Q#1: What is the most common energy drink ingredient?

3 Point Perspective:Rockstar Roasted energy drinksGreen-EyedInsight

Food Scientist

Marketeer

Quality1/21GreenEyedGuide.com

Presenting a 360 review of the new members to the Rockstar family

First observation:

The double-R logo is finally applicable!2/21GreenEyedGuide.com2Gluten/Lactose/Dairy Free

Next observation:

Cant all the other Rockstar products make these claims? Why add them now?

MarketeerIll tell you why3/21GreenEyedGuide.comGluten/Lactose/Dairy Free

Almost all the other Rockstar products can make these claims, so why add them now?

MarketeerThis is an appeal to consumers who have never tried Rockstar before. Some of these new consumers care about claims like these. This helps them open their mind, and see Rockstar in a new way.4/21GreenEyedGuide.comAlmond Milk and Flavor ExpectationsSmoke on the can generates subliminal flavor expectations, especially in combination with almond milk

Almond milk expands the Rockstar consumer base: Some of the target consumers are already Rockstar consumers, excited for something new; Some of the target consumers are people whove never thought theyd want to try a Rockstar before

5/21GreenEyedGuide.comAlmond Milk and SafetyWith other Rockstar products, the worst that happens when you leave it out is it goes flat.

Almond milk MUST be refrigerated within 2hrs after its opened.

Quality

Bacteria multiplies fast in the Temperature Danger Zone: between 40-140*F 6/21GreenEyedGuide.comEnergy + Coffee?What do you think when you read energy?Energy = Caffeine?So Energy + Coffee = Caffeine + Coffee?

Food ScientistNot my idea.7/21GreenEyedGuide.comWith Other Natural FlavorsIt takes more than just vanilla beans and Vanillin to create the perfect vanilla flavor

Floral?

Sweet?

Caramelized?

Creamy?

8/21GreenEyedGuide.comWith Other Natural Flavors

Food Scientist

MarketeerLight, as in the opposite of heavy cream-vanilla or overbearing-sweetWONF means other natural flavors were used with the Vanilla to create the flavor profile we were going for9/21GreenEyedGuide.comThe Most Important Part

10/21GreenEyedGuide.comHow to Read a Nutrition Label in 30 seconds or less

1. Serving Size = 8 oz Okay, thats normal

2. Servings per container = 2So pace yourself but remember the Temperature Danger Zone tip

3. Calories per serving = 120 per can (blue) or 120 per serving (red)Think of this as a snack: its easy to forget to count liquid calories

11/21GreenEyedGuide.com4. Sugar 16g per can (min, blue) to 46g per can (max, red) - Yowzah 23g per serving may be too much for some people; luckily the sugar content is lower in the Light Vanilla version (the blue one)

5. Protein and Fiber minimal - Even though its got almond milk, this IS NOT a pre- or post-workout supplement; - Low fiber and protein content means these products are unlikely to provide high satiety or assist muscle recovery

- Energy Drinks DONT MAKE GOOD BREAKFAST, but with the almond milk, this wont be as harsh on an empty stomach as other energy drinks

How to Read a Nutrition Label in 30 seconds or less12/21GreenEyedGuide.com

How to Read a Nutrition Label in 30 seconds or lessIngredient List Observations:

6. The #1 ingredient is water - Just like with other energy drinks, and plain coffee/tea

7. Almond Milk is #2; second-most prominent by weight in formula - Remember to refrigerate after opening - Where theres almond milk, theres usually carrageenan (controversial thickening agent used to give the almond milk body); controversy avoided: they use cellulose gum

Um,excuse me13/21GreenEyedGuide.com

How to Read a Nutrition Label in 30 seconds or lessIngredient List Observations:

8. Sucrose = table sugar, main source of sugar - Non-nutritive sweeteners Sucralose and Acesulfame Potassium (Ace-K) also used

9. Soy Protein Isolate = protein contribution is minimal but can help mouthfeel - Soy/corn are the 2 most common GM crops in the USA but dont assume this soy came from the US

Um,EXCUSE me14/21GreenEyedGuide.com

Pardon the Interruption: A Note on Allergens, from Quality

QualityA). Rockstar Roasted contains almonds and soy, which are allergens that ARE NOT in the other Rockstar drinks

B). Since the drink says ALMOND MILK right across the front, its unlikely that someone who commonly drinks Rockstar but has a nut allergy will consume this product. BUT, soy is also in this product, and youd have to check the label to see that. 15/21GreenEyedGuide.com

QualityC). The bigger concern is allergen cross-contamination. Allergens have been the first or second largest cause of recalls over the past 2 years.

D). Cross-contamination can happen when products that dont have allergens are made on the manufacturing line after products that DO contain allergens.

E). This is why allergen-free products are usually made before allergenic products, if both products have to be made that day on the same manufacturing line. This is also why line-cleaning and allergen programs are so important. This is also why I have a job.

http://www.someblogsite.com/archives/310216/21GreenEyedGuide.com

Did you know?From the Food Allergy Awareness Workplace presentation at http://www.foodallergy.org/most-popular-resources

17/21GreenEyedGuide.com

Quality

Food ScientistOkay, Im done.We NEED to talk about CAFFEINE now.18/21GreenEyedGuide.comHow to Read a Nutrition Label in 30 seconds or lessIngredient List Observations:

10. Coffee Extract = source of caffeine, 5th in the list - Note other sources in the list: caffeine and guarana seed extract

Food ScientistAll sources of caffeine are going to affect the body the same way; the way a caffeine molecule affects the body doesnt vary based on where it came from.19/21GreenEyedGuide.comCaffeine Safety 101Caffeine Safety 400 mg caffeine is the MAX amount per day considered safe for healthy adults who arent pregnant or nursing

With 120mg caffeine per serving and 225mg per can, all 3 Rockstar Roasted products are Level 3: Lethargic and Struggling from the 5 Levels of Fatigue

GreenEyedGuide.com

That concludes our lesson!If you liked this lesson, consider this guide for more on the 5 Levels of Fatigue, tips for reading labels, and information about common energy drink ingredients (what they are, what they do, how much is too much to consume)

THANK YOU!21GreenEyedGuide.comHow About ItTopher Mohr and Alex ElenaYouTube Audio LibraryPop196056.0