Relief 2.0, Enterprise and B2B

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    WHAT HAPPENS WHEN DISASTER

    STRIKES IS AN UNFORTUNATE

    TWIST OF FATE.

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    WHAT HAPPENS AFTERWARDS

    IS OUR RESPONSIBILITY

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    When disaster strikes

    Some people are given a burden:

    The burden of enduring the disasterand the conditions that follow

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    When disaster strikes

    Some people are given a gift:

    The gift of being spared

    from disaster.

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    How can we

    not use ourgift to lift the

    burden of

    others?

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    Disaster Response Lies

    Only experts can help.

    You will be a burden in the field.

    We dont need anything, we have all we need.

    Do not send clothes or food, send money.

    Disaster recovery and enabling and engaging

    survivors are things to be done only in the second

    phase or stage of disaster response.

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    We all can respond

    And guarantee an efficient response

    Donate Action, not money, not words

    But how?

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    Disaster Response Basics:You can be useful in the field if

    Bring your own supplies and food to the field.

    Or buy them locally if possible.

    Engage the local stakeholders and work for them,

    with them.

    Are connected.

    Have independent mobility.

    Listen, learn, respect.

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    Relief 2.0 (what is it?)

    A focus on running the last mile in disaster relief

    through independent units of local stakeholdersand foreign volunteers in the field

    supported by mobile technologies and social

    networks

    to fill the gaps created by bureaucracy and slow

    response from top-down hierarchies.

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    Relief 2.0 (how does it work?)

    Individuals and organizations report incidents,

    needs and requests from the field

    using their mobile phones and the Internet.

    These incidents are reviewed, verified, completed,

    enhanced and their information spread to others

    by other individuals and groups on social networks until they are addressed, solved or matched

    with someone who can takes care of it.

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    Relief 2.0 (how does it work?)

    Individuals and organizations in the field

    report specific needs or incidents

    using their mobile phones and the Internet.

    These incidents are reviewed, verified, completed,

    enhanced and their information spread to others

    By individuals and groups on social networks Housewives, youngsters, volunteers, anyone.

    until they are addressed, solved or matched

    with someone who takes care of it.

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    Relief 2.0 (the last mile)

    Small independent units then complete the cycle by

    actually addressing those issues and delivering the

    response required and supported by the socialnetwork.

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    BEYOND DISASTER RESPONSE

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    We know that people

    respond to calls for help

    So why are we failing so badly?

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    Is helping any help?

    Not really

    At least not in the way we are doing it

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    Often when we help

    We make life decisions for

    those we are helping.

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    Often when we help

    We fail to see the whole picture

    and feel content to help.

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    Often when we help

    We search the approach most efficient to

    us not to those we are trying to help.

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    Often when we help

    We destroy the very same environment

    we are trying to help.

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    Often when we help

    we displace local capacity.

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    Often when we help

    we measure our success by the deliveryof help or completion of actions not

    actual impact.

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    SO THEN WHATCAN WE DO?

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    When disaster strikes

    the physical infrastructure is destroyed.

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    When disaster strikes

    The social infrastructure remains,

    peoples capacity is untouched

    When disaster strikes

    The social infrastructure remains,

    peoples capacity is untouched

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    What appears to be random or chaos

    is neither

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    There is order, social structure

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    There is people,

    like you and me, willing and able.

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    Who are the people who

    survive disaster?

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    Disasters create survivors,

    they dont create refugees.

    It is the conventional relief system what

    turns survivors into refugees.

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    Disasters do not destroy

    knowledge or capacity

    Teachers are still teachers, doctors are still doctors,

    nurses are still nurses, carpenters are still carpenters

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    Disaster recovery with dignity, inclusion,generation and distribution of wealth

    Businesses working with businesses to get back on track

    and jumpstarting the economy to serve people

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    What happens to your donations?

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    Disaster Relief with dignity, inclusion,

    generation and distribution of wealth

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    Relief 2.0 Enterprise Now

    We need to start working with disaster survivors

    and enable them as entrepreneurs before they

    are turned into refugees by conventional relief.

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    The Business for Disaster Relief Spectrum

    Business.

    Ethical Business.

    Corporate Social

    Responsibility.Social

    Entrepreneurship.

    Social Business.

    Non-Profit

    Pure profit.

    Good profit.

    Extra profit put to

    good use. Make profit and

    do good.

    Profit but no

    dividend.

    Charity. No Profit,

    No Dividend.

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    Challenges and Opportunities

    for Relief 2.0 Enterprise in Japan

    Housing.

    Relocation of people,institutions and

    businesses. Education services.

    Transportation services:of people, goods,

    delivery. Food delivery and

    consumption.

    Small business.

    Re-opening and creation.

    Agriculture and produce

    certification andcommercialization.

    Delivery of relief

    services.

    Coordination, facilitation

    of engagement and

    participation.

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    Potential Social Business

    Solutions and Ideas for Japan Capacity building:

    Short learning units of relevant skills forsurvivors.

    Distance education model: Fully certified education programs for

    survivors.

    Employment service: Remote, temp and full term job

    matching for survivors.

    Transportation service: Community based transportation

    models for those who lost their vehiclesand transportation needs, includingindividuals but also businesses (shared

    bus, trucks, automobiles, bicycles, etc.)

    Traceability and certification of foodproducts: A grassroots, community based

    certification approach to track, validateand certify the origin of user-consumable products and theirradiation-free status.

    Delivery of Relief Services: Services for Engagement of Japan's

    Society and its members in Recovery.

    Weekly transportation from each majorcity in Japan for volunteers andaccommodation for them and matchingof their capacity with local needs in theaffected areas.

    Relief 2.0 B2B: Matching shops and businesses affected

    by disaster with same-trade businessesin non-affected areas and enablecollaboration to get businessesto re-open as soon as possible.

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    Matching shops and businesses affected by disaster with

    same-trade businesses in non-affected areas and

    enable collaboration to get businesses

    to re-open as soon as possible.

    Relief 2.0 B2B

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    Its not charity, its not donation.

    Both businesses reach a collaborative business agreement:

    36 months low interest loan, restore inventory, line of credit, etc.

    Its a business deal that preserves their dignity.

    Relief 2.0 B2B

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    Our Partners

    National University of SingaporeEntrepreneurship Centre.

    Stanford University Persuasive Technology Lab.

    Grameen Creative Lab @ Kyushu University.

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    Action Plan and Steps

    Identify and Engage Local Stakeholders

    and Potential Partners. Business and Business Associations.

    Complete Census of Businesses in the Field.

    Engage them to understand their needs, hopes,

    plans and expectation.

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    www.relief20.com

    [email protected] Mobile: +81-804-346-6176

    Pictures:

    Ishinomaki 2011, Robin Low

    Haiti 2010, Carlos Miranda Levy