Refinance loans are taken in case when a loan for your house from a HFI at a particular ROI you
have taken drops over the years and you stand to lose. In such cases you may opt to swap your
loan. This could be done from either the same HFI or another HFI at the current rates of
interest, which is lower.
NRI home loans:-
This is tailored for the requirements of Non-Resident Indians who wish to build or buy a home
or property in India. The HFCs offer attractive housing finance plans for NRI investors with
suitable repayment options.
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On would be entitled for home loans in the range of Rs 5 lakh to a maximum of Rs 1 crore,
based on the repayment capacity, previous credit history and the cost of the property. The bank
may provide a maximum of 85% of the cost of the property or the cost of construction as
applicable and 75% of the cost of land in case of purchase of land. The repayment capacity is
calculated taking into account factors such as:
• Age
• Income/Salary
• Qualifications
• Dependant/(s)
• Assets/Liabilities
• Credit History• Stability / continuity of your employment/business
• Income of co-applicant/(s)
Value added services offered by HDFC
• Doorstep Services
• No Prepayment Charges
• No charges for IT certificates & loan outstanding statement.
• In house Legal and Technical Team
• Funding over 240 cities across the country
• Subsequent loans on same property
• 100% Housing finance company
• Individual access of Loan A/C through Internet
• Sound Infrastructure for Safe Custody of Property Documents
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• Tranching - Commencement of EMI from day one (resulting in savings of PRE-EMI
interest)
• Assistance in locating property.
• Modes of payment(Post Dated cheques/salary deduction/ ECS )
• File transfer to other office free of cost.
• Flexibility regarding place of application/service with regards to property location.
2.2 COMPANY OVERVIEW
KEY EXECUTIVE HDFC HOUSING DEVELOPMENT FINANCE CORP LTD:-
Mr. Deepak S Parekh: - serves as Executive Chairman and Chief Executive Officer of the
Board of Housing Development Finance Corp. Ltd., (HDFC). He joined HDFC Limited in a
senior management position in 1978. He was inducted as a whole-time director of HDFC
Limited in 1985 and was appointed as its Executive Chairman in 1993. He is the Chief
Executive Officer of HDFC Limited. Mr. Parekh is a Fellow of the Institute of Chartered
Accountants (England & Wales).
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Mr. K.M. Mistry: - The Managing Director of the Corporation. He has been employed with the
Corporation since 1981 and was the executive director of the Corporation since 1993. He was
appointed as the deputy managing director in 1999 and the Managing Director in 2000. He is
also a member of the Investors’ Grievance Committee of Directors.
Ms. Renu S. Karnad: - The Executive Director of the Corporation. She has been employed
with the Corporation since 1978 and was appointed as the Executive Director of the Corporation
in 2000. She is responsible for overseeing all aspects of lending operations of HDFC, New
Delhi.
HDFC Founder
Mr. H.T. Parekh
After returning to India in 1936, Mr. Parekh began his financial career with a leading
stockbroking firm, Harkisandass Lukhmidass. Simultaneously, he was a lecturer in Economics
at the St. Xavier's College in Mumbai for about three years. He considered his two-decade long
stint at the broking firm valuable, as it not only gave him his most basic lessons in the business
but also immensely contributed to his personal growth.
During this period Mr. Parekh also continued to study and write on different aspects of the
economy and economic policy, money and banking, and also participated in public discussions.
Driven by deep interest in investment banking, he decided to move on to his next major
assignment. In 1956, Mr. Parekh joined the newly set up development finance institution
Industrial Credit and Investment Corporation of India Limited (ICICI). Under his leadership
ICICI grew impressively to gain acceptance of the Indian business community, recognition of
Government and even became a show piece for the World Bank.
For decades he had been stressing the need for a financial corporation specializing in providing
long term finance for ownership housing. Thus even at the age of 66, when most people think of retirement, Mr. Parekh was determined to set up his most ambitious enterprise.
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His lifelong dream of helping Indians own their home, as he had seen abroad during his student
days, led to the formation of the Housing Development Finance Corporation Limited (HDFC) in
1977. It was the first-of-its-kind in India. It is under Mr. Parekh’s leadership and direction that
HDFC grew manifold while being strongly rooted in the principles of integrity, transparency and
professionalism. Soon HDFC became a major role model not only for the country but for the
entire Asian region.
