PowerPoint Presentation

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Challanges

Market understandingContinuity of AvailabilityVisibilityLack of promotionsPackaging problemProduct size variationsDealer retailer Rigid contracts

Buyer behavior

TV commercialsTrendWord of mouthBrand imageTasteConvenienceImpulse purchaseRetailers influenceJust buy

TG selection

Market understanding

Demographic

PhycographicBoth male and femaleAge 10-45Lower class to upper classSnacks loverLoves eating on the goThose who wants to enjoy leisure

Product

The MixMild Savory Taste

Product

The Mix

VS.

TRANSPARENT

NAME

Price, Packet size

The Mix

8tk40tk18tk

Consumers need

The MixTasteQualityConvenienceJoy

Consumer value proposition

TasteQualityInstant hunger fullfilmentGreen lantisPotato crispMmung beansTangiblebenefitsIntangibles ???

Positioning

The Mix ,

Promotional Objective

Brand buildingAwarenessAdvocacy

Criteria of imc effectiveness

Brand buildingProduct appearance in the marketSupply

Pilot

Brand building Dalmoth introduction

Launching Campaign

Brand buildingTravel show

presents

spots

Launching Campaign cont.

Brand buildingHariye jao Facebook page Youtube channelShare your travel moments engagement campaign

EID drama

Brand building

presents Story of a persons going missing and rescue

Regular Promotion

BrandbuildingSchool college canteen banner

Daalmoth food cartRegular Promotion

Brandbuilding

Regular Promotion

BrandbuildingAnonymous postering before new packet launch

Regular Promotion

BrandbuildingEuropean football fans football match competition

Regular Promotion

BrandbuildingVending machineIntroducing 5 vending machine in super shop and malls

Regular Promotion

BrandbuildingBillboards 3 (double view) 10 (normal) TVC

Trade marketing

Brand buildingDistributorIncentives upon target salesFamily tripYearly best distributor award

Trade marketing

Brand buildingRetailerGifts upon targeted salesShop paintingFlexible distribution system