Removing CLICK TO ADD Customer YOUR COMPANY...

#ecommercial17 LinkedIn: Elliot Kemp

CLICK TO ADD YOUR COMPANY

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Product Creation isn’t Where you Should Create Assumptions About Your Customer

Removing Customer

Assumptions with Data


Building Tests to know what works

Introduction


Old School Marketing

John Wanamaker “Half the money I spend on advertising is wasted; the trouble is I don’t know which Half”


Proctor and Gamble the Masters of Old Style Marketing


The problem with becoming out of touch with the customer


The Client – Agency Handbook

• Understanding

• Limitations

• KPI’s

• Working towards a goal

• Time Line


I want to know everything

The Problem


How to get more customer data

Display Network


• Take limitations

• Build around limitations

• Build tests to cover

• Review

• Then replace

• Adjust

• Repeat

The process


What list works

Remarketing


• Create every list you can think of

• Put it all in no bid adjustment

• Build data

• Then adjust

No More Unknowing Connect RLSA and Display


Show me data in my way

Location Targeting


What we have to be aware of

Problems


Limiting factors

• Understanding

• Limitations

• KPI’s

• Working towards a goal

• Time Line


How Does This Pan Out?

Results


THANK YOU

Removing CLICK TO ADD Customer YOUR COMPANY...

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