In keeping with his zeal for promoting new ventures, in 1983, Mr. Parekh promoted the first
private sector oil exploration company in India, Hindustan Oil Exploration Company Limited.
He also set up Gujarat Rural Housing Finance Corporation Limited in 1986.
Mr. Parekh’s love for writing blossomed right from his school days. In addition to being a
regular contributor to the media with over 200 published articles to his credit on a variety of subjects such as industry, economic policy, capital market, development banking, credit policy,
etc., he was the author of several books. He authored The Bombay Money Market, a novel book
detailing the intricate workings of the money market in lndia. He also chronicled his
considerable experience as a development banker in his book, The Story of a Development Bank
(ICICI: 1955-1979). Some of his other books include The Future of Joint-Stock Enterprise in
India, India and Regional Development, Management of Industry in India and The Indian
Capital Market - Past, Present & Future. Also, his writings in Gujarati, ‘Hirane Patro’ and
‘Hirane Vadhu Patro’ are considered works of great importance in Gujarati literature.
His wisdom and warmth drew people from all walks of life to him for advice, guidance and
inspiration. Mr. Parekh was a man of few words, and believed that strong views need not be
expressed in strong words. He had a keen eye for talent and nurtured it by providing direction
and ample learning opportunities.
Known for his humility, affection and concern for fellowmen, Mr. Parekh was associated with
several philanthropic causes and welfare organizations.
In 1986, he was one of the founders of the Centre for Advancement of Philanthropy and served
as its Chairman since its inception until his retirement in 1993. His concern and love for the city
of Mumbai (erstwhile Bombay) led him to form the Bombay Community Public Trust in 1991.
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This venture was designed specifically to address the needs of disadvantaged citizens in the city
of Mumbai. He took the initiative to finance Mumbai’s first public toilet by any corporate house
‘Sulabh Shauchalaya’. Additionally, Mr. Parekh served as trustee of the Sameeksha Trust,
Saurashtra Trust, Kasturba Gandhi National Memorial Trust, The India Foundation, The lndia
Heritage Trust, The Chakallas Puraskar Trust and also served as the President of the Social
Service League.
Some of Mr. H.T. Parekh’s major achievements are:
• The James Taylor prize for standing 1st in B.A. (Economics) from the University of
Mumbai.
• Honorary Fellow of the London School of Economics and Political Science, U.K.
•
Padma Bhushan by the Government of India for his contribution to the field of economicactivities in 1992
The thoughts and dreams of a legend like Mr. H.T. Parekh live on forever, changing human lives
for the better.
Home is a dream of a person that shows the quantity of efforts, sacrifices luxuries and above all
gathering funds little by little to afford one’s dream. Home is one of the things that everyone one
wants to own. Home is a shelter to person where he rests and feel comfortable. Many banks
providing home loans whether commercial banks or financial institutions to the people who
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want to have a home.HDFC-(Housing Development And Finance Corporation) Home Loan,
India have been serving the people for around three decades and providing various housing
loan according to their varied needs at attractive & reasonable interest rates. Owing to
their
wide network of financing, HDFC Housing Loans provides services at your doorstep and
helps you find a home as per your requirements.
Many banks are providing home loans at cheapest rate to attract consumers towards them. The
more customer friendly attitude of these banks, currently offer to consumers cheapest loan
over homes.
In view of acute housing shortage in the country, and keeping in mind the social – economicrole of commercial banks in the present times, the RBI advised banks to
encourage the flow of credit for housing finance.
With the RBI reducing bank rate, the home loan market rates nose-diving by 50 basis points.
The HDFC Bank and Standard chartered bank has become the first player in this sector to
announce a housing loan for a 20 years period. No doubt it will enhance the end cost people to
plan their house over longer duration now; it has been made easy for a person to buy that dream
house which he dreamt of long ago. HDFC also provides with Home Improvement Loan
for internal and external repairs and other structural improvements like painting,
waterproofing, plumbing and electric works, tiling and flooring, grills and aluminium
windows. HDFC finances up to 85% of the cost of renovation (100% for existing customers).
Current status is that HDFC reduced home loan rates by 50 basis points for all its existing
floating rate customers.
