r e P L A N E T T I M E S N E W S L E T T E R J A N U A R Y 2 0 1 2 | w w w . r e P L A N E T u s a . c o m

As we start another new-year we can reflect upon those things we learned in the prior year.  In 2011, we certainly saw may changes.  Now, we need to continue to build the rePLANET brand, bring new customers to our sites and hold-on to our existing customer base.  In 2011 we experienced one of the most aggressive price wars for CRV aluminum I have seen during my many years in this

industry.  In 2012, we know that we need to be mindful of competitor price changes that threaten our customer base.  It is not our intention to necessarily be the highest priced guy on the block however we do know that extreme price variances between us and competitors can unfavorably influence our business activity.   Please communicate with your supervisor when you become aware of such things.  To minimize the impact of competitors who use aggressive prices to compete with us we can respond with various techniques.  We rely upon our front-line employees to be the first to identify such things and sound the alarm.  By the time someone in the office sees a report indicating volume is down we may already be too far behind to recover quickly. Playing the highest-price game is a competitive strategy that any company can engage in.   It is not unique and does not create customer loyalty.  Given the fact that we have 1.) in most cases been able to avoid

being the highest priced competitor and 2.) gotten people to go past other companies and come to us means that we are doing something different, better and of real value to our customers.    In 2012, I hope we can truly exploit our unique qualities that separate us from the competition and create customer loyalty that no competitor can overcome.  The quality of the customer experience provided by our Recycling Specialists is without a doubt the principal factor in delivering uniquely exceptional customer value. Providing excellent customer service remains at the forefront of our competitive strategy in 2012.  In 2011, we took major steps to provide our customers with more ways to communicate with the company.  This includes on-line surveys, contact-us functionality on our replanetusa.com website and even receiving comments through various social media channels such as Yelp, Twitter and Facebook.   Those of you working

Our actions in 2011 demonstrated the value of RVMs at rePLANET locations.  Now, more than ever we need to continue educating customers about the machines .  Keeping the RVMs in service requires various actions such as regular cleaning & maintenance as well as being sure to report RVMs requiring service in a timely manner.  Having any machine off for any period of time is an impediment to our customer service.  Do you know your RVM-percentage?

THE rePLANET BRAND IN 2012by Matt Millhiser, Director of Marketing & Business Strategy

As we start another new-year we can reflect upon those things we learned in the prior year.  In 2011, we certainly saw may changes.  Now, we need to continue to build the rePLANET brand, bring new customers to our sites and hold-on to our existing customer base. 

rePLANET TIMESHAPPY NEW YEAR! Phil Hoffman, President

I hope you were able to enjoy precious time with your loved ones over the past few weeks.

S t a y C o n n e c t e d ! w w w . r e P L A N E T u s a . c o m

N E W S L E T T E R J A N U A R Y 2 0 1 2

Continued on back side...

As we start the new year, we are very excited to announce that Tomra Pacific, Inc. is now rePLANET. Late in the evening on December 31st, Tomra Pacific was acquired by a family owned business that has decided to call our company, rePLANET, LLC. Our new owners have been in the Packaging industry for over 60 years and became interested in our company because we can provide what they need…namely aluminum and plastic. 

So, what does this mean for you? Initially, your job duties will remain the same as before.  With that said, rePLANET does have some exciting plans for the future. Opportunities for growth and advancement will be plentiful to the right individuals.  So, continue to work hard and give more than what is expected of you and good thingswill come.

More information will be made available to you over the coming days, weeks and months.  Please embrace this exciting change.  And, may you have a very Healthy, Happy and Prosperous 2012. Phil HoffmanPresidentrePLANET USA

r e P L A N E T T I M E S N E W S L E T T E R J A N U A R Y 2 0 1 2 | w w w . r e P L A N E T u s a . c o m

Happy New Year all!It’s been a great year for 2011 and we hope to continue the drive for excellence in 2012!

January we will be focusing on the transition of continuing the stellar health plan benefits rePLANET continues to offer. Enrollment kits were mailed out to all employee homes in December. Please be sure to look over all the information and return completed enrollment forms if you wish to join our plans.

Open enrollment is your only opportunity to make changes to your benefit elections unless you experience, a qualifying life change. Please be advised that your choice to be in any plan is a 12 month commitment.

During open enrollment you will be able to:

Enroll for the first timeChange, add/remove dependentsTerminate/decline any or all plan benefits

Changes: If you are electing for the first time or making plan changesPlease carefully review each plan optionFill out completely each enrollment form you choose to change or participate inBe sure to sign each and every enrollment form you complete.

You may submit your updated forms to our Corp. Office or give them to your area Supervisor.rePLANET, LLC150 Klug Circle, Corona, CA 92880Attention: Human Resources

No Changes: You wish to keep the Health plans you are currently enrolled in, as well as the dependents on those plans. No action is required.

OPERATIONS HIGHLIGHTSby Derek Pearcy, Director of Operations

With 2011 Coming to an end and the New Year upon us I find it only Fitting to Recap our Top Secret Shopper performances of the year. Each month we have highlighted the RS that received 100% On their Secret Shoppers. In this edition I wanted to highlight our Zone Supervisors that have great results all year. We have 4 Zone

Supervisors that have score an 85% or higher for the entire year!

Although Each of these Leader run very different areas in different parts of the state, they all share one thing in common… They have all chose to WIN! Each of their Teams are committed to providing great service and focusing on what is Right. So please help me congratulate these Leaders. They have been Caught doing something right!

You must turn in your forms, if any, by the deadline of January 15,

2012.

Mike Herbert 93%

Sashi Latchman 87%

Veronica Rivera 87%

Melchor Realino86%

at rePLANET locations are certainly aware of the new sign above your head inviting customers to tell us how we are doing.  The installation of these signs generated an immediate increase in the volume of calls to our Customer Service team here in Corona.  The feedback included both new complaints and new complements.   We remain committed to using customer feedback to

guide our business.   Are you ready to hear what your customers are saying? Finally, we know we are the best but still consider this.   One of the surveys we conducted in 2011 suggested that 35% of our customers actually drive past another recycling center to come to rePLANET.  I now challenge everyone to contemplate

a theoretical question.  Can you, without hesitation, clearly identify and articulate what it is about rePLANET that is so good that any customer should choose to recycle with us versus any competitor?  As I travel and have opportunity to meet with people through the company, I will be especially interested to hear thoughts on this matter!  Best wishes to all for a great 2012.

Continued....The rePLANET Brand in 2012

HUMAN RESOURCES CORNER by Julie Palumbo, Director of Organization Effectiveness