Relaunching Rockstar Energy Drink In the Irish Market

A TRULY GLOBAL BRAND

LAS VEGAS 2001

#3 ENERGY BRAND GLOBALLY

IRISH MARKET 2007

BRITVIC/PEPSI 2020

RESILIENCE IN THE FACE OF CHALLANGE

‘BIG CAN’ ENERGY IS THE NO.1 PACK FORMAT

65%

33%

Stimulants

Under 330ml

Over 330ml

Stimulant Pack Size – Value % Share

MAT – Total Scantrack

Source: Nielsen, Total Scantrack, Stimulant Energy, MAT data to 18.07.21

OUTSTRIPPING “SMALL CAN” GROWTH

F&D BECOMEREINVENT / INVEST

Re-invigorate

the brand

Grow our

scale &

share of the market

The

undisputed

‘BIG CAN’ challenger

Unmissable

feature &

display

GROW

THROUGH THE LINE CAMPAIGN

Targeted Messaging

OOH

Social

Instore

& Sampling

Digital Content

Brand Refresh

BRAND REFRESH DISTINCTIVE BRAND ASSETS

DIGITAL OUT OF HOME

TARGETED MESSAGING

@ POINT OF PURCHASE

IN-STORE EXECUTION

FORECOURTSTouch Points before Reaching the Main Chiller:Petrol Pumps, Entry Ways, Foyer, Q Zone, Free Standing Coolers

IN-STORE EXECUTION

CONVENIENCEHigh Footfall Locations:Entrance, Deli, Q Zone

IN-STORE EXECUTION

MULTSEasy Reach Displays Placed in Key Areas of the StoreSupporting on Tills

IN-STORE EXECUTION

WHOLESALE Stock Hold Units: Full cases

IN-STORE EXECUTION RESULTS

NATIONWIDE BLITZ

Display Target: 450

Vs.

Actual: 513

+14% Incremental Display

WHATS NEXT?

TOP TIPCOMPEL CONSUMERS

ON THEIR PATH TO PURCHASE

THANK YOU!