ADVANTAGES OF HOME LOANS:-
The various benefits of home loans arising to the customers are:-
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Attractive interest rates:-
The various banks offer attractive interest rates to boost and help their customers. Many banks
provide loans on fixed or floating rates to facilitate consumers as per their needs.
Help in owning a home:-
The home availed by a person with the help of banks, because they provide
technical and financial assistance to customers for owning their dream home.
No requirement of guarantor:-
The commercial banks now a day, liberlise their laws regarding home loans. Some of banks
don’t even require the guarantor to grant loan to their consumers. They also make consumers
free by reliving him to find a guarantor to complete the proceedings of availing loan.
Door-Step Services:-
These door to step services are provided from enquiry stage to the final disbursement takes place
such services are beneficial for customers in present busy life. Banks like ICICI bank and
standard chartered bank provide door to step services to customers to borrow loan.
Loan period:-
There are many banks which provide maximum loan tenures upto 15-20 years based on the loan
amount and the creatibility of customers. This relieves the customers to repay loan amount till a
long period.
There are various products that are offered by HDFC Ltd. They are as follows:
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• Home loans
• Home loans for NRI
• Loan aganist property
• HDFC deposits
HDFC Future
• HDFC has always been market-oriented and dynamic with respect to resource
mobilisation as well as its lending programme. This renders it more than capable to meet
the new challenges that have emerged. Over the years, HDFC has developed a vast client
base of borrowers, depositors, shareholders and agents, and it hopes to capitalise on this
loyal and satisfied client base for future growth. Internal systems have been developed to
be robust and agile, to take into account changes in the volatile external environment.
•
HDFC has developed a network of institutions through partnerships with some of the best institutions in the world, for providing specialised financial services. Each
institution is being fine-tuned for a specific market, while offering the entire HDFC
customer base the highest standards of quality in product design, facilities and service.
• It is important to choose a good housing finance company which can handhold the
customer right through his home buying process. Since a home loan is a long term
commitment of 15-20 years, several factors like expertise, quality of service, in-depth
domain knowledge and the company’s level of commitment and transparency right
through, the loan procedures, the fine print, quality of services offered and safe retrieval
of the title deed are critical.
• It is important to choose a good housing finance company which can handhold the
customer right through his home buying process. Since a home loan is a long term
commitment of 15-20 years, several factors like expertise, quality of service, in-depth
domain knowledge and the company’s level of commitment and transparency right
through, the loan procedures, the fine print, quality of services offered and safe retrieval
of the title deed are critical.
S.W.O.T ANALYSIS
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STRENGTH
• Right strategy for the right products.
• Superior customer service vs. competitors
• Great Brand Image
• Products have required
• High degree of customer satisfaction.
• Good place to work
• Lower response time with efficient and effective service
• Dedicated workforce aiming at making a long-term career in the field
WEAKNESSES
• Some gaps in range for certain sectors.
• Customer service staff need training.Processes and systems
• Management cover insufficient.
• Sectoral growth is constrained by low unemployment levels and competition for staff
Opportunities
• Profit margins will be good.
• Could extend to overseas broadly.
• New specialist applications.
• Could seek better customer deals.
• Fast-track career development opportunitie on an industry-wide basis.
• An applied research centre to create opportunities for developing techniques to provide
added-value
Threats
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• Legislation could impact.
• Great risk involved.
• Very high competition prevailing in the industry.
• Vulnerable to reactive attack by major competitors.
• Lack of infrastructure in rural areas could constrain investment.
• High volume/low cost market is intensely competitive Advertisement.
HDFC home loans are available for :
Purchase of flat, row house, bungalow from developers
Purchase of existing freehold properties
Purchase of properties in an existing or proposed co-operative housing society or apartmentowner's association
Purchase of first Power of Attorney purchases in Delhi for DDA flats allotted before 1992.
Construction of own house
HDFC home loans can be applied for either individually or jointly. Proposed owners of the
property will have to be co-applicants. However, the co-applicants need not be co-owners.
Maximum tenure is 20 years subject to retirement age.
Loan Amount: - 85% of the cost of the property (including the cost of the land) and based on
the repayment capacity of the customer.
Rate of Interest :- The current applicable fixed rate of interest in respect of the total loan
approved is as follows:
For loans up to Rs.2, 00,000:-
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Term of Loan(No. of Years) Rate Per Annum(%p.a)Up to 5 10.006-10 10.7511-15 11.00
For loans greater than Rs.2, 00,000
Term of Loan(No. of Years) Rate Per Annum(%p.a)5 10.0010 11.0015 11.25
GROUP COMPANIES:-
HDFC Bank: World Class Indian Bank- among the top private banks in India.
HDFC AMC: One of the top 3 AMCs in India- Preferred investment manager.
Intelenet Global: BPO services for international customers.
CIBIL: Credit Information Bureau India Limited.
HDFC Chubb: Upcoming Private companies in the field of General Insurance.
HDFC Mutual Fund.
HDFC reality.com: Helps to search properties in all major cities in India
HDFC securities
HDFC Standard Life Insurance Company Ltd Aug, 2000
JOINT VENTURE :-
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HDFC Standard Life Insurance Company Limited was one of the first companies to be granted
license by the IRDA to operate in life insurance sector. Reach of the JV player is highly rated
and been conferred with many awards. HDFC is rated ‘AAA’ by both CRISIL and ICRA.
Similarly, Standard Life is rated ‘AAA’ both by Moody’s and Standard and Poor’s. These
reflect the efficiency with which HDFC and Standard Life manage their asset base of Rs. 15,000
Cr and Rs. 600,000 Cr. respectively.
HDFC Standard Life Insurance Company Ltd was incorporated on 14th August 2000. HDFC is
the majority stakeholder in the insurance JV with 81.4% staple and Standard of as a staple
18.6% Mr. Deepak Satwalekar is the MD and CEO of the venture.
HDFC Standard Life Insurance Company Ltd. Is one of India’s leading Private Life InsuranceCompanies, which offers a range of individual and group insurance solutions. It is a joint
venture between Housing Development Finance Corporation Limited (HDFC Ltd.) India’s
leading housing finance institution and the Standard Life Assurance Company, a leading
provider of financial services from the United Kingdom. Both the promoters are will known for
their ethical dealings and financial strength and are thus committed to being a long-term player
in the life insurance industry- all important factors to consider when choosing your insurer.
Business Growth :-
The company commands a market share of over 60% in the housing finance sector. Leveraging
on its brand equity HDFC has also entered the Indian Mutual Fund scene quite recently. HDFC
was the only applicant to be given clearance by the government, to enter the Rs 250 bn life
insurance business. This in itself speaks volumes about the management’s professional
reputation.
Financial year 2010 proved to be a boom for housing finance companies, as the tax benefits
announced in the budget, coupled with the low real estate prices and rising disposable incomes,
spurred housing demand. As a result, demand for housing finance too has registered high rates
of growth. The housing sector has now been recognized as an engine of economic growth and
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HDFC is well placed to capitalise on this surge in demand.Against this backdrop, HDFC logged
in an excellent performance. The company’s approvals and disbursements during the first half of
financial year 2001 witnessed a year on year growth of 33% and 32% respectively. The robust
growth in itself is a conclusion that HDFC’s business is far less susceptible to any economy
downturn.
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Financial Results:-
Balance sheet as at 31st march 2011 Rs in Crores
Particulars 31-Mar-11 31-Mar-10
FUNDS EMPLOYEDSHAREHOLDERS' FUNDS
Share Capital
Reserves and Surplus
LOAN FUNDS
Term Loans
Bonds, Debentures, FCCB and Commercial Paper
Deposits
APPLICATION OF FUNDS
LOANS
Individuals
Corporate BodiesOthers
293.38
17023.14
287.11
14910.55
17316.52
42,489.83
48,295.55
24,625.10
15197.66
32,136.90
41,347.27
23,081.14
115,410.48 96,565.31132,727.00 111,762.97
73,649.27
42,140.72
1,336.63
61,304.54
35,118.70
1,543.75117,126.62 97,966.99
11,832.40
448.13
9,861.02
6,775.12
10,727.46
285.73
7,363.64
4,802.96
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INVESTMENTS
DEFERRED TAX ASSET
CURRENT ASSETS, LOANS AND ADVANCES
Less : CURRENT LIABILITIES AND PROVISIONS
FIXED ASSETS
3,085.90
233.95
2,560.68
222.11
132,727.00 111,762.97
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3. PROJECT PROFILE
3.1 OBJECTIVE OF THE STUDY
There is no strongest foundation for your dream home, than a cheap loan. Home loans have
become that stronger foundations for people who want to own a home. The main objectives
of the study are as follows :-
The main objective of this study is to know the Customers perceptions about home loan of
HDFC housing development finance corporation LTD.
To analyze the history of hdfc ltd.
Generating good business to the company by promoting and selling the products of HDFC
LTD.
To know the ideas of customers about home loan products and services.
To make comparative study of Disbursement of home loans by Commercial banks.
To study the satisfaction level of customers about home loans.
To study the problems faced by customers in obtaining the home loans.To learn about various aspect of hdfc home loan ltd.
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3.2 METHODOLOGY
Research methodology is a way to systematically show the research problem. It may be
understood as a science of studying how research is done scientifically. It is necessary
for the researcher to know not only the research methods but also the
methodology.
This Section includes the methodology which includes. The research design, objectives of
study, scope of study along with research methodology and limitations of study etc.
To know the Customers perceptions about home loans of HDFC housing development finance
corporation LTD.
To study the satisfaction level of customers about home loans.
To study the problems faced by customers in obtaining the home loans.
This project is based on exploratory study as well descriptive study. It was an
exploratory study when the customer satisfaction level was studied to suggest new methods to
improve the services of HDFC LTD in providing home loans and it was descriptive study
when detailed study was made for comparison of disbursement of home loans by commercial
banks.
To fulfill the information need of the study. The data is collected from primary as
well as secondary sources.
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4. OBSERVATIONS AND ANALYSIS
THE HOME LOAN PROCESS
A home loan is not something which we can obtain by just walking right into any market or any place like that.It is a systematic process where a loan application file goes through the hands of
many experienced employees of HDFC.The applicant has to submit the original or photocopies
of a few documents ,he also has to correctly fill and give certain forms tostate his requirements
very clearly and to also communicate the information demanded by HDFC .The work of HDFC
in sanctioning a loan goes through the following stages
SOURCES OF LOAN APPLICANTS
1.WALK IN
This refers to the Applicants who apply for the loan by going to the service centre or regional
branch office .They may have come to know about HDFC s home loan service from any source
but this is their first contact with HDFC is in absence of any intermediar like friends,sales men
etc.The applicants who contact through or by the Website are also included in the walkin
cateogary. WalkIn applicants are given concessions on fees and charges which is applicable
from
time to time.
2. CALLCENTRE LEADS
The callcentre leads refer to the applicants that come in contact with HDFC through HDFC
Bank or through HLSIL .HDFC bank is the banking sction of HDFC which informs HDFC Ltd
about persons who it thinks to be needing a loan .HLSIL which has been started by HDFC Ltdand refers to Housing Loan Services India Limited This organization has been especially started
by HDFC to assist persons searching for home loans at easy rates and good service.HLSIL
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contacts probable needfuls of home loan ,contacts them, explains them the various advantages of
an HDFC home loan and get thir loan application filled.
3. DSAs and BSAs
These are respectively the Direct selling agents and the Business selling agents.The DSAs refer
to organizations which work in agreement with HDFC and forwards them the loan requests of
applicants they contact or those that contact them On the other hand BSAs usually forward loan
requests and assist HDFC by forwarding them the names addresses contact nos etc of various
probable needfuls of home loans .BSAs usually are Builders who book houses for sale in the
future.They may also include Brokers.Egs for DSAs are Nishk,Chatrath,BKM.etc
STAGES OF HOME LOAN
The representation shown above is not a perfect copy of the actual process.This is because thesestages are taking place simultaneously and one application is being taken care for by the
experienced employees of both HDFC Ltd service centre and HDFC Ltd HUB (also called the
back end office).Also the applicant may be asked to send information or may be asked questions
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regarding his requirement and/or his documents for his own convenience. Hence the loan
application may or may not shuttle through different stages.
APPLICATION STAGE
This is the stage where the Application Form first reaches the concerned Service Centre Here all
the documents in the application are reviewed by the experienced staff present at the service
centre . The HDFC Ltd employee who reviews the file checks to see whether all documents are
present and in their proper place .He checks if the documents are duly filled,not fake,attested by
authority in question and present in order.In case any document is missing the applicant is
contacted electronically or by mail .The applicant is contacted by telephone and requested for
the document until he denies it being with him. This exercise is called FOLLOW UP. Thecredit appraisal of the loan application starts at this stage. The service centre employees compute
the gross salary ,IIR,FOIR,LoanEligibility ratio etc.The credit worthiness of the applicant is
calculated here.
It is also at this stage that the QUICK DATA ENTRY of the loan applicantion is done to create a
serial no. of the application.After that another page appears and more data is entered .It is now
that a special and unique LOAN A/C NO. is created under which all the loan processes will be
carried out.The number that has been generated is communicated to the applicant by means of a
letter and/or electronic communicationThe system of elecronically recording the data helps to
create ready reference,a proof ,helps in quick and easy processing of the data.It also helps to
very easily and quickly share data with other employees of HDFC ..
The next and important processing performed at the service centre is that of filling up a
document known as the INTERVIEW SHEET.for processing individual loans (salaried cases). It
contains various simple entries like
1. Name of borrower
2. Name of co-borrower
3. Income details
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4. Family background and permanent address etc
It also contains various important entries like
5. Gross Salary
6. Rental
7. Other incomes
8. Obligations
The various other loans that the applicant is entitled to pay ,their amount,their remaining
terms ,source etc.
9. Remarks
This collumn contains the various findings that the employee has found out after thorough
review of the applicants documents such as bank statement,salary slip etc.
Hence the interview sheet contains the important findings which the employee has collected
after careful review of the various documents .The interview sheet helps to cut corners and helps
save time by not having other employees to go through the documents again and again .It hence
acts as a souce of quick reference.After all this has been performed well enough the loan
application.
SCANNING
In this stage the various important documents of the applicant are scanned.This helps to
create their electronic copy which acts as a ready reference,a proof,and can also be shared and
utilised by other employees of HDFC Ltd.
DATAENTRY
The file has been sent to the back end office or the HUB .At HUB there are many experts with
their own specializations . These officials review the various parts of the filae again and perform
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many specialized tasks . Dataentry is also one of these tasks .This entry is much more different
and complex as compared to the earlier performed Quick Data Entry.An exhaustive amount and
type of information has to be entered into the ILPS system ranging from Personal
Details,Employment Details to Property Rate History and Customer Interactions.
RECOMMENDATION OVER(ROVR)
The Recommendation OVER is also reffered to as the First Appraisal .At this stage certain
specially appointed persons have been given the responsibility of recommending a loan These
people have to take special care of reviewing every document ,and all the small details that needto be considered before considering the loan application to be valid. After this the file is sent to
another specially appointed person as explained below.At this stage if any correction or mistake
is present it can be sent back to the Service Centre.
DOUBLE CHECKING OVER
As the name suggests at this stage a specially appointed person will double check all the past
proceedings .He will examine the Loan file for any discrepancies ,any missing and /or misplaced
documents,the Credit Appraisal results,etc. This is a very important stage and must be handled
with exceptional care.This is because a mistake at this stage can cause a great loss to the
company.The Double checker is responsible for the ultimate sanctioning of the loan .If any
mistake is done at this stage there is no going back and hence no protection.HDFC takes great
care while appointing double checkers .They should have completed a select number of years
with the company and should have shown exemplary performance and must posses experience.
SANCTIONING
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An authorised sanctioning authority within HDFC itself will review the remarks of Double
Checker and Sanctioning authority .If it considers the loan suitable to be Sanctioned it gives its
approval .After it has given its approval stamp the ILPS system will automatically send a letter
to the Applicant that his loan has been sanctioned. After this approval the Applicant can go to
whichever Service Centre which he selects to get his loan disbursed.
ANALYSIS & INTERPRETATION
The analysis is based on the responses given by customers through questionnaires.
Table 4.1 :AGE GROUP OF SURVEYED RESPONDENTS
Age group No. of Respondents Percentage
18 – 25 years 127 47%
26 - 35 years 67 25%36 - 49 years 46 17%
50 - 60 years 24 9%
More than
60years
6 2%
Total 270
Base:270
respondents
Figure 4.1 : No.of respondents of age group
From the chart above we find that 47% of the respondents fall in the age group of 18 – 25 years,
25% fall in the age group of 26 – 35 years and 17% fall in the age group of 36 – 49 years.
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Table 4.2 :GENDER CLASSIFICATION OF SURVEYED RESPONDENTS
Sr.
No.
Category No. of Respondents Percentage
1 Married 140 70%
2 Unmarried 60 30%
Total 200 100%
Base 200 respondents
Figure 4.2: Gender classification
Table 4.3: DO YOU KNOW ABOUT HDFC HOUSING DEVELOPMENT FINANCE
CORPORATION LTD?
Category No.of respondentsYes 164 No 16
Base:180 respondents
Figure 4.3: No.of respondents of knowing HDFC Ltd.
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Table 4.4: REASONS FOR GETTING THE HOME FINANCED
Sr.No. Number of Reasons Percentagea. Non-availability of funds 36 b. Reluctancy to pay cash in one go 35c. Tax benefit 24d. Any other 5
Base:100 respondents
Figure 4.4: Reasons for getting the home financed
Interpretation :-
To interpret the response of the questions, the figures shows that most of the
customers find the problem in availability of funds i.e. 36% and very less number of
customers found problem in paying cash in one go is 35%, customers get housing loan for tax benefits is 24%. This was the expected response because a large number of people find a
problem of availability of funds which works as an obstacle in owning a dream home. In today's
life, people hardly earn both means and ends of life and they don't have much of money to buy a
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may be the reason for such difference in Standard Chartered Bank's percentage and ICICI Bank's
percentage. Another reason for specialized services in home loans, more amounts of
loans, and efficient query handling. However, the analysis showed that the people prefer
HDFC LTD for home loan because of their services and excessive feat compared to other
banks.
Table 4.6: SOURCES OF INFORMATION ABOUT HOME LOANS SCHEME
Sources of information Percentage of customers
Newspapers 49
Magazines 16
Banners/Hoardings/Pamphlets 11
Word of mouth 20Any other source 04
Total 100
Base:100 respondents
Figure 4.6: Sources of information about Home Loans Scheme
Interpretation :-
The data shows that around 20% of customers got information from source of 'Word of Mouth' which includes information from friends, relatives, colleagues etc. 49% of customers got
information from newspapers, only 16% of customers from magazines and 4% of customers got
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information about home loans schemes under 'Any other source' and 11% through Banners/
Hoardings/Pamphlets .
Table 4.7: DATA GIVES PREFERENCE OF RESPONDENTS OF HOME LOANS
COMPANIES AND BANKS
COMPANY’S NAME NO.OF RESPONDENTS (%)HDFC LTD 78 78STANDARD
CHARTERED
BANK
2 2
ICICI BANK 10 10PNB 7 7SBI 3 3TOTAL 100 100
Base:100
respondents
Figure 4.7: No.of respondents of various banking companies.
INTERPRETATION:-
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From the table and graph above it can be seen that:-78% of the people contacted prefer HDFC
LTD to any other and therefore it is ranked no.1 by that percent of respondents.
PROBLEMS FACED BY CUSTOMERS IN AVAILING HOME LOANS
There are everything in the world has good or bad points. No doubt banking industry/
company has made many efforts to enhance the customer satisfaction but customer
still faced some problems. These are high lightened as below:
The customer does not have proper knowledge about different home loan products
so they face problem in making a good deal.
There are procedural delays, which harass the customers lot. This will crush the curtsy of customers to avail the home loan.
The attitude of bank employees some times non cooperative and it creates a hurdle in
building trust and Confidence among customers about banks.
The banks do not take into account the paying capacity of customers. So some customers are
not able to get amount of loan needed by them.So above discussed are the problems which faced
by customers while availing home loans.
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6. RECOMMENDATIONS
1) To increase their customers, the HDFC LTD should provide specialized services in this
sector. These services can be such as proper guidance to the customer regarding the processing
of loans, especially for the customers who are illiterate.
2) To satisfy their customers and for good dealings in future, the HDFC LTD should make
prompt disbursement of loan amount to the customers so that they can buy or
construct their dream home as early as possible.
3) The HDFC LTD should use easy procedure, or say, less lengthy procedure for the sanctioningof loan to the customer. There should be less number of legal formalities, in case this exists,
then, these should be completed in less time. This will be helpful in attracting more
customers.
4) Although the interest rates on specific norms, yet customers seek less interest rate which
can lower their cost of house. So banks should try to lower their interest rates. Needles to say,
that the bank which is having lower interest rates, have the maximum clients for loans.
5) HDFC LTD provide loan according to the repaying capacity of the customer and his/her
eligibility. Due to which, some customers are not able to get amount of loan needed by them. So,
the HDFC LTD should soften their norms regarding the loan amount.
6) Create awareness: The Company has to take care of awareness creation about the products
and services among the customers.
7) Charges: The Company has to reduce the mortality and administration charges.
8) The company has to reduce their interest rates on home loan products and services.
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9) The company has to identify the potential customers.
10)Company should consider the present competition and should act according to the customer
needs.
11)The HDFC LTD should try to provide proper knowledge regarding their home
loan schemes, even to people who don't know about such schemes and their benefits
especially in rural areas. So they should provide knowledge to the ignorant customers,
especially in rural areas and backward urban area So, above are the main suggestions
provided to the HDFC LTD. By considering these suggestions, the HDFC LTD can
strengthen their customer base in home loans sector. They should improve their servicesand reduce legal proceedings and should be friendly to their customers. All this will be
helpful to satisfy their customers.
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7. CONCLUSION
In my study we came to know that many peoples are interested to take a home loan from HDFC
LTD to construct their homes.
Home loans have long period when compare to other personal loans and other loans. So peoples
are confused to take a home loan.
Even though the interest rates are high peoples are willing to take a loan from HDFC LTD due
to some reasons.
The interest rates also some what high when compare to other banks
The loan sanction process is low when compare to other banks.
For disbursement process is also it will take low time when compare to other banks
Finally the whole research was carried out in a systematic way to reach at exact results. The
whole research and findings were based on the objectives. However, the study had some
limitations also such as lack of time, lack of data, non-response, reluctant attitude and illiteracy
of respondents, which posed problems in carrying out the research. But proper attention
was made to Carry out research in proper way and to make accurate conclusion for the
HDFC LTD which may beneficial for banks to enhance their customer base.
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8. LEARNING OUTCOME
My research project at HDFC Ltd. Has been an extremely enriching one. My project was
studying about the home loans of HDFC Ltd. There are various types of home loans and how the
process goes on. Even how the disbrusment of loan has been learned. There are various process
in the disbrusment of home loans. I have seen customer prespective also. And learned how the
loan process goes on.
I gained a broader perspective about various loan oppotunities.
I came to various techinques of how to attract the customers to take the loan.
Through this whole research i have gained more knowledge and experience.
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9. ANNEXURE
I have prepared a questionniare to know the satisfaction level of customer about the home loans.
Name: ………………………………………………………………………..
Address: ……………………………………………………………………..Contact No :®………………( O)……………… (M)………………………City: ………...............Pin: ………………….State: ………………………
1. Name: ____________________ 2. Age:
(a) Below 30 (b) 30-40 (c) 40-50 (d) Above 50 3. Occupation:
(a) Professional (b) Self-employed (c) Salaried(e) Others
4. Which income group do you belong? (Per annum)(a) Below 2 lakhs (b) 2-4 lakhs(c) 4-6 lakhs (d) 6 lakhs and above
5. Have you ever taken Home loan before?(a) Yes (b) No
6. If yes, from which Bank/company?
(a) ICICI (b) HDFC (c) UTI(d) Centurion bank of Punjab (e) others
7. Are you Satisfied with the services provided? (on 5 point scale)_____________________________________________________________________
Highly dissatisfied Neutral satisfied highlydissatisfied dissatisfied
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http://www.hdfcindia.com/others/popup/news/hdfc_fin_result_june_30_08.html
http://www.loansnews.info/Home-loan/hdfc-home-loans/
http://www.hdfcindia.com/loans/hm-loan-documents.asp
http://www.thinkplaninvest.com/2009/01/hdfc-will-cut-home-loan-rates/